Red Devil Inc

Improved Search Functionality

Our focus was making improvements to the product catalog and search features on Red Devil’s site. This extensive undertaking required a custom product implementation that expanded on our standard offering. Instead of a homepage devoted to company history, we put their products first and foremost and improved functionality of the search features. We added the ability to filter by size and color, beefed up product descriptions by highlighting key features, and included more robust product information and additional documentation. 

Better Navigation Through Consolidation

To reduce clutter and make searches more intuitive, we moved product categories from a left-hand navigation menu to drop-down menu in the header and consolidated many pages. We added a slideshow on the homepage that included large, colorful images of some of Red Devil’s most popular products.