Being a leading manufacturer in fiber optic solutions, Camplex was looking to tell their story by giving the website a more modern and high-tech look. A dated sitemap with poor navigation was making it hard to find products and needed to be addressed. The site also needed a configuration tool for customers to select product features without having to navigate through a large amount of product pages.


To give the manufactuering website a more branded look and feel, we took the “X” design in the Camplex logo and placed it in several areas around the site. You can see traces of the “X” in the header of each category, in the design of the buttons in the Featured Products section and superimposed behind the product segment tiles. These product segment tiles focus on six key segments and were brought to life through a combination great imagery and bright colors that adhere to the company’s branding guidelines.

Product Configurator

To alleviate the issue of a customer having to search through several pages to find the exact product they’re looking for, we developed an easy-to-use configurator. Now a customer can go to one product page and select configurations such as cable length, SMPTE Connector and Breakout Connector. Built to emulate an ecommerce checkout experience, the configurator allows a user to Get a Quote or Add to Project List, which is designed to resemble the website’s shopping cart.

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