Rock County Sealcoat


Web Design


Rock County Sealcoat provides professional asphalt services for residential and commercial clients throughout southern Wisconsin. They were rebranding and wanted a new logo and a redesigned website to reflect the changes. We were happy to help.

Contemporary Logo Complements Branding

Our first task was to create a new logo for the client. They were interested in a modern yet casual design and suggested incorporating black and yellow to represent the colors found in asphalt, so the Foremost Media design team ran with that idea. The new logo features their initials (“RC”) in black and yellow. It’s a simple, contemporary design that isn’t overly busy.

Have a Project?

Scrolling through our portfolio is a great way to get some ideas. But an even better way is to chat with us one-on-one. 

Color Scheme Reflects Business

Rock County Sealcoat wanted a completely new theme for their website in order to enhance their rebranding effort. The existing site had been on a DNN platform; our development team changed over to WordPress and selected a theme that would help make their content pop. The black and yellow color scheme carries across the site and is designed to look like parking stripes, serving as an accent to the black typography and white background. It’s a subtle way of reminding visitors about their primary business. Ample use of negative space helps the photos of recent projects jump off the page, and there are multiple “request a quote” buttons for those interested in hiring Rock County Sealcoat.

Asphalt Services



Rock County Sealcoat’s new website is modern and straightforward, and helps to reinforce the work they do. It also complements their corporate rebranding.

If your company is rebranding and you need an updated website to reflect your new look, vision, and story, we can create a site that aligns with your efforts. Contact us today for a free quote!

Similar Industries We've Worked With