Brighter Colors Draw Users In
The client’s old site was drab, with a lot of gray and other dark colors. We brightened things up considerably with bolder colors, especially red, to draw the user in. We added a top navigation bar with drop-down functionality for their main categories and services. Their Weekly Specials section was reworked as a carousel slider instead of static tiles and moved to a more prominent position on the homepage. Other additions included a Best Sellers section, clearer CTAs, and a more visible Contact Us page.