Marketing automation platforms are powerful tools that create sophisticated automated workflows based on highly targeted list segmentation and behavior. As result, marketing automation has become an essential part of many successful marketing strategies.
Whether you are a seasoned marketing automation veteran looking for fresh ideas, or a beginner wondering where to start, the following workflow examples are designed to help you get the most out of your marketing automation platform.
1. New Lead Drip Campaigns
New Lead Drip campaigns typically start with gated content, such as a white paper, eBook or webinar, that visitors find valuable enough to provide their contact information in order to obtain. At this time, the lead is not quite ready to buy, but is interested enough to read the information. At this stage, the visitor is referred to as a Marketing Qualified Lead (MQL). New Lead Drip campaigns send MQLs a series of timed emails that are designed to ...
Posted in: Inbound Marketing, Marketing Automation by Evan Facinger on October 12, 2016
Many people assume that Google is the world’s largest search engine, (and they’d be right), and many people would also assume that the second largest search engine in the world is either Bing or Yahoo, except for this time, they’d be wrong.
With over a billion users, the world’s second largest search engine is actually, YouTube.
According to the 2015 Online Video Marketing Survey published by the Web Video Marketing Council , “96% of B2B organizations are engaged in video content marketing.”
As the folks at Search Engine Watch so aptly put it, “It’s no secret that YouTube is a traffic source with almost limitless potential. There’s only one problem: it’s a very crowded place.”
So how do today’s B2B manufacturers get viewers to find and watch their YouTube videos over the competition?
By making sure your company’s YouTube channel utilizes the following best practices, you can increase both the amount of traffic to your YouTube channel and the ...
Posted in: Search Engine Optimization, Social Media by Sean Harris on September 7, 2016
The doorbell rang unexpectedly. As I walked to answer the door, I mentally prepared myself for the confrontation that was to come.
Not a physical confrontation mind you, but one filled with the fake pleasantries of listening to another door-to-door sales spiel that usually follows an unexpected doorbell ring.
Now, I understand door-to-door salespeople are just trying to make a living, so I always listen politely and hear them out, then respectfully tell them that I’m not interested.
I opened the door.
“Hi I’m Joel with XYZ Cable Company. I’ve heard there have been issues with our competitor in this area, so I’m seeing if you are interested in switching providers.” he said as he handed me a pamphlet about their services.
“Thanks, but we are fine with our current provider.” I told him.
“But this is fiber optic, so it is better than what you have!” he said.
“That’s nice, but I’m not going to make a switch. ...
Posted in: Inbound Marketing, Marketing Automation by Evan Facinger on August 11, 2016
As the convenience and popularity of search engines continues to grow, your company’s website is the first impression prospective customers get of your organization. Making sure your company’s website features an appealing design and layout is important, but aren’t the only aspects you need to consider when designing your manufacturing website. After all, your website needs to be more than just appealing. Your website needs to convert.
Today’s manufacturers know that their website needs good content in order to convert, but most aren’t sure of the type of content they should include on their website, or how to write content that generates conversions. To write web content that converts, you must:
Define your call-to-action.
Clearly define the action you want your website visitors to take. Do you want users to fill out and submit a request a quote form, request samples, make a purchase directly from your website, etc.? After defining your conversion action, write content that ...
Posted in: General, Inbound Marketing, Web Development by Sean Harris on July 27, 2016
Foremost Media Launches New Website
Updated online presence showcases customizable website features and functionality
Janesville, Wis. – Foremost Media, Inc., a Janesville website development company, launched its redesigned website this week. The updated version of www.foremostmedia.com reflects new company logo and branding colors, and it serves as a professional showpiece to demonstrate website features to current and prospective clients.
In addition to new graphics and logo, the just-launched website has an updated client portfolio that features several industry categories of current projects completed by Foremost Media. There are over 70 projects on display that serve as starting places for new clients to glean ideas for new development or redesign projects.
The new website’s improved navigation is based on recommendations from the Foremost Media Online Marketing department. Team members gathered user habits from Google Analytics and determined the layout of the navigation links based on the order that users look for content. Art Director, Stephen ...
Posted in: News by Kristi Hanson on July 12, 2016
Looking to get the cheapest website you can? This blog will help you pay as little as possible for a website from a web development company.
The only thing you have to do is keep searching for a company to perform the work at a lower cost. That’s it! There is always someone willing to do a job for less money. If you search long enough, you will eventually find the lowest price company (more likely a single person) available!
What’s the catch?
The catch is that you will most likely end up getting what you paid for in terms of quality, and it will probably end up costing you more when you factor in lost revenue and the investment of your time.
Despite how it looks against the budget, cheaper is not always better. I was recently speaking with a new client of ours who is currently redesigning their website for third ...
Posted in: Inbound Marketing, Web Development by Evan Facinger on July 7, 2016
Ancient Greek philosopher Aristotle once said, “the whole is greater than the sum of its parts.” No one quite understands the truth of this saying more than today’s B2B manufacturers do. After all, they know all the work that goes into taking a product from concept to market.
In many ways, redesigning your website is similar to manufacturing a product. Just like Manufacturing Process Management (MPM), you also need to research, set goals, design, launch, and measure results to make sure your company’s website redesign is successful.
Do Your Research
In the words of Benjamin Franklin, “by failing to prepare, you are preparing to fail.” You wouldn’t start manufacturing a product without doing your research first, so don’t start redesigning your company’s website before doing your research. As Jon Ballard, CEO of Foremost Media points out, “Studying your current website analytics provides you with valuable insight into how your existing customers are using your website and how ...
Posted in: Search Engine Optimization, Web Development by Sean Harris on July 6, 2016
There are many stats that support the rising popularity of online video streaming. A recent Cisco Visual Networking study predicts that global “consumer internet video traffic will be 80 percent of all consumer internet traffic in 2019." But that does not mean digital marketers should only focus on video content. After all, a large portion of the consumer internet traffic increase will come from viral cat videos, and video streaming services such as Apple TV, Hulu, and Netflix.
So how should today’s digital marketers respond to the increase of consumer internet video traffic? By making sure the video content they create is:
Personalized: Users who watch your videos want to know more about your company, so be yourself, have fun, and let your company culture shine through its video content. Studies show that users want to watch a video before they buy. Your video should tell ...
Posted in: General, Search Engine Optimization by Henry Hagen on June 30, 2016