Home/Portfolio

Camplex

Web Design

SEO

Marketing

Prelude

Being a leading manufacturer in fiber optic solutions, Camplex was looking to tell its story by giving the website a more modern and high-tech look. A dated sitemap with poor navigation was making it hard to find products and needed to be addressed. The site also needed a configuration tool for customers to select product features without having to navigate through a large amount of product pages.

Alleviating Pain Points For Users

To give the manufacturing website a more branded look and feel, we took the “X” design in the Camplex logo and placed it in several areas around the site. You can see traces of the “X” in the header of each category, in the design of the buttons in the Featured Products section, and superimposed behind the product segment tiles. These product segment tiles focus on six key segments and were brought to life through a combination of great imagery and bright colors that adhere to the company’s branding guidelines.

Have a Project?

Scrolling through our portfolio is a great way to get some ideas. But an even better way is to chat with us one-on-one. 

callout arrow Chat with a Strategist

Adding Product Configurator Functionality

To alleviate the issue of a customer having to search through several pages to find the exact product they’re looking for, we developed an easy-to-use configurator. Now a customer can go to one product page and select configurations such as cable length, SMPTE Connector and Breakout Connector. Built to emulate an ecommerce checkout experience, the configurator allows a user to Get a Quote or Add to Project List, which is designed to resemble the website’s shopping cart.

Fiber Optic

Solutions

Results

When updating the sitemap, we created a resource center with improved navigation. The accordion structure helps the user locate and download documents quickly and easily. Categories include manuals, datasheets and a video gallery. Resulting in a smoothing and much more enjoyable user eperience finding crucial product information. 

Before

After

Before

After

Similar Industries We've Worked With

Badger Color Badger Color Dalco Metals Dalco Metals Dukane Dukane