The ROI of a Great Website: How to Measure What Success Looks Like

So, you’ve launched your new website – congratulations! This could be your first one or just an updated version, but either way, it’s a huge milestone. Now you’ve got a digital presence that represents your business or organization.

When done right, a website serves as a growth engine for your business. The investment you put into design, content, and functionality should be working to bring you more visibility, more leads, and ultimately, more revenue. The question is, though, how do you know if your website is truly paying off?

Tracking the right metrics will give you a clear picture of your return on investment (ROI) and guide future improvements.

1. Leads and Conversions

One of the clearest signs of website success is an increase in leads. Start by tracking:

• Form submissions: Monitor how many inquiries come in weekly or monthly.
• Phone calls: Notice if your call volume has increased since launch.

Results may take some time for a brand-new site. But as it gains traction, you should see steady growth in both online form submissions and phone calls from new prospects.

2. Website Traffic

Traffic is another important indicator of success. Tools like Google Analytics are there to easily track:

• Visitor growth over time
• Which sources (search, social, referrals, ads) bring people to your site
• The effectiveness of your site redesign in attracting more visitors

If your site is new, look for upward trends after the first few months. It’s the consistency of growth that matters most.

3. Search Engine Rankings

Ranking in search engines determines how easily new audiences can find you. This can be more complicated to measure, but reviewing your analytics or working with an SEO specialist can help you answer questions like:

• What keywords does your site currently rank for?
• Are these terms aligned with your business goals?
• Where can you improve rankings for the most relevant terms?

You won’t rank at the top for everything. But, focusing on a few high-value keywords builds authority and helps your website bring in the right traffic.

4. Ease of Updates

A successful website delivers solid performance, but it's equally important that it’s manageable on the back end. Can your team easily:

• Update service information?
• Post news, events, or blogs?
• Keep content accurate and relevant?

An up-to-date website signals professionalism, helps with SEO, ensures visitors trust your information, and positions your brand as current and inviting.

Support and Training with Foremost Media

Foremost Media is where we prioritize setting our clients up for success, long after launch. We provide training to help you confidently manage your website and offer a Support Center full of tutorials and guides.

You can leave the updates to the experts, as our support team is knowledgeable and always ready to help. We can handle the occasional changes or set up a support agreement for ongoing and proactive improvements.

Bottom line: A great website plays a direct role in your business. Tracking leads, traffic, rankings, and ease of management will help you measure its true value and long-term impact.

Reach out to Foremost Media and let’s talk about how we can support your website's growth.