Improving Usability and Context with Calls to Action & Refined Content
Orbis Machinery was a fully custom site redesign project that focused on updated usability. Built in WordPress, we updated the site map and navigation for a better user experience, making the product downloads and information easier to find and incorporating clear calls to action through the addition of bold red buttons (request a quote, learn more, etc.). Most of the existing content was carried over from the old site, but we refined the “Markets Served” page to provide more context regarding the unique markets Orbis Machinery serves; prior to the upgrade, the page was nothing more than a list, but now includes detailed information explaining the manufacturing process for each industry. To further illustrate the client’s quality of work and attention to detail, we added before and after images of the rebuilding process.