Timeline Tells Their Story
One of the issues facing Rock Road Companies was a lack of identity. To address this, we implemented a custom script with a timeline feature that focused on the company history. We avoided anything complicated, sticking to brief paragraphs that summed up major milestones over the years. The vivid contrasting colors draw the line in, while old photos drive home the point that Rock Road Companies has been in business for over a century.
We added a news feature to the homepage to help establish relevance, with both current and archived articles available.
Finally, we built out the careers section at the request of the client, who wanted to make it easier to attract new hires. Candidates can now search current job openings and easily apply online.