Let’s get one thing out of the way: AI is here to stay, and in the world of digital design, it’s already making waves. From streamlining repetitive design tasks to jumpstarting creative ideation, artificial intelligence is refashioning the way agencies like Foremost Media approach creative work.
But can AI replace your designer entirely?
Nope, and here’s why that’s a good thing.
What AI Does Well in the Design Process
At Foremost Media, we’ve embraced AI in our web design workflows – not to cut corners, but to create better outcomes and faster. Here’s where it shines:
- Boosting Efficiency With Repetitive Tasks
Design projects are full of routine work: resizing assets, tweaking layouts, formatting templates, and even renaming endless layers and files. AI handles these repetitive design tasks with incredible speed, freeing up our team to focus on higher-level strategy and creative thinking.
- Speeding Up Wireframes and Rapid Prototyping
AI helps us kick off ideas instantly, especially in the early stages of web design. We use it to generate basic wireframes, mockups, and layout directions, helping us move from idea to action much faster. No more staring at blank canvases or relying on generic lorem ipsum. AI now provides smarter placeholder content, visuals, and structural ideas, giving each project a more realistic starting point from day one.
- Enhancing (Not Creating) Visual Assets
While AI-generated images can be hit-or-miss (especially in niche industries like manufacturing), it’s incredibly useful for enhancing photos, ridding of unwanted elements, and upscaling visuals, which gives us more time to focus on better storytelling and brand alignment.
- Fueling Research & Creative Brainstorms
Need competitor intel, UX trends, or inspiration for visual direction? AI helps us dig into research, organize visual data, and explore new directions during the creative discovery phase.
Where AI Still Misses the Mark
AI is a powerful tool, but it’s still just a tool. And like any tool, it needs a skilled human to use it effectively. Here’s where AI still comes up short:
- Lack of Brand Context
AI doesn’t understand your company’s history, values, or audience the way our creative team does. Brand identity is about tone, emotion, and consistency and that level of nuance can’t be automated.
- Creative Decision-Making
AI can suggest options, but it can’t make strategic design choices. It doesn’t weigh lead generation goals against visual hierarchy, or user behavior against layout decisions. That’s where our experience makes the difference.
- Authenticity and Originality
AI mimics. Designers create. Your business deserves visuals and layouts that are one-of-a-kind, not just recycled content shaped by algorithms.
No Robots Were Harmed in the Making of Your Website
We promise a robot isn’t designing your homepage. Every layout, every color choice, and every button placement is still led by real and experienced humans who understand your goals, your audience, and your brand. AI helps us move faster and work smarter, but it never replaces the human creativity or strategy behind the work we do.
We’re excited about what AI brings to the table. But more importantly, we know when to lean on it and when to let our creative expertise lead the way.
If you’re thinking about redesigning your website or refreshing your brand, let’s chat. Our creative team blends strategy, storytelling, and smart tech to create designs that look great and perform even better.
Let’s Talk About Your Next Design Project