Emphasizing Color
The original pastel color scheme on the website did little to highlight the company’s biggest selling feature: their custom color concentrates. We added bright, vibrant splashes of color against a dark background to draw the eye in and create a visually stunning “wow” factor. The addition of interactive elements engage the visitor while simultaneously demonstrating Badger Color’s capabilities. Instead of just telling visitors what Badger Color does, the bold and stunning design shows them. Animations illustrate the process of creating unique colors and effects, from start to finish, on plastic parts.
Website Refresh & Content Optimization
After our initial work with Badger Color, they returned to us to refresh their website following recent branding updates. This provided an opportunity to refine the design and optimize the content, making sure that it aligned with their new identity. By retaining key elements from the original site and infusing it with a more modern look and feel, we were able to elevate the user experience while staying true to the brand’s vision.