How to Manage Negative Comments on Facebook
We get it at Foremost Media – you want your business on social media, but you are concerned about negative postings. Maybe you are thinking a Facebook page isn’t worth the trouble.
You may need to re-evaluate that line of thinking. A lot of millennials do their shopping and their sharing on Facebook where their family and friends are paying close attention, and you need to be there.
Comments can get pretty lively on Facebook – even on business pages – but you shouldn’t shy away from that. Debate, conversation and even some disagreements are good because it shows your business audience is engaged. There are ways to control the conversation on Facebook, even if it’s an unhappy customer posting. On the plus side, you have some control over comments on your Facebook versus people expressing their dissatisfaction on some other site that you have no control over. Remember, a slam against your business on a ...
Posted in: Reputation Management, Social Media by Jon Ballard on September 16, 2021
60 second Hacks to Grow Your Business: The Best Time to Post
In today's 60 second hack to grow your business, we will show you how to find the best time to post on Facebook!
To help increase the engagement on your Facebook post, it is beneficial to post at a time when a majority of your followers are online. To find out when that time is, you first need to go to your business page. Then, click "insights" at the top of your page. From there, click on "posts" in the left hand column. You will then be able to see trends of when your followers are usually online. Selecting this time to post will increase the chances of your followers actually seeing your post.
What are my next Steps?
If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below.
60 Second ...
Posted in: 60 Second Hacks to Grow Your Business, Social Media by Abby Hughes on April 14, 2020
60 Second Hacks to Grow Your Business: Scheduling Facebook Posts
In today's 60 second hack to grow your business, we will show you how to schedule Facebook posts in advance!
Scheduling a Facebook post in advance is a great trick if you have a bunch of content and you want to space it out over time, or you know you won’t have time later to post that deal when it goes live. It’s as simple as just a few clicks!
1. Create your post as you normally would
2. Right above the blue “Share Now” button you will see a “Share Now” dropdown and select “Schedule”
3. A window will pop up and you can either use the suggested date and time that Facebook recommends based on when your fans are most active or you can select a custom date of your choice
4. Click Schedule and then you will notice the big blue button has changed to “Schedule Post”. Click it and you are all set!
Something to consider:
The distribution schedule is ...
Posted in: 60 Second Hacks to Grow Your Business, Social Media by Abby Hughes on April 10, 2020
60 Second Hacks to Grow Your Business: Creating a Facebook Event
In today's 60 second hack to grow your business, we will show you how to create a Facebook event.
If you've ever hosted an event for a business, you know how important it is to properly market your event. Social media is a great way to spread the word of your event.
Facebook has an event feature tied in with business pages that makes marketing your event extremely easy. Once you navigate to your business page, click on events in the left hand column. Once you are in the events tab, click create event.
Once you have opened up a new event, you can start filling in the details of your event. Be sure to add in the name, description, date and time, location, and you can even choose if it is a recurring event or one time event. We suggest adding a photo or graphic for your event as well. Make sure the size is appropriate and if ...
Posted in: 60 Second Hacks to Grow Your Business, Social Media by Abby Hughes on April 7, 2020
60 Second Hacks to Grow Your Business: Increase Facebook Engagement
In today’s 60 second hack to grow your business, we are going to show you how to invite people to like your page that have interacted with your Facebook post.
If you have ever boosted a Facebook post, you probably received a lot of engagement from people who don't follow your page. These are potential customers who have shown an interest in what you are offering. So how do you capture these people so that you can continue to market to them? In today's 60 second hack to grow your business, we will show you how to invite them to like your page. It's a quick and easy process!
1. Click on the reactions on the post.
2. You'll see a list of everyone who has interacted with that post. If they haven't liked or been invited to your page yet, you will see an invite button next to their name. Just click the button to invite them to ...
Posted in: 60 Second Hacks to Grow Your Business, Social Media by Abby Hughes on April 2, 2020
60 Second Hacks to Grow Your Business: Grow Your LinkedIn Audience
In today's 60 second hack to grow your business, we are going to teach you how to grow your company LinkedIn page followers by inviting your personal connections to follow your company page.
Inviting people to follow your company page on LinkedIn is quite easy and often overlooked by companies. To invite your connections to follow your company page:
1. Log into LinkedIn and navigate to your company page.
2. On the left-hand side of the screen is an analytics box. Click on the link that says "invite connections to follow".
3. A pop-up screen will show you all of your connections that are not following your company page. Select up to 25 connections to invite by clicking the checkbox next to their pictures.
4. Scroll down and to the left after selecting your connections and click on the invite connections box.
A few other things to remember:
You must be a company page admin in order to invite connections to like your LinkedIn ...
Posted in: 60 Second Hacks to Grow Your Business, Social Media by Abby Hughes on March 30, 2020
The Importance of Local SEO & How to Grow a Social Media Following
Having an online presence for your business is extremely important. A study conducted by Market Force found that 81% of consumer’s purchasing decisions are influenced by social media posts. Being active on social media will keep your current followers engaged and will grab the attention of potential followers. Taking advantage of Google My Business, using social media tools, and posting relevant content will increase your followers and help to grow your business.
Google My Business
Google My Business (GMB) is a free service through Google that allows business owners to keep updated information on their business. It is essentially the Yellow Pages of Google. When a business is searched on Google, this is all of the information that shows up about the business. It displays the business name, hours, location, reviews, and photos. GMB is a good place for business owners to start optimizing their local SEO. It is important to fill out all of the ...
Posted in: General, Local SEO, Online Advertising, Search Engine Optimization, Social Media by Abby Hughes on October 22, 2019
What is remarketing and how does it work?
Have you ever been to the Home Depot website to look at a lawn mower and then realized that every ad you see on the internet is about Home Depot and their fine selection of lawn mowers? That’s not a coincidence, it’s remarketing.
Remarketing allows companies to follow you around the web with ads based on your behavior, in hopes that you will come back to their site and complete a purchase or request a quote.
Milwaukee Journal Website with Remarketed Home Depot Advertisement
Google and Bing both have robust remarketing programs, as does Facebook and LinkedIn. Remarketing is also commonly called “retargeting” depending on the platform but is basically the same thing. Each platform requires you to add a tracking code to your website, called a tag or a pixel, to identify what visitors are looking at. It also writes a cookie in their browser that allows you to serve up the ads as your past ...
Posted in: Local SEO, Online Advertising, Search Engine Optimization, Social Media by Jon Ballard on April 26, 2019
Using UTM Parameters to Capture Lead Source
UTM parameters are tags you add to a URL. Marketers use them to be able to track traffic from a wide range of sources such as Facebook, LinkedIn, Twitter, email, display ads, paid ads and more. These specific UTM tags are sent back to Google Analytics and can track stats such as users, sessions, time on site, number of pages, bounce rate, conversions/goals from those campaigns. These metrics help see the effectiveness of the campaigns and which campaigns are driving the most conversions and assisting in the most conversions.
The five UTM parameters that Google Analytics can register are:
Utm_source (google, facebook, linkedin, youtube, pinterest, etc)
Utm_medium (post, pin, cpc etc)
Utm_campaign (name of campaign or specific promotion)
Utm_term (used for text ads to tell you which keyword)
Utm_content (used to differentiate ads)
You might already be using UTM parameters to track your marketing campaigns in Google Analytics, but are you capturing that information when a lead comes into your database ...
Posted in: Conversion Rate Optimization, General, Online Advertising, Search Engine Optimization, Social Media by John Anderson on April 19, 2019
WHAT ARE UTM PARAMETERS? WHY ARE THEY IMPORTANT? AND HOW DO YOU IMPLEMENT THEM?
Have you ever run a campaign and wondered how effective it was at driving traffic to your website? You did append UTM tags to the links in the campaign, didn’t you? If not, Google Analytics reports will not contain the data you need to measure campaign performance.
That’s why UTM codes (also known as UTM tags or UTM parameters) are so important.
UTM Parameters: What Are They?
UTM parameters are attributes you append to hyperlinks (destination URLs) for marketing campaigns sending traffic to your website. When the link is clicked and the visitor arrives on your site, tags are sent back to your Google Analytics Account and appear in your Analytics metrics.
Here is a sample link we could use when this blog is shared in an email blast; the UTM parameters are appended to the URL): https://www.foremostmedia.com/?utm_source=act-on&utm_medium=email&utm_campaign=october2018newsletter&utm_content=linkclick
Why Use Them?
Failure to append UTM tags to hyperlinks will do more than simply hinder your ability to do effective ...
Posted in: Conversion Rate Optimization, General, Inbound Marketing, Online Advertising, Search Engine Optimization, Social Media by John Anderson on December 3, 2018
Top 5 Takeaways About Giveaways on Social Media
There’s a lot of information shared on social media. So, your message needs to stand out in a crowd to be successful. In a webinar hosted by SEMRush, social media experts highlighted key points to consider before, during, and after you launch a giveaway on social media.
1. Do it well.
A good giveaway involves more than just getting a “like” or a “follow”. A good giveaway actively involves your social media audience. Invite them to do something interactive such as take a selfie with your product or share a story. This is called user-generated content, and it is social gold.
2. Have realistic goals from the beginning.
Your first step is to determine what you want your giveaway to do for you. A good goal could be to attract like-minded followers who will convert to a purchase or another business goal. Another good goal might be to drive more traffic to your website. A not-so-good goal is to simply ...
Posted in: Social Media by Rose Stricker on November 26, 2018
Google Reviews - The Best Defense is A Good Offense
No matter how hard you try, sooner or later your business will face a negative online review. Former employees, competitors, or unreasonable customers all have instant access to leave unwarranted feedback about your business. It's time to get proactive about collecting positive online reviews in preparation for drowning out that occasional negative review.
So what is a business owner to do? Go on the offense and generate an avalanche of positive reviews. A good rule of thumb is that it takes about ten positive reviews to offset one negative review. I know this sounds like a lot of work for a B2B business that doesn't generate a lot of reviews organically. But if you follow the steps below, you should be able to get this done in an hour or less, and the return on investment is great!
1. Craft a letter to your personal contacts
Here is one that I used:
“Subject- Need Your Help or Big ...
Posted in: General, Local SEO, Reputation Management, Social Media by Jon Ballard on October 11, 2018
Drive The Right Traffic To Your Website: Poor Marketing Could Be Costing You
It’s pretty exciting once you’ve made the decision to invest in a new website or redesign your current one. But simply having a shiny new website isn’t enough to guarantee success. You still need to figure out how to get your existing customers and prospects to visit your new website.
So how do you make sure you’re getting the right traffic to your website?
Social Media Marketing
Social media marketing is more than simply creating a company Facebook page or Twitter account. It’s about communicating directly with your target demographic on their preferred social media platform in a way they are receptive to. Effective social media marketing helps you create better brand awareness and customer loyalty by providing clients and prospects with content that is relevant to them, establishing your company as an authority in your industry and an indispensable resource for your customers.
Email marketing is a great way to re-engage with your ...
Posted in: Inbound Marketing, Marketing Automation, Online Advertising, Search Engine Optimization, Social Media by Online Marketing Team on November 28, 2016
Best Ways to Optimize Your Company's YouTube Channel
Many people assume that Google is the world’s largest search engine, (and they’d be right), and many people would also assume that the second largest search engine in the world is either Bing or Yahoo, except for this time, they’d be wrong.
With over a billion users, the world’s second largest search engine is actually, YouTube.
According to the 2015 Online Video Marketing Survey published by the Web Video Marketing Council , “96% of B2B organizations are engaged in video content marketing.”
As the folks at Search Engine Watch so aptly put it, “It’s no secret that YouTube is a traffic source with almost limitless potential. There’s only one problem: it’s a very crowded place.”
So how do today’s B2B manufacturers get viewers to find and watch their YouTube videos over the competition?
By making sure your company’s YouTube channel utilizes the following best practices, you can increase both the amount of traffic to your YouTube channel and the ...
Posted in: Search Engine Optimization, Social Media by Online Marketing Team on September 7, 2016
LinkedIn Abandons Professional Organizations
I have nothing against individual freelancers in any profession, but the freelancer market is flooded with individuals who misrepresent their skill level and who are unresponsive. This is especially true in the digital marketing space. It seems that LinkedIn doesn't understand this, and prefers users to work with freelancers over professionals.
A week ago I received an invite for the ProFinder beta. According to the invite, this is the way it works:
"Through LinkedInProFinder, potential clients looking for marketers will request services they need. We'll send the relevant requests to you, and you can choose to respond with a lightweight proposal. Best of all, participation in the pilot is totally free."
Suffice it to say, I was excited. I like LinkedIn...a lot. I do a tremendous amount of B2B digital marketing and felt that this could help our team connect with more companies looking for help with their digital marketing and help our existing client's with their ...
Posted in: General, Social Media by Online Marketing Team on May 6, 2016
Social Media Does Not Help Your SEO
I hear a lot of sales people always telling business owners that social media helps their SEO. Does it? It CAN, but most of the time it won't. Let me explain.
SEO, or search engine optimization, has become very technical in recent years. There are hundreds of ranking factors that search engines use to determine where to rank your website, and social media qualities are not one of them. Google is the largest search engine, and the only one for the most part that ever communicates anything about its ranking signals. Three months ago at SMX Advanced, Gary Illyes from Google told us that social signals are not used at all as a ranking signal and that they would not be for the foreseeable future. In order to understand why this is, we must walk through 5 years of Google History and understand the technical aspects of social media and how it relates to SEO.
Posted in: Local SEO, Search Engine Optimization, Social Media by Online Marketing Team on September 1, 2015
7 Ways To Optimize Your Link Building And SEO With Twitter
We all know how important links are, especially for commercial websites. The problem is, sometimes we overlook the most obvious places to get them.
Twitter is an incredibly huge platform full of people who share in the same interests. Which means, it is an excellent opportunity for quality link building! Here are the top 7 ways to utilize Twitter for SEO to strengthen your backlink profile.
1) Take advantage of obvious connections.
Twitter makes it easy to find industry leaders and influencers in any market. The key is to observe these people and pay attention to the content they share. Tweet at them and begin to build a conversation. Over time, this turns into a connection and before you know it, a link back to your site! Acquiring links happens by making friends or making news. Utilize current relationships to build quick links and discover who your competitors are.
2) Draw them in with content.
Build a list of ...
Posted in: Search Engine Optimization, Social Media by Online Marketing Team on August 6, 2015
Facebook Announces New Bluetooth Beacon Program: Ideal For Local Businesses
Facebook just released the launch of their new Facebook Bluetooth Beacon Program.
In the beginning of 2015, Facebook introduced Place Tips. Local businesses use Place Tips for their brick and mortar locations to market to their visitors. Upon check-in or via activated location settings, visitors receive information from the business.
Restaurants use Place Tips as a great opportunity to display their current menu, signature drinks, reviews and more. Retailers are able to advertise specials, product locations and even business hours to customers as they enter their store. Facebook says local business' Facebook page traffic from Place Tips has been steadily growing from in-store visitors.
Rather than using WiFi, the new Beacon Program will utilize Bluetooth technology to signal the Facebook App on a visitor's phone. Businesses will receive their free beacon in the mail, turn it on and place it in a centralized location. As of right now, Facebook has only introduced this new feature to a ...
Posted in: Social Media by Online Marketing Team on June 10, 2015
[Infographic] Where to Look For Your Target Market
Today, most of us are aware of the growing role that Social Media plays in bringing brands and customers closer together. As the world becomes increasingly interconnected, online marketing is yet another contender in the battle for your customer's attention. Even if you have a Social Media strategy in place to try to reach your target market, it can still be especially difficult for B2B businesses to know where to start on Social Media. But as Mitch Joel, President of Mirum, wisely points out, "on the internet, you have to be where the customer is". So how can you know where your customers are? (After all, the internet is usually anything but straightforward). By taking a look at our handy new infographic, that's how!
Aptly named, "Where to Look for Your Target Market", it shows which age groups, genders, and industries use sites such as Facebook, Instagram, LinkedIn, Pinterest, and Twitter the most. According to ...
Posted in: General, Social Media by Online Marketing Team on February 16, 2015
The Biggest Mistake You're Making On Pinterest
As a business on Pinterest, it can be difficult to determine what is best to pin to your boards. It is important to not only pin content from your own website, but to also repin and interact with your followers. It is not hard to find interesting things to repin on Pinterest, but....are you pinning good content?
Too often pins are linking to misleading content. There is nothing worse for a Pinterest user than trying to find the recipe that is described in a pin and then being sent somewhere else after clicking on the link. Many pins will also describe interesting content in the description, but then link to a site that just tries to get user information.
Below is an example of a recipe pin that links to the home page of a blog. Pins that link to content like this are confusing and frustrating for users.
As a business on Pinterest, it is important ...
Posted in: Social Media by User on November 12, 2014
The First 5 Things Every Business Needs to do on Pinterest
5 Things Your Business Needs to do to get Started on Pinterst
Make sure the you take the following first steps when setting up your Pinterest business account to ensure you are getting the most benefit out of your account.
Set up a business account. Create your Pinterest account and make sure that you are registering as a business; this will provide you with more options to analyze the data and take advantage of the account. Create your business account here.
Add the "Pin It" button to your site. Adding a "Pin It" button to your site will encourage website visitors to pin your products or content to their boards and will help increase exposure.
Verify your site with Pinterest. Once you've set up your Pinterest business account you will have the option to "Verify" your website. This requires you to add a meta tag to your website in order to verify that you are the owner of ...
Posted in: Social Media by User on October 23, 2014
Are You Getting The Most From Your Pinterest Account?
Pinterest is quickly becoming more and more popular for businesses. If your business is on Pinterest make sure that you are getting the most out of your efforts. When users look at Pins on Pinterest they can click on the image and be taken to a link. Too many businesses are making the mistake of sending these users to a link with nothing more than that image (ex. goo.gl/aQlPq6).
If you are posting company photos to your Pinterest page, make sure that you are linking them to your website to get the most website traffic out of your social media efforts. Here’s how:
Log in to your Pinterest account.
Click on your profile name in the upper right-hand corner.
Click on your company/profile name in the top corner.
Select the board that you want to edit a pin for.
Hover over the pin that you want to edit. Click on the pencil that appears in the upper right-hand corner of ...
Posted in: Social Media by Online Marketing Team on May 5, 2014
Social Media And Search Engine Optimization
One of the newest factors in search engine optimization is social media account usage. Google tracks how many people have referenced your business in the various social media platforms. They use this activity to help them determine how popular you are on the Web. It would makes sense that they would start to use this data to determine where you rank in the search engines. Now, how is it that you actually get people to mention your site on social media? Well, there are a lot of ways, but most often we find that you need to know what NOT to do.
DO NOT ADVERTISE. This is the biggest mistake most companies make. Inundating your prospects with "Buy This" and "Like This" messages no longer works. Most consumers are desensitized to this already. For maximum effectiveness ...
Posted in: Search Engine Optimization, Social Media by Online Marketing Team on August 31, 2012
Facebook Unveiling "Deals" For Businesses
Facebook is in the beta testing stage of bringing what they call Facebook "Deals." It offers businesses the opportunity to rewards customers when they check in on Facebook, and this helps generate awareness, encourage in-store traffic and build customer loyalty. "Deals" connects businesses with people and helps them become an even larger part of their customers' conversations.
What does this mean for you and your business?
Deals gives you the power to acquire and retain customers, as well as market your business.
This is definitely something to get excited about in the near future for all local businesses! Keep an eye out for Foremost Media's Local Market Package INCLUDING Facebook "Deals!"
More Marketing Tips for Facebook:
B2B Marketing on Facebook
Proactively Manage Your Facebook Reviews
What are my next Steps?
SEO For Businesses Website Development Conversion Rate Optimization Marketing Automation Digital Success Stories
Posted in: Social Media by Online Marketing Team on December 9, 2010
E-mail Marketing Goes "Social"
Marketing in a down economy takes forward thinking. Getting the most of your online marketing can be done by combining two known strategies, e-mail marketing and social media.
When e-mailing to your current customer base, you should promote your social media channels. As your Facebook page attracts more fans and people "like" your page these networks will help drive new subscribers to your e-mail list via your web site. Encouraging customers to follow your tweets or watch your YouTube channel will give you the same return.
We've outlined some easy guidelines to help bring your social media and email marketing efforts together.
I. Let people know you're out there
Your mass e-mail software should allow you to easily connect to your Facebook, Twitter and LinkedIn accounts. You can even download appropriate logos allowing your readers to click and find you quickly while sending an offer to join your network. In fact, you can put these links in your ...
Posted in: Email Marketing, Social Media by Online Marketing Team on October 5, 2010