The original pastel color scheme on the website did little to highlight the company’s biggest selling feature: their custom color concentrates. We added bright, vibrant splashes of color against a dark background to draw the eye in and create a visually stunning “wow” factor. The addition of interactive elements engage the visitor while simultaneously demonstrating Badger Color’s capabilities. Instead of just telling visitors what Badger Color does, the bold and stunning design shows them. Animations illustrate the process of creating unique colors and effects, from start to finish, on plastic parts.