9 Reasons Why Good Web Design Is Important To Your Business

statistics-good-design

Good web design goes beyond mere aesthetics; it directly impacts user experience, credibility, conversions, and overall business success in the digital landscape. It’s an investment that pays off by enhancing customer engagement and driving traffic to your site.

The following statistics make it clear how important good design is. If your current site is falling short, a web redesign can tilt the odds in your favor and help you capture business.

Users form an opinion about your website in 50 milliseconds. According to Taylor & Francis Online, it takes users 50 milliseconds (0.05 seconds) to form an opinion about your website, good or bad. To put that into perspective, a blink of an eye occurs in about 100 milliseconds. In other words, blink twice, and you’ll miss it…an opportunity, that is, to wow your visitors. A well-designed website can immediately draw them in.
90% of information transmitted to the brain is visual. It’s just a basic fact that humans are hard-wired to respond to visual information more efficiently than to other forms. A changingminds.org study found that after three days, we retain 10-20% of written or spoken information but almost 65% of visual information. Furthermore, 90% of information transmitted to the brain is visual. Successful web design incorporates visual elements to improve engagement; this is especially important for sites with complex data. The infographic in this post is an excellent example!
94% of first impressions are design-related. It’s never too late to make a first impression…unless you’ve already got a website up that just isn’t cutting it for your visitors. A study by Stanford University found that 94% of first impressions are related to website design. That means even the best content in the world won’t matter if users are turned off by what they see when they click on your site. Keep in mind this applies to all pages; don’t assume visitors will enter through your homepage.
75% of users judge a website’s credibility based on a site’s overall aesthetics. Trustworthiness is one of the biggest factors in search engine algorithms. One of the best ways to attract traffic is through a professional-looking website that accurately reflects your business. Studies from both Stanford University and WebFX produced identical results: 75% of users judge a company’s credibility based on their website design. Another study by Blue Corona found that 48% of users believe website design is the single biggest factor in determining a business’s credibility.
38% of people will stop engaging with a website if the content/layout is unattractive. While looks aren’t everything, they’re something. According to a study by Adobe, nearly four out of ten users will stop engaging with your website if they find the layout unattractive. Don’t put all your eggs in the aesthetics basket, but you need at least a few in there!
If given 15 minutes to consume content, 66% of people would rather read something beautifully designed than something plain. According to WebFX, if given 15 minutes to consume content, 66% of people would rather read something beautifully designed versus something plain and simple. There’s a reason why rich people don’t drive beaters! When visual elements are used purposefully, they provide users with a point of interest to interact with and keep them engaged.
57% of all internet users won’t recommend a business with a poorly designed mobile website. More consumers use smartphones and tablets to search the web than laptops or desktop computers. This makes a mobile-responsive website more important than ever; if users can’t navigate your site on their devices, they’ll take their business to your mobile-friendly competitors. Furthermore, according to a study by MarginMedia, 57% of users won’t recommend a business with a poorly designed mobile website. That should convince you to make mobile-responsiveness a priority!
86% of buyers will pay more for a better customer experience. How important is fast, efficient, and personalized customer service? Extremely: A 2020 Forbes article found that 86% of consumers are willing to pay more for a better customer experience. This is why companies like DoorDash and Instacart have become so popular in recent years. People don’t want to battle traffic and long drive-through lines when they can have a Whopper delivered directly to their front door, even when doing so costs extra. Keep this in mind when designing your website and you’re bound to get the same results.
For every dollar invested in UX, there’s $100 in return — that’s an ROI of 9,900%. If you could get $100 back for every dollar you invest, you’d be rich beyond your wildest dreams. Believe it or not, this is the average rate of return when putting money into optimizing customer experiences (UX), according to a report from Forrester. The money may not go directly into your pocket, so hold off on buying that Lamborghini at the moment, but it helps with customer acquisition, satisfaction, and retention. Investing in UX as a long-term business strategy will pay off immensely down the road.

Are you looking to launch a new custom web design or app? Do you have a current site or app that is in need of a redesign? The designers at Foremost Media know what it takes to make a user’s digital experience interesting and profitable.