A Local Contractor Ready for a Digital Refresh

Aurum Contracting is a locally owned and veteran-led exterior contractor located in Beloit, WI, with services spanning the installation and repair of roofing, siding, windows, and gutters for customers across Southern Wisconsin, Iowa, and Northern Illinois. Underserved by their existing website, they forged a partnership with Foremost Media to undergo a full redesign.

Reworking the Website Around Service and Trust

The project began with selecting a website template that could better carry Aurum Contracting’s services, regional reach, and brand presence. From there, Foremost Media designed a new homepage, revised and strengthened existing content as necessary for clarity and search performance, and migrated the approved content into the new site structure. The intention was to provide Aurum with a cleaner and more useful website centered on supporting new inquiries and emphasizing their local, customer-focused identity.

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Creating More Useful Paths for Customers

Beyond the core redesign, the new site was populated with updated service content, relevant FAQs, and a landing page popup promoting instant roof quotes through Owens Corning. These updates create distinct entry points for visitors to explore services, receive quick answers, and take action from whichever page they are visiting. The Aurum team is now equipped with a site that is more useful, more current, and more aligned with how they want to present themselves online.

Aurum’s Elevated Online Visibility

Once live, Aurum had a website ready to support real visitor activity; their services were easier to navigate, their content had a cleaner structure, and the site was set up to turn more interested visitors into real lead-capture opportunities. Analytics gave Aurum a way to track how people use the new site, and redirects helped carry existing traffic into the updated version without cutting off old paths. Altogether, Aurum left the launch with a site that was easier to navigate, ready to track, and better prepared to support future marketing.

Foremost Media builds websites that give businesses a stronger place to send their customers. Contact us to start yours.

Aurum Contracting

A Local Contractor Ready for a Digital Refresh

Reworking the Website Around Service and Trust

Have a Project?

Creating More Useful Paths for Customers

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Top Rated Roofing Contractor

Aurum’s Elevated Online Visibility

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