Emphasizing Awards & Testimonials
Vogel’s old website was very content-heavy. While information is important, too much can be overwhelming. We added a colorful image of their professional conference room to the top of the homepage and replaced the three-column layout with a single column of text. We wanted to showcase the firm’s awards, so we created colorful graphics touting their achievements and placed those right beneath the header photo. And because word of mouth is the most impactful way for a law firm to land new clients, we created a slider and placed customer testimonials front and center. Together, these additions go a long way toward establishing authority and trustworthiness.
Optimizing Content Placement
The client was happy with their existing content, but some of the placement wasn’t ideal for site visitors. Foremost conducted keyword research to optimize the content and arranged it in a more logical layout. Finally, we moved the blog from the footer to the header, making it much easier to find.