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apple mail security alert Apple’s Mail Privacy Protection is Coming: How to Prepare

In early June, Apple announced a variety of privacy protections that will be available for iOS 15 updates this fall. Among those protections is the Mail Privacy Protection (MPP) function that is causing email marketers to worry.  Mail Privacy Protection is an opt-in feature of iOS 15 that allows users to hide their IP address and privately load the content of any email they receive through the Apple Mail app.  Doesn’t seem so bad, does it? A little privacy never hurt an email marketer, right? Wrong, unfortunately. Email senders capture open data through an “open pixel” that is within the content of the email. If a user opens this content privately, marketers will be unable to determine when, or even if, it happened. Every email you send to Apple Mail will appear as “opened,” and location and open time will not be available.   But think about it, a 100% open rate! An email marketer’s wildest dream! Your ...

Posted in: Email Marketing, General, News by Colton Mosley on September 16, 2021

Specify Alternate Text Design Email Campaigns That Get Results: 10 Tips and Tricks

Every day we are deluged by emails attempting to get our attention. Cutting through the clutter and getting to the heart of what your customers desire without alienating them in the process is as much art as it is science. Email personalization, robust list management, and a little common sense strategy can make the difference between killer open and click-through rates or ongoing frustration. After years of testing, here’s what we’ve learned: 1. Use a sender your target recognizes If you want to grab attention, send emails from a name that the receiver recognizes. At Foremost Media, emails sent from key members of our leadership team get the best open rates, as almost all customers know the team and no one likes to risk ignoring a personal contact. No time for your CEO and top management to respond to emails? Using gender-neutral names like Pat or Sam in place of sales@ can help improve open rates. ...

Posted in: Conversion Rate Optimization, Email Marketing, General, Marketing Automation by Jon Ballard on June 16, 2018

Specify Alternate Text E-mail Marketing Goes "Social"

Marketing in a down economy takes forward thinking. Getting the most of your online marketing can be done by combining two known strategies, e-mail marketing and social media. When e-mailing to your current customer base, you should promote your social media channels. As your Facebook page attracts more fans and people "like" your page these networks will help drive new subscribers to your e-mail list via your web site. Encouraging customers to follow your tweets or watch your YouTube channel will give you the same return. We've outlined some easy guidelines to help bring your social media and email marketing efforts together. I. Let people know you're out there Your mass e-mail software should allow you to easily connect to your Facebook, Twitter and LinkedIn accounts. You can even download appropriate logos allowing your readers to click and find you quickly while sending an offer to join your network. In fact, you can put these links in your ...

Posted in: Email Marketing, Social Media by Online Marketing Team on October 5, 2010

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