Explaining a Unique Business Model
Because the client’s business is so unique, our goal was to make sure website visitors had a clear understanding of what they offer and how the business works. The homepage includes a lot of information about their platform and the benefits of becoming a vendor, affiliate, or partner, along with call to action buttons for even more detail. To simplify the shopping experience, we created a grid with easy one-click access to popular categories; a few select featured products are displayed further down. We also included links to all their brands and a handful of testimonials to help demonstrate value.