Change is never easy, and changing marketing automation systems has the perception of being exceptionally difficult. Still, SiriusDecisions reports that every year nearly 10% of B2B organizations that currently have a marketing automation platform plan to switch to a new vendor.
There can be a lot of reasons to switch. Whether it is to save money or because of an integration issue, sometimes the best answer is to cut your losses and change platforms. It is easy to find yourself caught up in the hype of marketing automation to a point where you are lured in to paying over $1,000 a month or more on a platform that doesn’t even fulfill your needs. But, that doesn’t mean you have to continue with that system.
Marketing automation has the power to provide a substantial ROI, which is why 79% of the best marketers have already been using marketing automaton for years. However, with hundreds of ...
Posted in: Inbound Marketing, Marketing Automation by Evan Facinger on February 20, 2017
As 2016 comes to a close, many companies are already planning their digital marketing strategy for 2017. Here are five essential elements to include in your digital marketing mix for the coming year.
Earlier this month, Yahoo suffered a security breach that affected more than one billion of its user accounts. A security breach of this size should serve as a reminder of just how critical it is to ensure that your website is secure in 2017. We provide our clients with server-level monitoring for maximum security.
As scammers become more adept at stealing sensitive information, phishing scams are also on the rise The Anthem medical data breach of 2015 was one of the largest data breaches in American history, and it caused by a phishing scam that targeted Anthem employees. Today’s scammers will go to great lengths to separate you from your money or access your customer data. In our blog post, Lessons Learned ...
Posted in: General, Inbound Marketing, Local SEO, Marketing Automation, Online Advertising, Search Engine Optimization by Jon Ballard on December 30, 2016
It’s pretty exciting once you’ve made the decision to invest in a new website or redesign your current one. But simply having a shiny new website isn’t enough to guarantee success. You still need to figure out how to get your existing customers and prospects to visit your new website.
So how do you make sure you’re getting the right traffic to your website?
Social Media Marketing
Social media marketing is more than simply creating a company Facebook page or Twitter account. It’s about communicating directly with your target demographic on their preferred social media platform in a way they are receptive to. Effective social media marketing helps you create better brand awareness and customer loyalty by providing clients and prospects with content that is relevant to them, establishing your company as an authority in your industry and an indispensable resource for your customers.
Email marketing is a great way to re-engage with your existing customers. Today’s ...
Posted in: Inbound Marketing, Marketing Automation, Online Advertising, Search Engine Optimization, Social Media by Nick Fitzgerald on November 28, 2016
If you want something done right, you’ve got to do it yourself.
French military leader, Napoleon Bonaparte is credited with that saying and, as history will attest, he probably should’ve left the Battle of Waterloo to someone other than himself.
Most do-it-yourselfers (DIYers) set out to learn a new skill or save themselves some money by doing it on their own instead of hiring a professional. It can seem like a good idea to set up and manage your own pay-per-click (PPC) campaigns to save time and money, but doing so is akin to someone with no chemistry background walking into a lab and combining chemicals they think might mix well.
As professional PPC marketers, here are some of the most common mistakes we see do-it-yourself PPC marketers make:
Setting Budgets or Bids Too High or Too Low
When determining which bids and budgets to set for their ad campaigns, many do-it-yourself PPC marketers feel like Chotchkie’s waitress ...
Posted in: Online Advertising by Sean Harris on October 28, 2016
Marketing automation platforms are powerful tools that create sophisticated automated workflows based on highly targeted list segmentation and behavior. As result, marketing automation has become an essential part of many successful marketing strategies.
Whether you are a seasoned marketing automation veteran looking for fresh ideas, or a beginner wondering where to start, the following workflow examples are designed to help you get the most out of your marketing automation platform.
1. New Lead Drip Campaigns
New Lead Drip campaigns typically start with gated content, such as a white paper, eBook or webinar, that visitors find valuable enough to provide their contact information in order to obtain. At this time, the lead is not quite ready to buy, but is interested enough to read the information. At this stage, the visitor is referred to as a Marketing Qualified Lead (MQL). New Lead Drip campaigns send MQLs a series of timed emails that are designed to ...
Posted in: Inbound Marketing, Marketing Automation by Evan Facinger on October 12, 2016
Many people assume that Google is the world’s largest search engine, (and they’d be right), and many people would also assume that the second largest search engine in the world is either Bing or Yahoo, except for this time, they’d be wrong.
With over a billion users, the world’s second largest search engine is actually, YouTube.
According to the 2015 Online Video Marketing Survey published by the Web Video Marketing Council , “96% of B2B organizations are engaged in video content marketing.”
As the folks at Search Engine Watch so aptly put it, “It’s no secret that YouTube is a traffic source with almost limitless potential. There’s only one problem: it’s a very crowded place.”
So how do today’s B2B manufacturers get viewers to find and watch their YouTube videos over the competition?
By making sure your company’s YouTube channel utilizes the following best practices, you can increase both the amount of traffic to your YouTube channel and the ...
Posted in: Search Engine Optimization, Social Media by Sean Harris on September 7, 2016
The doorbell rang unexpectedly. As I walked to answer the door, I mentally prepared myself for the confrontation that was to come.
Not a physical confrontation mind you, but one filled with the fake pleasantries of listening to another door-to-door sales spiel that usually follows an unexpected doorbell ring.
Now, I understand door-to-door salespeople are just trying to make a living, so I always listen politely and hear them out, then respectfully tell them that I’m not interested.
I opened the door.
“Hi I’m Joel with XYZ Cable Company. I’ve heard there have been issues with our competitor in this area, so I’m seeing if you are interested in switching providers.” he said as he handed me a pamphlet about their services.
“Thanks, but we are fine with our current provider.” I told him.
“But this is fiber optic, so it is better than what you have!” he said.
“That’s nice, but I’m not going to make a switch. ...
Posted in: Inbound Marketing, Marketing Automation by Evan Facinger on August 11, 2016
As the convenience and popularity of search engines continues to grow, your company’s website is the first impression prospective customers get of your organization. Making sure your company’s website features an appealing design and layout is important, but aren’t the only aspects you need to consider when designing your manufacturing website. After all, your website needs to be more than just appealing. Your website needs to convert.
Today’s manufacturers know that their website needs good content in order to convert, but most aren’t sure of the type of content they should include on their website, or how to write content that generates conversions. To write web content that converts, you must:
Define your call-to-action.
Clearly define the action you want your website visitors to take. Do you want users to fill out and submit a request a quote form, request samples, make a purchase directly from your website, etc.? After defining your conversion action, write content that ...
Posted in: General, Inbound Marketing, Web Development by Sean Harris on July 27, 2016