Our Keyword Research Approach
Below, will dive into our comprehensive process for keyword research, where we blend analytical precision with creative insight to identify the keywords that will drive your SEO success. Our method is tailored to uncover not only the most relevant and high-potential keywords but also to ensure they align perfectly with your business objectives and audience's search intent.
Selecting a Keyword Research Tool: For comprehensive keyword exploration, choosing the right tool is paramount. While numerous options exist, such as Google Keyword Planner (Free), Ahrefs, and Moz Keyword Explorer, we prefer SEM Rush's Keyword Magic Tool. While many keyword research tools offer similar functionalities, we choose SEM Rush's Keyword Magic Tool for its comprehensive suite of additional features. Beyond keyword research, SEM Rush provides rank tracking, on-page optimization tools, and more, making it a versatile asset in our SEO toolkit. This integrated approach allows for a more cohesive and effective SEO strategy. In my opinion it’s worth paying for some sort of tool as the keyword list you generate will be the foundation of your SEO project and needs to be good.
Starting with Seed Keywords: With a tool selected, we initiate our keyword research by compiling a list of seed keywords, typically 10-15 terms that clients believe are essential for their SEO goals. These seed keywords serve as the foundation for a broader keyword strategy, guiding the initial direction of our research.
Using The Research Tool: After identifying your seed keywords, the next step is to input them into your chosen keyword research tool. This tool will then generate long-tail keyword variations, along with valuable data such as keyword difficulty and search volume, assisting in the selection of the most promising keywords for your SEO efforts.
Once the keyword research tool generates options, it's crucial to refine your list, considering keyword intent, search volume, and available content for optimization. We typically employ spreadsheets to manage the extensive list of potential keywords, organizing them by topic relevance or cluster. Additionally, creating a spreadsheet with a tab for each webpage facilitates a structured approach to matching content with targeted keywords, ensuring each page is optimized for the most relevant terms.
Video Tutorial- How To Do Keyword Research Using SEM Rush:
Fringe Terms: Another great way to look for keywords to optimize for is by looking at “Fringe Keywords” - ""Fringe Keywords" are terms your website ranks for within the initial search results, yet not within the top 15-20 positions where most users stop scrolling. Despite Google's infinite scroll feature, user behavior typically involves refining their search query after reviewing the first set of results, making visibility within this range crucial for attracting clicks. Identifying and optimizing these fringe keywords can be a strategic approach to improve rankings more rapidly. For example, if your site ranks 43rd for "portable stretch wrap machine," which has a monthly search volume of 90, making targeted modifications could propel the page into the top search results generating more clicks. This process involves analyzing keywords you rank for but aren't yet on the first page, offering potential quick wins in SEO performance. It's generally easier to improve rankings for a term your site already ranks for, as Google already deems your content relevant to that keyword. This existing relevance can make climbing higher in the search results less challenging than trying to rank for a completely new term.
I like to post the fringe keywords for each page of my website on the spreadsheet that we previously referenced that has each page of the site in a tab. This gives me an idea of what terms my pages may be ranking for already. Often instead of going after new keywords for each page we may have quicker success optimizing for these fringe terms. They are quick wins. Or we may also discover that the terms the search engines see as relevant for a page may not be the terms we want that page to rank for and a content rework focused on new terms might be in order.
Competitor Keyword Analysis: Conducting competitor keyword analysis is pivotal in uncovering opportunities your site might be missing. By analyzing the keywords that competitors rank for, you can identify gaps in your own content strategy and discover new terms to target. This process not only reveals the competitive landscape but also provides insights into the content themes and strategies that are resonating with your shared audience. Incorporating these findings into your keyword target list can help you capture additional traffic and potentially outperform your competitors in search rankings.
Strategic Keyword Planning and Organization: Organizing your keyword list into an SEO strategy involves meticulous planning and data management. Using an Excel spreadsheet to list all website pages across tabs enables a structured approach to keyword targeting. For each page, compile a list of potential keyword targets using the data from the suggestion tool and your competitor analysis alongside existing fringe keywords the page ranks for for each page of your site. This process helps in visualizing the SEO potential across your site. After compiling, review each page to the extensive list to 2-3 closely related keywords based on intent, difficulty, and search volume. These chosen keywords become the primary focus for optimizing each respective page, guiding your content updates and SEO enhancements. Keep in mind that during this process you may be eliminating some words that have potential to bring good quality traffic to your site so I’ll often build some additional tabs for content topics or pages I wish to build out in the future and move these keywords to those “To Build” pages.
The Role of Search Volume and Competition: Analyzing search volume and keyword competition is crucial for gauging potential traffic and ranking difficulty. Ideal targets are keywords with high search volume, low competition, and strong intent, balancing attractiveness and achievability. However, low-volume keywords can also be valuable, especially for businesses selling niche or high-value products. In such cases, a smaller volume of highly targeted inquiries could be sufficient for success, underscoring the importance of matching your keyword strategy with your business goals for an effective SEO approach.
Long Tail Keywords: No keyword research “how-to article” would be complete without discussing the topic of “Long Tail Keywords”. Long-tail keywords, which are longer and more specific phrases, are crucial for targeting niche demographics and achieving higher conversion rates. They typically face less competition and can significantly improve your SEO strategy. To uncover long-tail opportunities, focus on understanding your audience's search intent, using keyword research tools to delve deeper into specific queries, and analyzing search trends. Incorporating these detailed phrases into your content aligns closely with user searches, driving targeted traffic to your site.
When users search for specific products, their queries often evolve from broad to highly specific terms, illustrating the importance of targeting long-tail keywords. Starting with a general term like "packaging equipment," users may refine their search to “food packaging equipment" and further to "dry food packaging equipment" to find exactly what they need. This progression towards more specific queries highlights the potential of long-tail keywords to attract highly targeted traffic, making them invaluable for businesses offering niche products.
As the data above shows, the long-tail keyword 'dry food packaging equipment' has a much lower search volume but also significantly less keyword difficulty. If that's the exact product you manufacture, ranking well for this specific long-tail keyword may be more beneficial than for a generic term like 'packaging equipment.' Additionally, it's worth noting that the long-tail keyword includes the shorter, more competitive term 'packaging equipment.'
Incorporating Keywords into Content: Incorporating keywords into your content requires a strategic approach to ensure natural integration without compromising the quality of your content. Best practices include using keywords in titles, headers, and throughout the body where they fit contextually. Additionally, the structure of your content should guide the placement of keywords, with a focus on areas that enhance readability and SEO, such as meta descriptions, alt tags for images, and URL slugs. Aim for a seamless incorporation that supports the flow and informative value of your content, thereby optimizing for both search engines and user experience.
By strategically incorporating keywords into your content and adhering to the best practices outlined, you're setting a solid foundation for improved SEO performance. Don't forget to explore our article on On-page Optimization for further insights. If you've followed our guidance, you should now have a detailed list of specific pages and terms to optimize for, as well as ideas for future content creation based on your keyword research. This proactive approach ensures your content is not only relevant but also structured to drive optimal search engine visibility and user engagement.
Monitoring and Updating Keywords
Regularly monitoring and updating your keywords is pivotal for SEO success. Integrating tools like SEM Rush for position tracking allows you to monitor the performance of your targeted keywords, providing insights into the effectiveness of your content optimizations. This process enables you to see tangible results from your SEO efforts and make informed decisions on further content tweaks or strategy adjustments as needed, ensuring your digital presence remains competitive and aligned with current search trends.
Unlocking SEO Success with Foremost Media
This guide has illuminated the path to mastering keyword research and SEO. Implementing these strategies can elevate your website's visibility and engagement significantly. Ready to delve deeper or seeking expert assistance? Foremost Media is equipped with a seasoned team to guide you through choosing, implementing, and monitoring the right keywords, ensuring your SEO efforts are both impactful and efficient.