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episode2-image.jpg Episode 2: Why CRO Is Important For Growing Your Business

  Subscribe on Apple Podcasts     Subscribe on Spotify   Welcome to another episode of the Foremost Media Marketing Chat Podcast with Jon Ballard and Evan Facinger. This, we’re talking all about conversion rate optimization or CRO. The big question to ask, how can we continue to grow a customer’s business if their site is already highly optimized? Here’s why CRO is an evolution of marketing.  What is conversion rate optimization, exactly?  [01:38] Example of CRO [08:03] Testing ideas you can implement. [17:05] Resources Mentioned:  Conversion Rate Optimization Conversion Rate Calculator Grow Your Business With CRO Intro: You're listening to the Foremost Media Marketing Chat Podcast with John Ballard and Evan Facinger. Jon Ballard: All right. Evan Facinger: All right, thanks for joining us today at the second episode of the Foremost Media Marketing Chat Podcast. How's it going, Mr. Ballard? Jon Ballard: I'm good, Evan. Thanks. Sun's out here in Wisconsin and it's not below freezing, so that's a good day, and it's a Friday. Evan Facinger: That's always a ...

Posted in: Foremost Podcast by on July 13, 2020

podcast1-image.jpg Episode 1: What to Expect from the Foremost Media Podcast

  Subscribe on Apple Podcasts     Subscribe on Spotify   Welcome to the first episode of the Foremost Media Marketing Chat Podcast! Meet the voices behind the podcast, Jon Ballard and Evan Facinger. We run through the latest marketing trends while sharing actionable tips along the way. In this episode, learn about the latest Google algorithm update and the importance of capitalizing on content.  Google’s broad core algorithm update. [04:17] Why your search volume may have increased. [05:23] The new reality on Google Shopping. [08:24] Intro: You're listening to the Foremost Media Marketing Chat Podcast with Jon Ballard and Evan Facinger.  Evan Facinger: Hey everybody. Thanks for joining us here for the first-ever Foremost Media Marketing Chat Podcast. How's it going, John? Jon Ballard: I'm good Evan, thanks, I'm excited about this. Evan Facinger: Yeah, me too. We've talked about doing a podcast for a while now. I feel like it's been something that we've brought up every other week, I would say. Jon ...

Posted in: Foremost Podcast by on July 9, 2020

glossary.jpg The Complete Marketing Glossary for Manufacturing Companies

Much like the manufacturing industry, the digital marketing world contains a lot of industry jargon that can be confusing to those unfamiliar with it. So to help, we’ve compiled a digital marketing glossary with some of the most valuable industry terms to help with your understanding of how all of this works. Keep this link handy or better yet bookmark this page to give you easy access whenever you need it. You can thank us later. Digital Marketing Terms A A/B Testing A/B testing, also known as split testing, allows you to compare two versions of a web page, email, advertisement, or any other marketing asset and measure the change in performance. The goal here is to figure out what works (and what doesn’t) in terms of optimizing your assets. To do this effectively you need to isolate the variable you are testing and run the test until you see a statistical relevance. You can then implement the best ...

Posted in: General, Manufacturing Marketing by Seth Clayton on June 29, 2020

facebookservicesupdates.png Facebook Temporary Services Changes: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will show you how to set up temporary service changes on your Facebook business page!  Facebook is now allowing businesses to highlight the temporary service changes they may have due to COVID-19. This is great if you're working remotely or are now offering curbside pickup or delivery. To set this up, go to your business’ Facebook page and click on “Edit Page Info”. Scroll down to the Hours section and you will see Temporary Service Changes. Select one of the three options. Open with service changes gives you the option to select Online Services, Delivery or Pickup which you can add a link for more information. There is also an Other Changes section that can be used for special hours for the elderly or other special circumstances. Save your changes and you’re all set! What are my next Steps? If your current website is costing your company money instead of ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on May 21, 2020

googleshoppingads.png Optimizing Shopping Ads: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will show you how to optimize your shopping ads!  Optimizing landing pages for paid ads is an essential part of the conversion process.  Having multiple products on the landing page can be helpful to keep the user on the page and eventually convert. If a user visits a page, and there is only one item on that page that isn't necessarily what they're looking for, they may end up going back to the search results to keep shopping. Try adding more items on the landing page for users to browse. By giving users more options, they are more likely to convert and you will get more out of your ad budget. What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on May 20, 2020

googlemybusinessposts.png Creating Google My Business Posts: 60 Second Hacks to Grow Your Business

In today's 60 Second Hack to Grow Your Business, we will show you how to share Google My Business Posts.  To make a post in Google My Business (GMB): Log in to your GMB account Click "posts" in the left hand column Select the type of post you'd like to share Within the post you can then share photos and even add a button Be sure to publish your post  Not sure how to manage your Google My Business listing? Contact us for help! What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below. 60 Second Hacks to Grow Your Business Better search visibility in 15 minutes Learn about Foremost Media Get more conversions ... more leads!

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on May 19, 2020

boostingfacebookposts.png Boosting Facebook Posts: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will show you how to boost a Facebook post!  Boosting a post on Facebook is a great way to reach people who don’t currently follow your page. If you have a Facebook Ads account tied to your business page already, it couldn’t be easier. 1. First, find your post. Click the blue “Boost Post” button. 2. A new window will pop up and you can start by editing your audience. You can target cities, a radius of up to 50 miles, and you can drill down deeper by targeting demographics like employers, job titles and interests. 3. Next you set up your duration and budget. Facebook recommends running the boost for at least 4 days. This will also give you an estimate of how many people your post will reach. 4. The next thing to check is the conversion tracking. Make sure your Facebook pixel is associated with the ad ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on May 18, 2020

Screenshot (1093).png Boost Page Speed with GTmetrix: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will show you how to use GTmetrix.  Since page speed is a ranking factor in the eyes of the search engines, it is important be aware of your page speed performance. GTmetrix is a great site analysis tool that gives data-driven insights into what you need to improve on your site to make it load more quickly.      To use GTmetrix, simply copy and paste your URL into GTmetrix. It will provide an overall score and there are several tabs that will give you valuable insight into what is causing your page speed issues.  Need help solving these issues? Contact the Foremost Media team today!    What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below. 60 Second Hacks to ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on May 15, 2020

Screenshot (1091).png Rising Retail Categories Tool: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will introduce you to Google's new Rising Retail Categories Tool!   With the global pandemic, consumers are changing their shopping behaviors. Because of this, Google has created a new tool that provides a daily snapshot of what people are searching for on Google.  This takes the information a step further than is available in Google Trends. You can search by the top trending categories, by Monthly, Weekly, or Yearly. When you find the category that is relevant to you, you can then see the top growing queries for that trending topic. The top growing queries are a treasure trove of information. You can use this information to inspire your content creation efforts, advertising ideas, or even promotion and product ideas. Down below you can also see which states have the highest search volume. The best part is this data is it updates daily. So you can be sure the information is up to ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on May 14, 2020

Screenshot (1089).png Email Click Event: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will show you how to add an email click as an event in Google Analytics through Google Tag Manager! Log into Google Tag Manager and create a new tag Label your tag Click tag configuration and select Google Analytics- Universal Analytics Select "Event" under Track Type Label your Event Tracking Parameters Add new trigger and label "Email address clicks" Select "click- just links" under trigger type Select firing on "some link clicks" Click URL starts with "mailto:" Make sure to save and publish your new tag What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below. 60 Second Hacks to Grow Your Business Better search visibility in 15 minutes Learn about Foremost Media Get more conversions ... more leads!

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on May 13, 2020

Screenshot (1083).png On Page SEO Techniques: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will give you some tips for on page SEO to help boost your rankings! 5 on page seo techniques: 1. Multi-device functionality- make sure that your website can be accessed across mobile, tablet, and desktop without any issues. 2. Crawl-friendly- search engines need to be able to crawl your website. 3. Keyword focused content- make sure to do proper keyword research and utilize those important keywords when building out a page. 4. Great user experience- site should be easy to use and navigate. 5. Fresh content and optimize for snippets- continue to update your site regularly and refresh content based on search criteria and keyword research. What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below. 60 Second Hacks to Grow ...

Posted in: 60 Second Hacks to Grow Your Business, Search Engine Optimization by Abby Hughes on May 12, 2020

vidoe-image1.jpg Best Videos for Your Company's Online Marketing

Adding different types of videos to your Online Marketing arsenal is a great way to convert sales and inform your audience about things that may otherwise take time out of your busy schedule. Here are a few of my favorite video types to add to your website, social media or other digital marketing platforms.  #1. MOVIE OR CINEMATIC TRAILER VIDEO Consider a more graphic and cinematic video previewing your business and what you do. Get people excited about working with you. This approach is best for marketing to your existing clients rather than trying to explain your services to a new audience. These would work great for social media posts or even a background landing page on your website. Think of it as a movie trailer for your company. Check out our Home Page Video.  #2. FAQ or TUTORIAL VIDEO I bet you get a lot of the same questions over and over again. Sometimes your website may ...

Posted in: General, Online Advertising by Adam Zellmer on May 12, 2020

clickablephonenumbergoogleanalytics.png Phone Number Click Event: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will show you how to add a phone number click as an event in Google Analytics through Google Tag Manager! Using Google Tag Manager with Google Analytics to track phone number clicks is beneficial to you, as you can see how many times your phone number is clicked on in a certain time frame. Here's how to set up a clickable phone number event: Log into Google Tag Manager and create a new tag Label your tag Click tag configuration and select Google Analytics- Universal Analytics Select "Event" under Track Type Label your Event Tracking Parameters Add new trigger and label "phone number clicks" Select "click- just links" under trigger type Select firing on "some link clicks" Click URL starts with "tel:" Make sure to save and publish your new tag What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on May 11, 2020

Screenshot (1042).png Optimizing Website Images: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will show you how to optimize your website images! Images are essential to your content. Images help to explain your product or service visually, and strategically draw the attention of your visitors' eyes. It is important to optimize images for the search engine. When naming your image file, be sure to give it a plain and simple name. The name should accurately describe the image you are working with. Utilize the alternative attribute or ALT attribute of the image with a description that is informative to search engines, as well as the visually impaired. Put yourself in their shoes. What would you want to know about this image if you couldn’t see it? Reducing or compressing the file size of your images is also a great way to ensure that your website's page speed is up to par. Large file sizes can slow down your load time. Use these tips to ensure ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on May 8, 2020

Screenshot (1040).png Title Tags: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, you'll learn all about title tags! Title tags live in the head section of each page in your website and essentially tell Google what that page is about. Title tags show in two places. They are the blue clickable links in the search engine results page (SERP), as well as the browser tabs on your website.  It is important to include the most relevant keywords in your title tags so when the search engines crawl your website, they know what your website is about. Having these keywords will help your click through rate (CTR) as well, because users will know what information is on your page.  What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below. 60 Second Hacks ...

Posted in: 60 Second Hacks to Grow Your Business, Search Engine Optimization by Abby Hughes on May 7, 2020

Screenshot (1037).png Featured Snippet Optimization: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, you will learn all about featured snippets! A featured snippet is the premium content at the top of a search engine results page (SERP), that provides users with direct answers to their questions without having to click through to a link. Featured snippets are a way to prove authority to users which will make them more likely to click through to your site. If you are already ranked within the top 5 spots for the certain search term, you have a good chance of winning a featured snippet. Formatting content in a list form with rows and bullets and adding an H1 will help increase your chance of getting the featured snippet. What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with ...

Posted in: 60 Second Hacks to Grow Your Business, Search Engine Optimization by Abby Hughes on May 6, 2020

Screenshot (1027).png Broken Links & Backlinks: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, you will learn about broken links and backlinks! Broken links can give users and search engines a bad impression about your website and leave a negative impact on your ranking results. First, find a backlink tool. In this case, we’ll use AHREFS as an example. Simply enter your url into the platform’s search engine to render your results and generate your report. Using your broken links report, identify links on different webpages that are broken. Then you can either delete them or update them. Next, view your broken backlinks report. Once you’ve identified a broken backlink, you have a few options. The easiest way to fix a broken backlink is to create a redirect to a relevant working page. Or, you can try to recreate the page using the Wayback Machine as a resource. Once you fix your broken links and backlinks, you should see your organic traffic on Google begin to ...

Posted in: 60 Second Hacks to Grow Your Business, Search Engine Optimization by Abby Hughes on May 5, 2020

Screenshot (1025).png Connecting Google Ads & Google Analytics: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will show you how to connect your Google Ads account to Google Analytics! Linking your Google Ads and Google Analytics account is important to do because it will allow you to easily see how Google Ads fits into your overall website performance. 1. First, make sure the google account that has admin access to analytics also has admin access for Google Ads. 2. In Google Analytics select Admin from the left column. 3. Under Product Linking select “Google Ads Linking”. 4. Select the Google Ads account you want to link and click continue. 5. Name this link group. 6. Select the analytics views you’d like this data sent to. 7. Make sure you have data sharing enabled so goals and other information can be accessed in Google Ads. 8. Click Link Accounts. Remember to be patient. It might take a day or two for data to start populating. What are my next Steps? If your current website is ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on May 4, 2020

Screenshot (1021).png 301 Redirects: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will explain how and why to use 301 redirects!   A 301 redirect is known as a server response that moves traffic from a website address or URL that no longer exists onto the new page at a different URL. You would use a 301 redirect when you have created a new version of an old page on your site that you intend to shut down. The redirect will look at the old URL and force traffic onto the new one. Without the web server redirecting traffic from the old URL, your website visitors end up stuck. Even worse yet, search engine webcrawlers won’t know about the new page, and all of the value you had on the old page goes away. A 301 redirect tells search engines, what you knew about this page is actually over here now, and don’t toss out the link authority that page ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on May 1, 2020

Screenshot (1016).png Goals in Google Analytics: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will show you how to set up goals in Google Analytics! Using Google Analytics to set up goals can help you better understand your visitor flow and what is driving traffic to your website. If your site is e-commerce based, than one obvious goal might be to get visitors to purchase products. If you're a business that offers services, goals are more about leads or form fills. Each site and business is unique, but think for a minute about what your goals are on your site. When someone completes a goal on your site, we call that a conversion. What actions do you want people to take on your website? Most sites have multiple goals such as phone number clicks, form fills, purchases, downloads etc. All of these can be tracked with Analytics goals. With goals configured on your site, you can start to track things like conversion rates and total ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on April 30, 2020

Screenshot (1014).png Website Security: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will be discussing website security! To find out if your website is secure, you must first visit your website. Up by the URL, there will be a little lock box. When you click on this box, it should say "your connection is secure". If your website is missing the padlock, your website is not secure. To secure your website, you must purchase an SSL cerficiate, or Secure Socket Layer. There are 3 main reasons why is is important to have a secure website. 1. Security- SSL certificates make it difficult for hackers to steal any data from your website. 2. Trust- Users are more likely to fill out a form or give you their personal information such as their email address if they trust your website and know it's secure. 3. Ranking- Google looks at security as a ranking factor, so having a secure website will give you a ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on April 29, 2020

Screenshot (985)1.png COVID-19 Marketing Guide: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will be discussing the guide released by Google to help businesses adapt, rebuild, and recover from the impact of COVID-19. Google recently released a marketing playbook with resources for businesses, specifically marketing departments, to help recover from the impact of COVID-19. The 3 main steps they emphasize are respond, rebuild, and recover. If your business is feeling stuck right now, consider coming up with a marketing plan following these steps. What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below. 60 Second Hacks to Grow Your Business Better search visibility in 15 minutes Learn about Foremost Media Get more conversions ... more leads!

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on April 28, 2020

Screenshot (983).png Increase Conversions with Visual Cues: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will explain how visual cues can help increase your conversions! Consider the psychology of colors. You have a very short time to make an impression when someone lands on your website. Changing something as simple as a button color on your call to action (CTA) can increase conversions exponentially.  Emphasizing text with a larger font can also draw eyes to important content or your CTA. Clearing away distractions from your CTA is also important. Consider strategically using white space to draw users toward your goals.  Giving your CTA a container, such as a button, helps give it structure and a presence that makes it stand out on your website.  What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on April 27, 2020

Abby-CTA-linkedin.JPG LinkedIn Company Page CTA: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will show you how to edit the call to action (CTA) on your LinkedIn company page! A CTA is a very important element to have on your LinkedIn page. Since there is not an option to message a company page on LinkedIn, having a CTA gets customers to your website and allows them to get in touch with you.  To edit the CTA, click the pencil and there will be a buttons tab on the left hand side. From there, you can select a CTA from the drop down. You can then add any link you'd like visitors to go to.  What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below. 60 Second Hacks to Grow Your ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on April 24, 2020

noah-google-reviews.JPG Positive Reviews: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will show you how to easily get more positive reviews! Google Reviews are especially important for local businesses as competition for the rankings are often a tight race. Google wants their results to return the best authoritative and trusted websites. When Google sees positive reviews, they may reward the business with better ranks because this shows trust. The reward for better ranks may be the premier placement in the Local Pack of search results.  So, what’s possibly the best way to get positive Google Reviews? Simply ask. One of the most effective ways we've found to build a good base of positive reviews is a personal email campaign. We recommend sending an email to your best 30 - 40 customers, suppliers, vendors and contacts. Be sure to send these emails individually for a more personal touch. Let them know you’ll return the favor! If you need the link to your ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on April 23, 2020

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