JANESVILLE, WI - Companies interested in advancing their products or services into Spanish-speaking markets can go to a local firm for help.
Foremost Media Inc., a full-service web design and web optimization company, is now offering translation services to assist large and small companies who want to gain exposure and increase their reach into Latin American markets.
"There are language and graphic constraints if you just try and do a 'straight' translation from one language to another," explains Jon Ballard, chief executive officer of Foremost.
With automated translation services offered by the major search engines, it's easy for businesses to lose control of their message. "Recently we discovered that an automated translation service had turned a client's safety seal cap manufacturing business into a whale hunting company," Ballard says. "Unless you speak the language, you really have no idea what you are presenting to a foreign audience."
Foremost can make sure your website makes 'graphic' sense as well as conveys the proper message in Spanish. "A Fortune 500 company just used our services with good results," Ballard says. It is a valuable service for increasing market share for companies who want to offer a particular product, but also for companies who have a particular engineering, manufacturing or technical skill."
In addition, Foremost can optimize a firm's second-language web site onto proper search engines so it gets top-of-mind awareness in South American and Mexican markets.
"We are looking at this as the first of what we know will be multi-lingual services to give our clients a business boost where ever they need it," Ballard said.
Foremost Media Inc is a privately held company concentrating on all aspects of application and internet development and marketing from website design and visibility optimization to social media marketing. In the next few months Foremost Media is looking forward to adding positions to its support and project development teams.