Plexpack

Marketing

SEO

Web Design

Prelude

Plexpack offers packaging solutions for customers across the globe. Their website was outdated and users struggled to find the information they needed. They approached Foremost Media with a request to modernize their site and switch from WordPress to DNN.

Mega Menu Improves Content Structure

Poor performance and navigation were problems with the client’s old site. Upgrading from an older version of WordPress to DNN helped resolve most of the performance issues, but that was just the starting point. One of the key problem areas involved users having difficulty finding the products and information they needed. Long dropdown menus with multiple levels required a lot of work to locate content, leaving visitors confused and frustrated. To resolve this, we created a “mega menu” that allows users to quickly scan by brand, need, or industry to find the solution they need.

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Customizable Solutions & Spanish Language Option

In addition to creating templates for consistent product content, another goal was integrating the client’s MMQ/CQM forms more fluidly throughout the site to allow users to narrow their search criteria for very specific products and applications. “Customize Your Solution” CTA buttons were added liberally across the site. We also added multilingual functionality to help Spanish language users navigate the site more easily.

Packaging Performance

Machinery Solutions

Results

The new Plexpack site not only looks more modern, but it’s much easier to use, providing easy access to content throughout the site. Users can easily refine their searches for quick access to relevant products. Following the new site launch, there was an immediate increase in all tracked metrics, and the client started seeing more online leads.

If your website is performing poorly and users can’t find the information they are looking for, we can help! Our experienced designers and developers will craft a custom site based on your needs. Contact us today for a free quote!

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