Adding different types of videos to your Online Marketing arsenal is a great way to convert sales and inform your audience about things that may otherwise take time out of your busy schedule. Here are a few of my favorite video types to add to your website, social media or other digital marketing platforms.
#1. MOVIE OR CINEMATIC TRAILER VIDEO
Consider a more graphic and cinematic video previewing your business and what you do. Get people excited about working with you. This approach is best for marketing to your existing clients rather than trying to explain your services to a new audience. These would work great for social media posts or even a background landing page on your website. Think of it as a movie trailer for your company. Check out our Home Page Video.
#2. FAQ or TUTORIAL VIDEO
I bet you get a lot of the same questions over and over again. Sometimes your website may even have a whole section dedicated to them. Why not beef those up too? Add some video tutorials or a simple talking head video answering the questions. Then when you get these questions again and again, you can point them to your website or even get organic traffic from YouTube channel searches. Everybody looks to YouTube first when they can’t figure out how to do something, don’t they? I know I do.
#3. TESTIMONIAL VIDEO
People are always questioning a sales team for marketing material when they tell them something will work. Testimonial videos are proof that what you are offering your audience works. Find some of your happiest customers and sit them down for a talking head video and let them tell your audience how awesome you are!
#4. PRODUCT OR SERVICE DEMO
If your product or service is more impressive in action why not show it. Sometimes reading or just telling someone how something works doesn’t get them motivated. Actually seeing it work could be just what you need to convert the sale. One of our clients has reported excellent results since switching their still product photos to video clips of their color change technology working in action.
#5. EXPLAINER VIDEO
Explainer videos are exactly what they sound like. They explain who your business is and what you do, or how you can solve a problem for the viewer. Explainer videos can be a crucial way of leading your audience through a certain process they need to complete. These videos are often but not always animated text and images which can be very simple or extremely complex depending on your needs and budget.
#6. ABOUT/YOUR STORY VIDEO
Does your website have an About page? Consider beefing it up with a video. People are much more likely to watch a video than read a bunch of text. Tell the story about how your business came to be and what you're all about. People like to feel like they know who they are buying from.
Those are some of my favorite types of videos a business can use to take their online marketing to the next level. I hope you found these helpful and maybe spark some inspiration on how you can add some videos to your marketing. Check out our YouTube channel or contact us today to see if Foremost Media can help you out with your ideas.