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Foremost Media, Inc. Website Design Wins Award of Distinction

Monday, July 31, 2017 For Immediate Release NEWS RELEASE Foremost Media, Inc. Website Design Wins Award of Distinction Entries are judged by the Academy of Interactive and Visual Arts to evaluate distinction in creative work Janesville, Wis. - Foremost Media, Inc., a Janesville website development company, won an Award of Distinction in the category of Self Promotion in the 23rd Annual Communicator Awards. With over 6,000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals. Foremost Media Art Director, Stephen Cardwell submitted www.foremostmedia.com as an entry in the category of Self Promotion. “We worked hard to create a website for ourselves that shows our clients and potential clients the many wonderful and cool things they can do with their own websites. Leading edge features and functionality along with a well branded and attractive design is what I believe set us ...

Posted in: News by Rose Stricker on August 9, 2017

Gated Content: Is Your Content Worthy of Capturing Leads?

Is Your Content "Gate" Worthy? Don’t know what Gated content is? You’re not alone. So, what is gated content? Gated content is information that is valuable enough to a visitor that they are willing to exchange their contact information to access the content. Consider the email address as the key, and the content as the treasure chest. The visitor just can't wait to see what’s inside. It sounds simple. The lead gains access to valuable content and you continue building the relationship by keeping the conversation going. Crowded Inboxes It’s really not that simple. In a time where inboxes are saturated with promotional emails, it's difficult for visitors to hand over their precious contact information. Because it’s so difficult to gain and maintain trust, you need to make sure of two things: 1. Your content demonstrates Econ 101 2. You follow-up with the Golden Rule Opportunity Cost There’s an exchange of information, for information. The user gives up something in order to ...

Posted in: Inbound Marketing by on August 2, 2017

The Benefits of Pay-Per-Click Marketing

The Benefits of Pay-Per-Click Marketing Pay-per-click (PPC) marketing is a type of paid online advertising that uses search engine ads to get your website more visitors. Also referred to as search marketing, PPC marketing works by allowing marketers to pay only when someone clicks on their ad. The ads appear alongside the results generated when people search for specific keywords online. If you're intrigued by the prospect of creating a PPC marketing campaign for your business, take a look at the biggest benefits of this online advertising technique. Your Ads Will Be Up and Running Quickly When you set up a PPC campaign, you can look forward to seeing your ads within just a few days or even hours. That's because the ads are simple to make, so you can start directing people to your website the same day you decide to put up PPC ads. You Can Target Your Competitors' Audience PPC marketing allows you a lot of ...

Posted in: Online Advertising by Jon Ballard on August 1, 2017

Grow Your Bottom Line With Conversion Rate Optimization

Spending resources on a website design is only half of the battle when it comes to the growing your business online. The real ROI from your site comes down to two things: Traffic: number of visitors on your site Actions: what people are doing once they get to your site Your business may have a great looking site. However, if you don’t have traffic or can’t convert visitors, it isn’t contributing to your bottom line. Website traffic and conversions really go hand in hand. The better you are at converting visitors, whether it’s making a purchase, requesting a quote, or signing up for a mailing list, the more traffic you can afford, and the more customers you can get. Traffic is a matter of search engine optimization (SEO). No one will end up on your site if they can’t find you. ...

Posted in: Conversion Rate Optimization, Inbound Marketing by Jon Ballard on July 27, 2017

Increase Sales on Your Website By Optimizing Your Internal Search

Increase Sales on Your Website By Optimizing Your Internal Search I find that it's easy for website owners to overlook a valuable avenue for optimization. Internal search functions are sometimes thrown on as part of a design and otherwise ignored unless there's a problem. However, looking at your website visitor logs and discovering what they're searching for can help you generate more sales. Audit Your Current Internal Search Experience Review top searches on your site and try them yourself. What comes up in the results? If you don't see anything or the results aren't relevant to the keywords, fix the problem. Otherwise, you lose website visitors due to frustration. If you see a lot of searches for a competitive brand consider a strategy to direct those searches to your alternative product. You may need to switch to a new internal search solution if your current one is unable to generate worthwhile results for your visitors. You need to make ...

Posted in: Inbound Marketing by Jon Ballard on July 24, 2017

Show Your Story, Gain Customers: How using video can hook more customers

When you think videos on the internet, you think cats. I can’t blame you, it’s what the creators of the internet intended. But what if I told you that video could also be used for marketing on your website? What if you used video to tell a story instead of sell facts and products? Commercials are one thing, hooking the customer and keeping them is another. Video represents a huge chunk of the internet, right around 74%. YouTube itself is the second largest search engine on the internet behind Google. 76% of marketers have said that video has had a direct impact on their business. But, there is a strategy to video and I’m going to break it down by telling you about three different styles of videos. Also, I’ll give some basic “dos and don’ts” when it comes to video on a web page from a marketing standpoint. The first thing to remember is ...

Posted in: General, Online Advertising by on July 20, 2017

What Featured Snippets Mean for Your Ranking: Good for the user, bad for traffic?

What is a featured snippet?Ironically enough, “What is a featured snippet?” is answered in a featured snippet. A featured snippet is an answer, or summary of an answer, to a user’s query that appears at the top of Google’s search engine results page (SERP). It is an outlined box with the answer and a link to the source site. With the answer to your query right there, why click through to the site? This is where it is helpful to the user, but might hurt the click through rate (CTR) of the site. Studies have shown that 38% of desktop users do not click on results in their SERPs because they found the answer to their query in a featured snippet. On mobile, this number is 57%. That is a significant amount of traffic that could be on your site. One of the hardest hit categories by the featured snippet is weather related ...

Posted in: General, Search Engine Optimization by on July 18, 2017

The Complete Beginner's Guide to Marketing Automation

So, you’ve been sending mass emails to the same email list for months now. This list is beginning to dwindle down because your recipients can’t hit “opt-out” fast enough since they’ve received multiple emails from you with irrelevant content. Now what? The goal is to have those receiving your emails engage with your brand and eventually purchase from you. However, it is difficult to know if the people on the other end of that email actually want to hear from you. Even if they do, how do you track the rest of their engagement? Did they visit your website after they received your email? What pages are they looking at? What content gets prospects engaged? I am sure these are questions many of you face. You want to increase conversions and lead generation, but no one has the time to create email after email for prospects who may not even be interested in what you ...

Posted in: Marketing Automation by on June 22, 2017

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