home page design on devices

Central Wisconsin Finishing

Web Design

Graphic Design

Custom Development

SEO

Prelude

Central Wisconsin Finishing (CWF) is a Wisconsin-based leader in providing metal finishing services, including e-coating and powder coating, for manufacturers and industrial customers. Their previous website hadn’t kept pace with the company’s current needs and no longer reflected the business or generated consistent inbound interest. Foremost Media was brought in to redesign and rebuild the website, refresh how the brand is presented online, and reshape the site around lead generation.

cwf home page design full

A Purpose-Driven Redesign

The project entailed creating a fully customized design on the WordPress platform, organized around four primary pages: Capabilities, About, Careers, and Contact. The emphasis was on presenting the material within these areas in a user-friendly manner while remaining focused on the clarity of information presented, the function of the website, and the facilitation of leads.

interior page designs on browser mock ups

Have a Project?

Scrolling through our portfolio is a great way to get some ideas. But an even better way is to chat with us one-on-one.

Design That Supports the Brand

Decisions regarding the design were made in a way that better represented the company visually and kept branding consistent across the site and supporting materials. Logo files were vectorized, supporting logos were repositioned, and layouts, spacing, colors, and the new tagline were adjusted to work with the updated logo treatment. A new banner was designed and carried through to smaller formats and print assets, with final files prepared for both digital and large-format use.

Next-Gen Technology

Ensuring Superior Quality

interior page on phone

A Modernized Online Presence

A refreshed online presence for CWF that clearly conveys their services, brand, and points of contact can be found in this new and improved website. The redesign brings the company’s offerings and messaging into clearer view, supports the generation of leads through its structure and contact flow, and establishes a user-friendly site that is intuitive and easy to manage moving forward.

If you feel that your website no longer accurately represents your business, Foremost Media can help rebuild it. Contact us today to get started.

Before

After

Before

After