Content That Tells a Story – and Sells
Another major aspect of the project was rewriting and creating content for nearly every pillar page on the site. Meeting regularly with the client, we crafted new content that really speaks to who they are: experienced, solutions-focused, and rooted deeply in family values that have guided them for generations. Every product description, headline, and service detail was carefully reviewed and updated to reflect not just their brand, but the personal history and genuine qualities that set them apart amongst others.