Orbis Machinery

Web Design

Custom Development

Marketing

Prelude

Orbis Machinery specializes in designing, engineering, and optimizing process equipment such as double arm mixers, extruders, blenders, and ball mills. They wanted to update their website to give it a bold, modern look and feel that would stand out from the competition. Foremost Media was eager to design a cutting-edge site that met the client’s needs.

Homepage Refresh, Resource Hub, & Photo Shoot

Orbis Machinery returned for a second round of updates with a focus on a refreshed homepage design, the addition of a new product page, and the creation of a resource hub. The refreshed homepage boasts a modern and bold design that is visually intriguing and easy to navigate. We also developed a new product page to highlight their machinery offerings, with clear calls to action and detailed descriptions. The new resource hub serves as a one-stop shop for all customer needs, featuring blogs, educational videos, and downloadable documents – all in one place. To further complement the site’s content, we conducted an onsite photo shoot to capture images of a new machine utilized by Orbis, and integrated these visuals into the design.

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Improving Usability and Context with Calls to Action & Refined Content

Orbis Machinery was a fully custom site redesign project that focused on updated usability. Built in WordPress, we updated the site map and navigation for a better user experience, making the product downloads and information easier to find and incorporating clear calls to action through the addition of bold red buttons (request a quote, learn more, etc.). Most of the existing content was carried over from the old site, but we refined the “Markets Served” page to provide more context regarding the unique markets Orbis Machinery serves; prior to the upgrade, the page was nothing more than a list, but now includes detailed information explaining the manufacturing process for each industry. To further illustrate the client’s quality of work and attention to detail, we added before and after images of the rebuilding process.

Process Equipment

Designing Solutions

Results

Orbis Machinery’s newly designed website has been modernized for an improved look and user experience. There is an emphasis on big, bold images instead of text; visitors can learn more by clicking on links in the page modules. The refreshed homepage, new product page, and comprehensive resource hub have improved functionality and provided a smoother experience for users. The new onsite images of the latest machinery present an authentic and up-to-date look at Orbis’ machinery.

If your website isn’t as user-friendly as you’d like and you want to update the look and feel, we can help. Contact us today for a free quote!

Before

After

Before

After

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