Haydon Corporation

Before

To showcase their value, Haydon conducted an extensive rebrand that included a new logo and marketing materials. This left their website out of date and inconsistent with their new image. The rebranding also represented an opportunity to improve the look and the functionality and user experience as well.

After

Haydon Corp needed their new website to be visually appealing but not confusing to the end-user. They needed everyone to understand the value they offer to the industry quickly. But with thousands of products available, it would be easy to overwhelm their visitors at the same time.