hero image design on responsive devices

Chemtronics

SEO

Marketing

Social Media

Web Design

Prelude

Chemtronics, a sister company to Techspray, is a leading provider of innovative chemical and electronic solutions for numerous different industries. They specialize in the development of cleaning, protection, and maintenance products for electronic assemblies, telecommunications equipment, aerospace components, and industrial machinery. Chemtronics' product line includes precision cleaners, conformal coatings, lubricants, adhesives, and specialized tools that help customers maximize the performance of their critical electronics and equipment.

home page design

Addressing Keyword Rankings and Traffic

Foremost Media's partnership with Chemtronics led to significant improvements in their Spanish-language websites, addressing key challenges such as keyword rankings, organic traffic, and online visibility. Initially, the Chemtronics website offered multilingual options in English and Spanish. While the English versions experienced notable growth, the Spanish versions were lagging behind. Foremost Media tackled this issue by collaborating with a professional translator to meticulously optimize the Spanish content. This approach included refining header structures, implementing H1 and H2 tags for better indexing, adding hreflang tags to signal language variations to search engines, and updating sitemaps for re-indexing.

interior designs

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Innovative

Technology Leader

Result

The results of these optimization efforts were substantial. For Chemtronics Mexico, total search engine impressions soared from 258,000 in 2022 to 1.02 million during the same period in 2023, with total clicks nearly tripling. Google Analytics reflected these gains, showing a 106.2% increase in organic sessions for Chemtronics Mexico and a decrease in bounce rate. Moving forward, Foremost Media plans to enhance internal linking for the Spanish pages to further boost SEO performance. We also continue to craft engaging and relevant content for their social media and blog page.

Before

After

Before

After