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Podcast Episode 9 ADA Compliance Episode 9: Everything You Need to Know About ADA Website Compliance

  Subscribe on Apple Podcasts     Subscribe on Spotify   If you have a website, this is a must-listen. Website ADA compliance is a hot topic. Rather than just take our word for it, we brought Michael Davis, J.D. into the conversation to share his expertise. Michael is an attorney at Nowlan & Mouat and specializes in corporate work. Website ADA compliance is something everyone should have on their radar sooner than later. We walk through case studies, frequently asked questions, and best practices to protect your company from lawsuits. What is ADA compliance when it comes to websites? [3:20} Why you should be concerned. [7:00] The impact a non-compliant website can have on your business. [15:00] Resources Mentioned:  Circuit Court Map Nowlan & Mouat LLP Steps Your Organization Can Take Let us help protect you and make your website ADA compliant.   Intro: You're listening to the Foremost Media Marketing Chat Podcast, with Jon Ballard and Evan Facinger. Evan Facinger: Hey, everyone. Welcome to the Foremost Media Marketing Chat ...

Posted in: Foremost Podcast, Reputation Management, Web Development by on September 18, 2020

Improving--e-Commerce-Experience-Manufacturing-Industry.jpg How Your Manufacturing Company can Capitalize on E-Commerce

There is no getting around it, our society is turning to websites rather than in-person for their shopping habits. And that is happening for a lot of reasons; the pandemic, convenience, a higher number of tech-savvy individuals, and a combination of all those reasons. E-Commerce is the fastest-growing channel for many manufacturers. Last year, US manufacturing B2B e-Commerce sales accounted for 7% of total e-Commerce sales according to the 2020 US B2B manufacturing report. That number is only expected to increase as we rely more and more on technology.  Today’s buyers want to be in control of the information and have easy access to it. Things like viewing order history, inventory, and spending history can be viewed in a matter of seconds. Manufacturers that are still relying on phones and fax, may face a high risk of losing customers. We recently surveyed and found out that almost 30% of marketing professionals in manufacturing have increased quick ...

Posted in: Manufacturing Marketing, Web Development by on September 1, 2020

Foremost Media Podcast Episode 8 Episode 8: Choosing an Agency For Your Website Redesign

  Subscribe on Apple Podcasts     Subscribe on Spotify   When it comes to choosing an agency the options can seem endless. Redesigning a website is a huge investment. It’s so important to partner with the right team to set yourself up for success. You want a website that will produce the results you need on top of getting a good looking website. If you’re in the market for a website redesign, this episode is for you. Let this episode serve as a guide to help you develop the right questions to ask agencies.  Why it’s important to understand what’s already work before a redesign [03:16] Know your why when choosing a content management system (CMS) [05:00] Qualities in an agency you don’t want to forget. [10:15] Resources Mentioned:  Guide to Website Redesign How to Compare Web Development Companies CMS Comparison Intro: You're listening to the Foremost Media Marketing Chat Podcast with Jon Ballard and Evan Facinger. Evan Facinger: All right. Thanks for joining the Foremost Media Marketing ...

Posted in: Foremost Podcast by on August 21, 2020

COVID MFG Marketing Insights COVID-19 Manufacturing Marketing Insights

Since our survey earlier this year, that shared expected trends in manufacturing marketing in 2020, businesses have had to adapt their marketing strategy. Many tough decisions were made, from cancelling tradeshows and in-person events to scaling back on internal operations. The new reality proves that change is inevitable. Talk to anyone and they will probably start by saying, “Before COVID.” Even though the survey was less than nine months ago, those results feel like a lifetime ago.  To gain insights, we recently surveyed over one thousand marketing professionals in the manufacturing industry on how they have adapted since COVID-19. We asked respondents about their challenges, marketing spend, internal operations, and increased marketing tactics. Let dive in. 64% Have Decreased Their Marketing Budget     Budget is one of the things many of us looked at when the pandemic hit. One interesting comparison is that over 75% of marketers planned to increase or keep their budget the same back when ...

Posted in: Inbound Marketing, Manufacturing Marketing, Marketing Automation by on August 14, 2020

Foremost Media Podcast Episode 7 Episode 7: Core Web Vitals & How to Prepare for the Update

  Subscribe on Apple Podcasts     Subscribe on Spotify   In this episode, we’re talking about Core Web Vitals with Noah Lamson. Noah is our go-to guy for technical SEO. Google recently announced a new ranking signal, Core Web Vitals. This signal is going to place more emphasis on the importance of user experience, mobile responsiveness, and quality content. The update is expected to go live in 2021. Listen for practical insights on how to prepare your website for the update.  Overview of Google Core Web Vitals. [02:06] What Google Core Web Vitals look at, specifically. [05:20] How to prepare your website for this update. [10:03} Resources Mentioned:  GTmetrix Lighthouse Report Intro: You're listening to the foremost media marketing chat podcast with John Ballard and Evan Facinger. Evan Facinger: All right everyone, thank you for joining us on another Foremost Media Marketing Chat podcast. I'm Evan Facinger, and as always, we've got Jon Ballard here. Jon Ballard: Hey, what's up Evan. I'm on mute. Evan Facinger: This is a great ...

Posted in: Foremost Podcast by on August 10, 2020

Foremost Media Podcast Episode 6 Episode 6: Top Investments You Can Make When Starting a Business with Jessica Walker

  Subscribe on Apple Podcasts     Subscribe on Spotify   Jessica Walker is the CEO of Care Sherpa. She’s a marketer by chance, data geek, and business strategist. We’re so excited to have her as our first guest. Today, we’re geeking out on data and leads with Jessica. Hear her entrepreneurial journey and the top investments you can make when just getting started.  How many touch points does it take to become a lead. [04:57] Top investments you can make when getting started. [08:32] Jessica’s best lead sources. [11:34] You can connect with Jessica on LinkedIn here.  Intro: You're listening to the Foremost Media Marketing Chat podcast with John Ballard and Evan Facinger. Evan Facinger: All right, everybody. Thank you for joining us for another Foremost Media Marketing Chat podcast. John Ballard's here of course with me, and I'm Evan Facinger. And we've actually got a guest this time around, and we're pretty excited. It's Jessica Walker from Care Sherpa. Jessica, you want to introduce ...

Posted in: Foremost Podcast by on August 3, 2020

Foremost Media Podcast Episode 5 Episode 5: Implementing Marketing Automation and Drip Programs in Your Business

  Subscribe on Apple Podcasts     Subscribe on Spotify   Marketing automation and drip programs are what we’re chatting all about in today’s episode. While monthly newsletters are great, new contacts are only seeing information after that point. Drip campaigns are sent on a certain time interval or based on a certain behavior. Listen to see how you can implement drip workflows and marketing automation in your business. Bonus, you’ll find out just how close the Foremost Media office is to a train track. Brownie points if you let us know what timestamp you hear the train. Getting started with drip campaigns. [02:12] How marketing automation can improve your onboarding process. [07:33] Capitalize on engagement. [09:40] Resources Mentioned:  Marketing Automation Defined Manage Your Leads Effectively Beginner's Guide to Marketing Automation Choosing the Right Marketing Automation System Intro: You're listening to the Foremost Media Marketing Chat podcast with Jon Ballard and Evan Facinger. Evan Facinger: All right. Thanks for joining us for another episode of the Foremost Media Marketing Chat podcast. How ...

Posted in: Foremost Podcast by on August 3, 2020

Foremost Media Podcast Episode 4 Episode 4: COVID-19 Marketing Strategies

  Subscribe on Apple Podcasts     Subscribe on Spotify   The Foremost Media Marketing Chat Podcast is going unfiltered. Ready, set, action. Staying relevant, today we’re talking through some COVID marketing strategies. Questions like: Are you open? Do I need a mask? Are hours the same? Can I call? are the new normal these days and having your content updated can make or break your business.  Are you potential customers getting the right information? [02:23] Talking about what you’re doing for COVID can actually help you get to the top of search results. [05:44] Marketing and advertising spend during a pandemic. [07:10] Resources Mentioned:  The Benefits of Pay-Per-Click Marketing COVID Marketing Guide Intro: You're listening to the Foremost Media Marketing Chat Podcast with Jon Ballard and Evan Facinger. Evan Facinger: All right. Welcome to the Foremost Media Marketing Chat. How are you doing, Jon? Jon Ballard: Hey, good. Evan, how are you? Evan Facinger: I'm doing well, thanks. And I got to say, I'm feeling actually less pressure when ...

Posted in: Foremost Podcast by on July 20, 2020

Foremost Media Podcast Episode 3 Episode 3: Tips for Redesigning your Website

  Subscribe on Apple Podcasts     Subscribe on Spotify   Welcome back to the Foremost Media Marketing Chat Podcast. In this episode, we’re discussing challenges when redesigning a website while sharing actionable insights along the way. Bonus backlink building tip you don’t want to miss.  301 redirects and why they’re important [04:50] Pay attention to what’s driving traffic. [10:04] Resources:  Guide to Website Redesign  9 Reasons You Should Redesign Your B2B Website Today How to Successfully Redesign Your B2B Manufacturing Website Website Redesign for Manufacturers Intro: You're listening to the Foremost Media Marketing Chat podcast with Jon Ballard and Evan Facinger. Evan Facinger: Alright, everybody. Welcome to the Foremost Media Marketing chat. How's it going, Jon Ballard Jon Ballard: I'm good. How are you today Evan? It's Friday. Evan Facinger: Yeah, it's Friday today. Not sure when this will be launched, so maybe we'll try to keep it for Friday. So everybody that's listening isn't jealous that we're experiencing that day and they're not. Jon Ballard: Yeah, that's for sure. Evan Facinger: ...

Posted in: Foremost Podcast by on July 15, 2020

Foremost Media Podcast Episode 2 Episode 2: Why CRO Is Important For Growing Your Business

  Subscribe on Apple Podcasts     Subscribe on Spotify   Welcome to another episode of the Foremost Media Marketing Chat Podcast with Jon Ballard and Evan Facinger. This, we’re talking all about conversion rate optimization or CRO. The big question to ask, how can we continue to grow a customer’s business if their site is already highly optimized? Here’s why CRO is an evolution of marketing.  What is conversion rate optimization, exactly?  [01:38] Example of CRO [08:03] Testing ideas you can implement. [17:05] Resources Mentioned:  Conversion Rate Optimization Conversion Rate Calculator Grow Your Business With CRO Intro: You're listening to the Foremost Media Marketing Chat Podcast with John Ballard and Evan Facinger. Jon Ballard: All right. Evan Facinger: All right, thanks for joining us today at the second episode of the Foremost Media Marketing Chat Podcast. How's it going, Mr. Ballard? Jon Ballard: I'm good, Evan. Thanks. Sun's out here in Wisconsin and it's not below freezing, so that's a good day, and it's a Friday. Evan Facinger: That's always a ...

Posted in: Foremost Podcast by on July 13, 2020

Foremost Media Podcast Episode 1 Episode 1: What to Expect from the Foremost Media Podcast

  Subscribe on Apple Podcasts     Subscribe on Spotify   Welcome to the first episode of the Foremost Media Marketing Chat Podcast! Meet the voices behind the podcast, Jon Ballard and Evan Facinger. We run through the latest marketing trends while sharing actionable tips along the way. In this episode, learn about the latest Google algorithm update and the importance of capitalizing on content.  Google’s broad core algorithm update. [04:17] Why your search volume may have increased. [05:23] The new reality on Google Shopping. [08:24] Intro: You're listening to the Foremost Media Marketing Chat Podcast with Jon Ballard and Evan Facinger.  Evan Facinger: Hey everybody. Thanks for joining us here for the first-ever Foremost Media Marketing Chat Podcast. How's it going, John? Jon Ballard: I'm good Evan, thanks, I'm excited about this. Evan Facinger: Yeah, me too. We've talked about doing a podcast for a while now. I feel like it's been something that we've brought up every other week, I would say. Jon ...

Posted in: Foremost Podcast by on July 9, 2020

glossary.jpg The Complete Marketing Glossary for Manufacturing Companies

Much like the manufacturing industry, the digital marketing world contains a lot of industry jargon that can be confusing to those unfamiliar with it. So to help, we’ve compiled a digital marketing glossary with some of the most valuable industry terms to help with your understanding of how all of this works. Keep this link handy or better yet bookmark this page to give you easy access whenever you need it. You can thank us later. Digital Marketing Terms A A/B Testing A/B testing, also known as split testing, allows you to compare two versions of a web page, email, advertisement, or any other marketing asset and measure the change in performance. The goal here is to figure out what works (and what doesn’t) in terms of optimizing your assets. To do this effectively you need to isolate the variable you are testing and run the test until you see a statistical relevance. You can then implement the best ...

Posted in: General, Manufacturing Marketing by Seth Clayton on June 29, 2020

facebookservicesupdates.png Facebook Temporary Services Changes: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will show you how to set up temporary service changes on your Facebook business page!  Facebook is now allowing businesses to highlight the temporary service changes they may have due to COVID-19. This is great if you're working remotely or are now offering curbside pickup or delivery. To set this up, go to your business’ Facebook page and click on “Edit Page Info”. Scroll down to the Hours section and you will see Temporary Service Changes. Select one of the three options. Open with service changes gives you the option to select Online Services, Delivery or Pickup which you can add a link for more information. There is also an Other Changes section that can be used for special hours for the elderly or other special circumstances. Save your changes and you’re all set! What are my next Steps? If your current website is costing your company money instead of ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on May 21, 2020

googleshoppingads.png Optimizing Shopping Ads: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will show you how to optimize your shopping ads!  Optimizing landing pages for paid ads is an essential part of the conversion process.  Having multiple products on the landing page can be helpful to keep the user on the page and eventually convert. If a user visits a page, and there is only one item on that page that isn't necessarily what they're looking for, they may end up going back to the search results to keep shopping. Try adding more items on the landing page for users to browse. By giving users more options, they are more likely to convert and you will get more out of your ad budget. What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on May 20, 2020

googlemybusinessposts.png Creating Google My Business Posts: 60 Second Hacks to Grow Your Business

In today's 60 Second Hack to Grow Your Business, we will show you how to share Google My Business Posts.  To make a post in Google My Business (GMB): Log in to your GMB account Click "posts" in the left hand column Select the type of post you'd like to share Within the post you can then share photos and even add a button Be sure to publish your post  Not sure how to manage your Google My Business listing? Contact us for help! What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below. 60 Second Hacks to Grow Your Business Better search visibility in 15 minutes Learn about Foremost Media Get more conversions ... more leads!

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on May 19, 2020

boostingfacebookposts.png Boosting Facebook Posts: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will show you how to boost a Facebook post!  Boosting a post on Facebook is a great way to reach people who don’t currently follow your page. If you have a Facebook Ads account tied to your business page already, it couldn’t be easier. 1. First, find your post. Click the blue “Boost Post” button. 2. A new window will pop up and you can start by editing your audience. You can target cities, a radius of up to 50 miles, and you can drill down deeper by targeting demographics like employers, job titles and interests. 3. Next you set up your duration and budget. Facebook recommends running the boost for at least 4 days. This will also give you an estimate of how many people your post will reach. 4. The next thing to check is the conversion tracking. Make sure your Facebook pixel is associated with the ad ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on May 18, 2020

Screenshot (1093).png Boost Page Speed with GTmetrix: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will show you how to use GTmetrix.  Since page speed is a ranking factor in the eyes of the search engines, it is important be aware of your page speed performance. GTmetrix is a great site analysis tool that gives data-driven insights into what you need to improve on your site to make it load more quickly.      To use GTmetrix, simply copy and paste your URL into GTmetrix. It will provide an overall score and there are several tabs that will give you valuable insight into what is causing your page speed issues.  Need help solving these issues? Contact the Foremost Media team today!    What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below. 60 Second Hacks to ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on May 15, 2020

Screenshot (1091).png Rising Retail Categories Tool: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will introduce you to Google's new Rising Retail Categories Tool!   With the global pandemic, consumers are changing their shopping behaviors. Because of this, Google has created a new tool that provides a daily snapshot of what people are searching for on Google.  This takes the information a step further than is available in Google Trends. You can search by the top trending categories, by Monthly, Weekly, or Yearly. When you find the category that is relevant to you, you can then see the top growing queries for that trending topic. The top growing queries are a treasure trove of information. You can use this information to inspire your content creation efforts, advertising ideas, or even promotion and product ideas. Down below you can also see which states have the highest search volume. The best part is this data is it updates daily. So you can be sure the information is up to ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on May 14, 2020

Screenshot (1089).png Email Click Event: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will show you how to add an email click as an event in Google Analytics through Google Tag Manager! Log into Google Tag Manager and create a new tag Label your tag Click tag configuration and select Google Analytics- Universal Analytics Select "Event" under Track Type Label your Event Tracking Parameters Add new trigger and label "Email address clicks" Select "click- just links" under trigger type Select firing on "some link clicks" Click URL starts with "mailto:" Make sure to save and publish your new tag What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below. 60 Second Hacks to Grow Your Business Better search visibility in 15 minutes Learn about Foremost Media Get more conversions ... more leads!

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on May 13, 2020

Screenshot (1083).png On Page SEO Techniques: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will give you some tips for on page SEO to help boost your rankings! 5 on page seo techniques: 1. Multi-device functionality- make sure that your website can be accessed across mobile, tablet, and desktop without any issues. 2. Crawl-friendly- search engines need to be able to crawl your website. 3. Keyword focused content- make sure to do proper keyword research and utilize those important keywords when building out a page. 4. Great user experience- site should be easy to use and navigate. 5. Fresh content and optimize for snippets- continue to update your site regularly and refresh content based on search criteria and keyword research. What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below. 60 Second Hacks to Grow ...

Posted in: 60 Second Hacks to Grow Your Business, Search Engine Optimization by Abby Hughes on May 12, 2020

Illustration of Camera Best Videos for Your Company's Online Marketing

Adding different types of videos to your Online Marketing arsenal is a great way to convert sales and inform your audience about things that may otherwise take time out of your busy schedule. Here are a few of my favorite video types to add to your website, social media or other digital marketing platforms.  #1. MOVIE OR CINEMATIC TRAILER VIDEO Consider a more graphic and cinematic video previewing your business and what you do. Get people excited about working with you. This approach is best for marketing to your existing clients rather than trying to explain your services to a new audience. These would work great for social media posts or even a background landing page on your website. Think of it as a movie trailer for your company. Check out our Home Page Video.  #2. FAQ or TUTORIAL VIDEO I bet you get a lot of the same questions over and over again. Sometimes your website may ...

Posted in: General, Online Advertising by Adam Zellmer on May 12, 2020

clickablephonenumbergoogleanalytics.png Phone Number Click Event: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will show you how to add a phone number click as an event in Google Analytics through Google Tag Manager! Using Google Tag Manager with Google Analytics to track phone number clicks is beneficial to you, as you can see how many times your phone number is clicked on in a certain time frame. Here's how to set up a clickable phone number event: Log into Google Tag Manager and create a new tag Label your tag Click tag configuration and select Google Analytics- Universal Analytics Select "Event" under Track Type Label your Event Tracking Parameters Add new trigger and label "phone number clicks" Select "click- just links" under trigger type Select firing on "some link clicks" Click URL starts with "tel:" Make sure to save and publish your new tag What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on May 11, 2020

Screenshot (1042).png Optimizing Website Images: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will show you how to optimize your website images! Images are essential to your content. Images help to explain your product or service visually, and strategically draw the attention of your visitors' eyes. It is important to optimize images for the search engine. When naming your image file, be sure to give it a plain and simple name. The name should accurately describe the image you are working with. Utilize the alternative attribute or ALT attribute of the image with a description that is informative to search engines, as well as the visually impaired. Put yourself in their shoes. What would you want to know about this image if you couldn’t see it? Reducing or compressing the file size of your images is also a great way to ensure that your website's page speed is up to par. Large file sizes can slow down your load time. Use these tips to ensure ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on May 8, 2020

Screenshot (1040).png Title Tags: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, you'll learn all about title tags! Title tags live in the head section of each page in your website and essentially tell Google what that page is about. Title tags show in two places. They are the blue clickable links in the search engine results page (SERP), as well as the browser tabs on your website.  It is important to include the most relevant keywords in your title tags so when the search engines crawl your website, they know what your website is about. Having these keywords will help your click through rate (CTR) as well, because users will know what information is on your page.  What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below. 60 Second Hacks ...

Posted in: 60 Second Hacks to Grow Your Business, Search Engine Optimization by Abby Hughes on May 7, 2020

Screenshot (1037).png Featured Snippet Optimization: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, you will learn all about featured snippets! A featured snippet is the premium content at the top of a search engine results page (SERP), that provides users with direct answers to their questions without having to click through to a link. Featured snippets are a way to prove authority to users which will make them more likely to click through to your site. If you are already ranked within the top 5 spots for the certain search term, you have a good chance of winning a featured snippet. Formatting content in a list form with rows and bullets and adding an H1 will help increase your chance of getting the featured snippet. What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with ...

Posted in: 60 Second Hacks to Grow Your Business, Search Engine Optimization by Abby Hughes on May 6, 2020

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