Before
Today, GME continues to be the leader in vacuum and air-eject dies but they could see that their website was looking dated and did not give the impression that GME still manufactures the best rotary dies in the world. Instead they felt their website gave them the look of a “mom and pop” shop and their content was conveying that GME only took on problems that other companies couldn’t solve.
After
GME’s first goal for the new redesign was to clearly convey the message that they are the best in the industry. And, although GME prides themselves on taking on projects that other companies are afraid to pursue, they also wanted to let potential customers know that there is no need to go anywhere else because GME can handle all of their customer’s needs.
The second goal for them was that once the user realized that GME can handle all of their rotary die needs, that it would be clear and easy to contact GME with what the potential client’s needs are. For manufacturing and industrial websites clear and concise next steps help guide the user and increase conversions.
Photo Gallery
GME also has a wonderful gallery of photographs of their work. We found GME’s dies to be so intricate and attractive, we used several photos as design elements large and bold throughout the website and photo galleries on the interior product pages provide stunning visuals which complete the visual experience.