Navigation Improvements Simplify Product Searches
To improve navigation, featured products were positioned front and center on the homepage, allowing visitors to easily and quickly compare products and study technical specifications. A “Where to Buy” button allows users to find authorized representatives within a specified radius by entering their ZIP code. Finally, to create brand consistency, instead of having links to separate French, Spanish, and German sites, we added a “Language Select” option. The look of the site is identical while allowing users to explore in their native language.