handshake between client and customer success specialist

How Customer Success Transforms Website Projects into Long-Term Wins

A new website launch may feel like crossing the finish line. But really, that launch is just a starting point. A great site isn’t a “set it and forget it” asset, and it won’t stay sharp on its own. It grows through care, updates, shifts in strategy, and ongoing attention. Customer Success carries that responsibility forward.

As part of a support agreement with Foremost Media, you have a dedicated Customer Success Specialist. That role entails more than answering support tickets or handling one-off fixes. Your Customer Success Specialist is there to make sure you get the most out of your agreement, and that your website continues to be a long-term driver of success for your business.

Our Role in Your Ongoing Website Success

Here’s what that looks like in practice:

  • Dedicated Point of Contact – You’ll work with one person who knows your account inside and out. They’ll handle requests, follow through on updates, and answer questions without making you bounce between departments.
  • Proactive Monitoring – Each month, we review your agreement usage, track what rolls over, and highlight where adjustments could save time or add value. This ensures you get the most from your plan.
  • Strategic Guidance – Updates can range from a quick content change to adjustments that improve site performance. Along the way, you’ll get input on how each change supports the broader direction of your business.
  • Problem-Solving Partner – Issues are bound to come up. When they do, we look further than the quick patch and ask how to prevent the same thing from slowing you down again.

Why a Support Agreement is More Than Just “Insurance”

Some businesses think of support agreements like a back-up plan, something to lean on when things break. But they are so much more than that. With Customer Success built into the agreement, it becomes less about emergencies and more about formulating an avenue for growth. Rather than waiting until something goes wrong, we can spend the time to make thoughtful enhancements that keep your site strong and competitive.

Because of this, flexibility becomes just as important. It often makes sense to choose an agreement with more hours than you expect to use. While extra time can cover the updates and fixes you already have in mind, it also ensures there’s a carried-over balance available for your Customer Success Specialist to use proactively on meaningful improvements.

Think of it as if your website is an always-on storefront. You wouldn't leave your physical store without fresh displays and regular upkeep, right? The same goes for your digital presence. Regular improvements, guided by a knowledgeable specialist, help your site deliver real value.

Numbers Don’t Lie: Increasing Organic Traffic Through a Support Agreement

In October 2023, Miller Nursery set out to increase leads and website traffic, with Tina, their Customer Success Specialist, leading the initiative. The Foremost Media marketing team conducted a comprehensive SEO audit and identified central opportunities for improvement.

Over the following months, Tina and the development team applied these strategies, optimizing technical performance, sharpening content, and refining service-area visibility. By September 2024, their efforts produced measurable results: a 186.21% increase in organic traffic and a stronger pipeline of qualified leads.

Turning Projects into Long-Term Wins

Going live with your website marked a great achievement, but it’s only the first chapter in the story of your digital presence. A Customer Success Specialist will become your partner in that journey. They will focus their time on making it smooth, strategic, and always moving forward.

So, as you look ahead, know that you don’t have to navigate the next phase alone. It’s our job to make sure your support agreement delivers consistent value and turns your website project into a long-term win.

If you’re interested in speaking with a Foremost Media representative about one of our support or marketing agreements and how they can help you, please contact us.