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YouTube app on phone with blog article title graphic Ads Are Showing Up On My YouTube Videos! Now what?

In the last 10-plus years, we’ve worked with a lot of companies to develop robust YouTube channels to showcase their products or brands.  For as long as I can remember, YouTube has had a partner program that has allowed creators to place ads on their videos and monetize them. But up until recently, marketers that didn’t want ads on their videos were able to upload their videos and embed them in their websites without ads appearing.  That has started to change recently. According to YouTube Help documentation “Ads may appear on your uploaded videos even if you haven’t monetized the videos yourself.” So what does this mean for brands that are not trying to monetize their videos?  I guess that depends on if you are a glass-half-empty or a glass-half-full kind of person.   Pros and cons of this change If you have a competitor that is heavily invested in YouTube video, you could target them and run ads on ...

Posted in: General, News, Online Advertising by Colton Mosley on December 6, 2021

10things-redesign.jpg 10 Tips From A Designer For Efficient Website Redesign

So, you’re ready to redesign your website, but you aren’t sure how to get the process rolling? This is an exciting time, and surely you are eager to get working with your web design team to get the project started. With that in mind, we asked our designers here at Foremost Media for a list of 10 things that can prevent hangups and help have your new site rolling out as fast as possible. We know not every client can provide all of these things for their project. After all, that is why you hired a web designer in the first place. But cross even just a few of the items off this list, and your redesign will be off and running. Vector or layered logo files - So many clients do not have proper logo files or do not provide them. Why is it important? They will be scalable for responsive websites, they look crisper, and ...

Posted in: General, Online Advertising, Web Development by Adam Zellmer on November 8, 2021

Do-it-yourself UX Audit Tune Up Your Website With Our Do-It-Yourself UX Audit

Do you like your website, but feel like it could look or perform better? Maybe you are looking for a bit of a tune-up, because a full-blown UX Audit, complete with prototyping, testing, and costs sounds a bit daunting. You are in luck. The Foremost Media design department has put together a short list of items that might be stunting your website's growth. Use this handy guide to identify potential roadblocks and correct them to bolster the user experience (UX) for your site's visitors. What is the goal of a UX design audit? To evaluate the website/app based on the characteristics of good UX design according to Google — usable, equitable, enjoyable, and useful: usable — the design, structure, and purpose of the site/app are clear and easy to use equitable — the designs are helpful and marketable to people with diverse abilities and backgrounds enjoyable — the design delights the user and fosters a positive connection with them by addressing user ...

Posted in: General, Search Engine Optimization, Web Development by Stephen Cardwell on November 3, 2021

statistics-good-design-blog-top-image.jpg 9 Reasons Why Good Web Design Is Important To Your Business

Are you looking to launch a new website or app? Do you have a current site or app that is in need of a redesign? The designers at Foremost Media know what it takes to make a user’s digital experience interesting and profitable. Contact us today to discuss a quick site audit or our UX testing services. What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below. View Our Website Design Gallery Better search visibility in 15 minutes Learn about Foremost Media Get more conversions ... more leads!

Posted in: Conversion Rate Optimization, General, Manufacturing Marketing, Search Engine Optimization, Web Development by Stephen Cardwell on October 26, 2021

Website page with ADA compliance article You Received a Letter for an ADA Website Compliance Violation: What to do Next

Apex Trial Law continues to disseminate letters to website owners based on ADA compliance violations. Many small businesses without large budgets may be in violation of these accessibility requirements without even knowing it.  If you received a letter from Apex Trial Law or another law firm concerning ADA website compliance, it can be concerning and confusing. However, these lawsuits are getting more and more common. In 2017, 816 ADA Title III lawsuits were filed, but that number jumped to 2,200 cases in just the next year. These lawsuits are only continuing to grow, so don’t feel ashamed if you receive a demand letter — you just need to know how to fix the problem.  First of all, don’t panic. We’ll point out some of the factors that could have caused the delivery of the letter and direct you to a quality resource to optimize your site for ADA compliance with legal assurance.  ADA Compliance Factors Just like wheelchair ...

Posted in: General, Reputation Management, Web Development by Colton Mosley on October 20, 2021

manufacturing website on tablet with icons Duplicate Manufacturer Product Descriptions: Google’s Take

For manufacturing websites with a plethora of products, it may seem daunting to write separate descriptions for each and every product type, size, material, etc.  However, with Google’s private nature regarding penalties for duplicate content, many businesses with huge inventories were not sure if unique descriptions were necessary. After all, Google has mentioned in the past that they penalize users for duplicate content.  So, what’s the answer?  Luckily, John Mueller, Senior Webmaster Trends Analyst at Google, gave some insight into Google’s algorithm that judges duplicate content in a recent SEO Office Hours chat. Let’s get into his comments and what it means for your manufacturing site.  Duplicate Content Does Not Apply to Individual Products Mueller’s comments detailed that there in fact is no algorithmic penalty doled out for duplicate content under these circumstances. Here are Mueller’s full comments: “So there are two aspects here when it comes to duplicate content. “First of all, you don’t get a penalty for duplicate content. “So ...

Posted in: General, Manufacturing Marketing, News, Search Engine Optimization by Colton Mosley on October 12, 2021

UX vs. UI design UX vs UI Design — What’s the Difference?

Have you heard the terms UX and UI being thrown around when researching your products or your website? Many times, the lines are blurred and those terms get used interchangeably, but there really are some big differences between the two. Although UX and UI design work closely together in creating a successful product, they are very different pieces to the process. Let’s break it down ... What is UX? UX stands for user experience. This is the overall experience a user has with a given product or environment. Having a well-designed product as opposed to a poorly designed product can mean the difference between a wonderful experience and pure frustration. Cognitive scientist Don Norman is credited with describing “user experience” as something that, “encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” So, UX design doesn't just mean apps and websites. UX can be used to improve the experience of an app on your ...

Posted in: General, Web Development by Adam Zellmer on September 29, 2021

apple mail security alert Apple’s Mail Privacy Protection is Coming: How to Prepare

In early June, Apple announced a variety of privacy protections that will be available for iOS 15 updates this fall. Among those protections is the Mail Privacy Protection (MPP) function that is causing email marketers to worry.  Mail Privacy Protection is an opt-in feature of iOS 15 that allows users to hide their IP address and privately load the content of any email they receive through the Apple Mail app.  Doesn’t seem so bad, does it? A little privacy never hurt an email marketer, right? Wrong, unfortunately. Email senders capture open data through an “open pixel” that is within the content of the email. If a user opens this content privately, marketers will be unable to determine when, or even if, it happened. Every email you send to Apple Mail will appear as “opened,” and location and open time will not be available.   But think about it, a 100% open rate! An email marketer’s wildest dream! Your ...

Posted in: Email Marketing, General, News by Colton Mosley on September 16, 2021

Specify Alternate Text How to Manage Negative Comments on Facebook

We get it at Foremost Media – you want your business on social media, but you are concerned about negative postings. Maybe you are thinking a Facebook page isn’t worth the trouble. You may need to re-evaluate that line of thinking. A lot of millennials do their shopping and their sharing on Facebook where their family and friends are paying close attention, and you need to be there. Comments can get pretty lively on Facebook – even on business pages – but you shouldn’t shy away from that. Debate, conversation and even some disagreements are good because it shows your business audience is engaged. There are ways to control the conversation on Facebook, even if it’s an unhappy customer posting. On the plus side, you have some control over comments on your Facebook versus people expressing their dissatisfaction on some other site that you have no control over. Remember, a slam against your business on a ...

Posted in: Reputation Management, Social Media by Jon Ballard on September 16, 2021

SEO Strategy vs. Business Directory Listing Is a Business Directory Right for You? Know and Track Your Options

Put your focus on search engine optimization? Pay to list your business in a large well-known directory? Target new leads through pay-per-click or email marketing campaigns? You need your business to be noticed, but what direction do you turn? And at what price, for what return on your investment? If only there were easy answers to all of those questions. The truth is, the answers to each are as unique as your company. While simply paying for a listing might pay off well for one company, another might generate almost no leads from a registry and find nearly all of its success from Google searches and ad campaigns. And for many companies, the answer is a combination of “all of the above.” This blog will hopefully help you understand your options and how to determine the best route for you.  What is ThomasNet and is it right for you? If your business-to-business company has been around 20 years or more, ...

Posted in: General, Manufacturing Marketing, Search Engine Optimization by Eric Schmoldt on August 17, 2021

Septic Cleaner Pay Per Click Case Study Keys To Building A Trusting, Successful PPC Campaign

Nobody likes a clog. For nearly four decades, one of Foremost Media’s clients (they asked to remain anonymous) has prided themselves on formulating and providing 100% natural biological products that keep things like septic tanks and wastewater treatment products running clear and smooth. When it comes to pay-per-click (PPC) marketing, however, the company spent years running amok and needed to be unclogged. Through the first five months of 2021, their PPC campaigns are running smoothly, including a 55% jump in return on their advertising spend (ROAS) and an increase in overall revenue despite a 37.5% drop in money spent on PPC. Building Trust in PPC Campaigns From carefully selecting quality keywords and crafting solid campaigns to managing a budget and tracking results and progress in order to optimize the process, a lot goes into a PPC campaign. When you are a business owner, putting all that in the hands of someone else requires a great deal of trust. And in ...

Posted in: General, Online Advertising by Eric Schmoldt on July 12, 2021

blog-image-keyword-research1.jpg How Keyword Research Can Help Your Manufacturing Company

So you’re in a manufacturing industry and you understand that search engine optimization (SEO) is important, but you’d like to know more. At Foremost Media, we’re here to help. We can dive as deep into SEO as you and your company want to go.  For now, let’s start with one of the foundational principles of SEO: keyword research. At its roots, “keyword” sounds simple and straightforward, right? It’s an important (“key”) term (“word”) that a customer or user might think of to describe your company, product, service, or industry. But there’s much more to keywords than their simple definition. In a sense, Foremost’s marketing team is in the manufacturing business, as well. Keyword research is the foundation for everything else in our SEO efforts. And so one of our top goals is to help our customers by manufacturing successful keywords that will help drive traffic to their websites and produce leads to new clients. Let’s take a closer look ...

Posted in: Manufacturing Marketing, Search Engine Optimization by Eric Schmoldt on May 19, 2021

podcast-episode-12.jpg Episode 12: Preparing for a Successful Manufacturing Website Redesign

  Subscribe on Apple Podcasts     Subscribe on Spotify   Thinking about revamping your manufacturing website? Your website is a reflection of your business that is meant to grow with you.  In fact, the average lifespan of a website is estimated to be between three to five years. Your goals evolve and so should your website.  Careful and strategic planning is critical to be certain the money and time you invest in your new website will produce the ROI you need. This episode, Jon and Evan will guide you through everything you need to know to have a successful website redesign and questions you should be asking your website partners.  Where do you start when you’re ready to redesign? [1:35] Why are you redesigning your website? [6:45] Does your website have a long-term strategy? [10:00] How long does a website take to build from start to finish? [17:20] Resource Mentioned: Google Analytics Google Search Console Complete Workbook for Website Redesign Step by Step Instructions for Manufacturing Website Redesign    Intro: You're ...

Posted in: Foremost Podcast, Manufacturing Marketing, Web Development by on April 9, 2021

workbook-blog-image.jpg Step By Step Instructions for Manufacturing Website Redesign

To do anything right, you need a plan. Throughout our 20 years of web design and development experience, we’ve perfected the process and planning that is required for a website redesign to be successful. A version of this approach can work for any type of website, but we have specifically crafted it for manufacturing and industrial companies. Why a focus on manufacturing? Because as a manufacturer, your needs are different. You don’t need flashy websites with trendy designs. In fact, based on our continued research of hundreds of websites, some of those designs are going to hurt you. Unlike consumer-focused websites, people aren’t usually on your website for fun or entertainment. They need information. They are wondering if they should work with your company. They need specific questions answered. Your website needs to become a resource and act as a salesperson that is always available to answer questions. You can’t just dive headfirst into building a website and expect it ...

Posted in: Manufacturing Marketing, Web Development by Evan Facinger on March 24, 2021

open-source-ecommerce-solutions-podcast.jpg Episode 11: Are You in Control of Your Website?

  Subscribe on Apple Podcasts     Subscribe on Spotify   Your website is the lifeline of your business.  But what happens when it's eliminated without any sort of notice?  In this episode, we’re discussing a rather timely topic. Recently, more and more hosted platforms, like Shopify, have pulled content and businesses without any warning. This is quite terrifying and concerning especially for companies dependent on eCommerce sales. Luckily, there are things we can do to avoid this.  Some topics we chat through:  Open Source VS. Hosted Platform Things to consider to ensure you have control over your assets Where your target market could be instead of hosted platforms Let us help and review your current platform to ensure you own your assets.  Intro: You're listening to the Foremost Media Marketing Chat podcast, with Jon Ballard and Evan Facinger. Evan Facinger: Hey, everyone. Welcome to another episode of the Foremost Media Marketing Chat Podcast. Today, we've got a pretty timely topic, I think, and it's in regards to a ...

Posted in: Foremost Podcast by on January 19, 2021

Podcast Interview with Mavens of Manufacturing Episode 10: Women In Manufacturing| Interview with Mavens of Manufacturing

  Subscribe on Apple Podcasts     Subscribe on Spotify   Today we’re chatting about all things manufacturing. We’ve been helping manufacturing companies with their marketing for over 15 years. Manufacturing is a vital part of our economy, but it’s often overlooked by job seekers and modern lead generation strategies.  Meaghan Ziemba joins us in this episode to share how she is bringing awareness to the industry. Meaghan has been involved in the manufacturing industry for the last 15 years and recently launched a live broadcast combining women empowerment, brand storytelling, and personal journeys in the industry called Mavens of Manufacturing.  Job opportunities are on the rise. Though there is a gap in skills. Diversifying the manufacturing industry is so important to prepare the industry for continued success. Ready to learn more? Join Jon, Evan, and Meaghan as they candidly talk about creative marketing to diversify the manufacturing industry.  Resources Mentioned:  Mavens of Manufacturing LinkedIn Mavens of Manufacturing YouTube Intro: You're listening to the Foremost Media ...

Posted in: Foremost Podcast, Manufacturing Marketing by on December 9, 2020

Virtual Trade Shows.jpg The State of Virtual Trade Shows for Manufacturing Companies

We’ve all heard it. In these unprecedented times. Or how about the “new normal” we find ourselves living in? Or let’s really get the eyes rolling with “In these unprecedented times, tradeshows have to adapt to the new normal.” Still, reading? Good, because I promise we’ll keep this as free of these annoying cliches as we can. But the reality is, no matter how much we hate those terms, things are different now. For manufacturing companies, tradeshows have always been a big focal point. Bonuses were made on successful events. To have that pulled out from under a sales and marketing team seemed almost unimaginable. The same can be said for the organizations putting on the events. The lifeblood of these was coming up with ways to get as many attendees as possible to the events. Sure there has been a digital transformation over the years, but tradeshows weren’t going anywhere any time soon. Until they had to go away. With ...

Posted in: Manufacturing Marketing by Evan Facinger on November 18, 2020

setting up a google shopping feed in nopcommerce Setting up a shopping feed for Google in NopCommerce

Back in April, Google announced it would be opening up its Google Shopping section to free product listings.  This is a gamechanger for ecommerce sites like those who use nopCommerce. Now, anyone can get their products listed on Google Shopping for free with a few simple steps. Keep in mind, Google controls when your products are triggered based on the information you provide, so it is crucial to have accurate product titles and descriptions.  However, you should already be doing this as part of your SEO strategy. In nopCommerce, you can set up a shopping feed that automatically connects to a Google Merchant Center account that would feed your products to Google so they can be used in Google Shopping.  Here’s how to set it up: Step 1: Set up a merchant center account A Merchant Center Account is how you share your products with Google. You can use the same account and products for paid ads as well. ...

Posted in: Search Engine Optimization by John Tillotson on November 11, 2020

Why-Your-Manufacturing-Brand-Should-be-on-Amazon.jpg Why Your Manufacturing Brand Should be on Amazon

Amazon is disrupting the way consumers make purchases. Millions of people are going to Amazon first every day to purchase products. The convenience of searching for anything whenever you want is unbeatable.  Amazon and shopping events like Amazon Prime Day provide opportunities to increase brand awareness, increase global exposure, and increase revenue.  The thought of bringing your manufacturing brand to Amazon can be a slippery slope. We get it; there are so many things to consider. Though the convenience that Amazon provides isn’t going anywhere. Let’s discuss the rising phenomenon called the 'Amazon Effect.' The Amazon Effect describes the overall impact the marketplace has on traditional strategies. Amazon’s efficient shopping experience makes it difficult for other platforms to compete. In fact, by 2021 over 40% of Americans will purchase products from Amazon every single month (HubSpot). If you’re a manufacturing brand that sells online, Amazon is a beneficial play to defend your brand, outsmart competitors, and most ...

Posted in: Manufacturing Marketing, Online Advertising by on October 16, 2020

Podcast Episode 9 ADA Compliance Episode 9: Everything You Need to Know About ADA Website Compliance

  Subscribe on Apple Podcasts     Subscribe on Spotify   If you have a website, this is a must-listen. Website ADA compliance is a hot topic. Rather than just take our word for it, we brought Michael Davis, J.D. into the conversation to share his expertise. Michael is an attorney at Nowlan & Mouat and specializes in corporate work. Website ADA compliance is something everyone should have on their radar sooner than later. We walk through case studies, frequently asked questions, and best practices to protect your company from lawsuits. What is ADA compliance when it comes to websites? [3:20} Why you should be concerned. [7:00] The impact a non-compliant website can have on your business. [15:00] Resources Mentioned:  Circuit Court Map Nowlan & Mouat LLP Steps Your Organization Can Take Let us help protect you and make your website ADA compliant.   Intro: You're listening to the Foremost Media Marketing Chat Podcast, with Jon Ballard and Evan Facinger. Evan Facinger: Hey, everyone. Welcome to the Foremost Media Marketing Chat ...

Posted in: Foremost Podcast, Reputation Management, Web Development by on September 18, 2020

Improving- eCommerce-Experience-Manufacturing-Industry.jpg How Your Manufacturing Company Can Capitalize on E-Commerce

There is no getting around it, our society is turning to websites rather than in-person for their shopping habits. And that is happening for a lot of reasons; the pandemic, convenience, a higher number of tech-savvy individuals, and a combination of all those reasons. E-Commerce is the fastest-growing channel for many manufacturers. Last year, US manufacturing B2B e-Commerce sales accounted for 7% of total e-Commerce sales according to the 2020 US B2B manufacturing report. That number is only expected to increase as we rely more and more on technology.  Today’s buyers want to be in control of the information and have easy access to it. Things like viewing order history, inventory, and spending history can be viewed in a matter of seconds. Manufacturers that are still relying on phones and fax, may face a high risk of losing customers. We recently surveyed and found out that almost 30% of marketing professionals in manufacturing have increased quick ...

Posted in: Manufacturing Marketing, Web Development by on September 1, 2020

Foremost Media Podcast Episode 8 Episode 8: Choosing an Agency For Your Website Redesign

  Subscribe on Apple Podcasts     Subscribe on Spotify   When it comes to choosing an agency the options can seem endless. Redesigning a website is a huge investment. It’s so important to partner with the right team to set yourself up for success. You want a website that will produce the results you need on top of getting a good looking website. If you’re in the market for a website redesign, this episode is for you. Let this episode serve as a guide to help you develop the right questions to ask agencies.  Why it’s important to understand what’s already work before a redesign [03:16] Know your why when choosing a content management system (CMS) [05:00] Qualities in an agency you don’t want to forget. [10:15] Resources Mentioned:  Guide to Website Redesign How to Compare Web Development Companies CMS Comparison Intro: You're listening to the Foremost Media Marketing Chat Podcast with Jon Ballard and Evan Facinger. Evan Facinger: All right. Thanks for joining the Foremost Media Marketing ...

Posted in: Foremost Podcast by on August 21, 2020

COVID MFG Marketing Insights COVID-19 Manufacturing Marketing Insights

Since our survey earlier this year, that shared expected trends in manufacturing marketing in 2020, businesses have had to adapt their marketing strategy. Many tough decisions were made, from cancelling tradeshows and in-person events to scaling back on internal operations. The new reality proves that change is inevitable. Talk to anyone and they will probably start by saying, “Before COVID.” Even though the survey was less than nine months ago, those results feel like a lifetime ago.  To gain insights, we recently surveyed over one thousand marketing professionals in the manufacturing industry on how they have adapted since COVID-19. We asked respondents about their challenges, marketing spend, internal operations, and increased marketing tactics. Let dive in. 64% Have Decreased Their Marketing Budget     Budget is one of the things many of us looked at when the pandemic hit. One interesting comparison is that over 75% of marketers planned to increase or keep their budget the same back when ...

Posted in: Inbound Marketing, Manufacturing Marketing, Marketing Automation by on August 14, 2020

Foremost Media Podcast Episode 7 Episode 7: Core Web Vitals & How to Prepare for the Update

  Subscribe on Apple Podcasts     Subscribe on Spotify   In this episode, we’re talking about Core Web Vitals with Noah Lamson. Noah is our go-to guy for technical SEO. Google recently announced a new ranking signal, Core Web Vitals. This signal is going to place more emphasis on the importance of user experience, mobile responsiveness, and quality content. The update is expected to go live in 2021. Listen for practical insights on how to prepare your website for the update.  Overview of Google Core Web Vitals. [02:06] What Google Core Web Vitals look at, specifically. [05:20] How to prepare your website for this update. [10:03} Resources Mentioned:  GTmetrix Lighthouse Report Intro: You're listening to the foremost media marketing chat podcast with John Ballard and Evan Facinger. Evan Facinger: All right everyone, thank you for joining us on another Foremost Media Marketing Chat podcast. I'm Evan Facinger, and as always, we've got Jon Ballard here. Jon Ballard: Hey, what's up Evan. I'm on mute. Evan Facinger: This is a great ...

Posted in: Foremost Podcast by on August 10, 2020

Foremost Media Podcast Episode 6 Episode 6: Top Investments You Can Make When Starting a Business with Jessica Walker

  Subscribe on Apple Podcasts     Subscribe on Spotify   Jessica Walker is the CEO of Care Sherpa. She’s a marketer by chance, data geek, and business strategist. We’re so excited to have her as our first guest. Today, we’re geeking out on data and leads with Jessica. Hear her entrepreneurial journey and the top investments you can make when just getting started.  How many touch points does it take to become a lead. [04:57] Top investments you can make when getting started. [08:32] Jessica’s best lead sources. [11:34] You can connect with Jessica on LinkedIn here.  Intro: You're listening to the Foremost Media Marketing Chat podcast with John Ballard and Evan Facinger. Evan Facinger: All right, everybody. Thank you for joining us for another Foremost Media Marketing Chat podcast. John Ballard's here of course with me, and I'm Evan Facinger. And we've actually got a guest this time around, and we're pretty excited. It's Jessica Walker from Care Sherpa. Jessica, you want to introduce ...

Posted in: Foremost Podcast by on August 3, 2020

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