Air Movement Solutions

Branding

Web Design

Prelude

Rock Energy Systems is a leading supplier of innovative commercial heating and cooling solutions. When they decided to launch a new product and brand, they turned to Foremost Media for help with everything from branding to custom website design and implementation. They were confident in our abilities given our preexisting relationship with their other brands.

Brainstorming a Name & Logo

This multi-phase project began with the Foremost marketing team brainstorming name ideas for the new brand. After settling on Air Movement Solutions Fans (AMS Fans), the design team got to work creating a logo. We chose red to complement the brand colors and designed a simple logo in the shape of a diamond, with swooping white lines representing air currents.

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Custom Design & eCommerce Functionality

AMS Fans requested a new website with a custom design and eCommerce functionality. We carried the red and white theme throughout the site, which was built on the nopCommerce platform. We positioned their fans front and center on the homepage, with a CTA that encourages visitors to click on the images. Further down the page, a clickable photo gallery shows the types of businesses that can benefit from the client’s fans. Product features and a link to the blog round out the homepage. Additional links across the header provide information on target markets and industries, FAQs, technical documentation, warranty information, and contacts.

Improving Human

Performance and Comfort

Results

Helping launch a brand from scratch was a great opportunity for multiple departments within Foremost Media to get involved. AMS Fans now has a name and brand they are happy with, and the website serves as a great jumping-off point for the client to continue to build their brand and add new products as they become available.

If you’re launching a new brand or product and need creative marketing, design, and web development assistance, we can help brainstorm ideas and come up with the perfect name and logo to represent your business venture. Contact us today for a free quote!

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