Faceted Search Improves Discoverability
The key to success for any eCommerce website, especially ADM’s, is providing visitors with the ability to search for and filter products based on specific criteria. Known as faceted search, this technique allows users to narrow down search results by choosing specific product and content features.
We added a faceted search feature to ADM’s website to ensure customers are able to find what they are looking for quickly and easily. It’s a more practical way of navigating a website and improves product discoverability while enhancing the customer experience. It can also boost conversion rates given that fewer than half of all eCommerce sites use this type of guided navigation.