Visitor Identification
This isn't just about being able to see who is coming to your website, it's also about developing a deep understanding of how those users are interacting with your site.
By capturing behavioral information on each visit and integrating with your current CRM, email, social, Google Ads, and standard analytics, you can put together strategic and targeted campaigns with specific prospects or current accounts in mind.
You can even set real-time alerts for when a specific prospect visits a specific page.
Email
With visitor identification research in mind, it's now simple to run personalized email campaigns to segmented lists. From there, integrated analytics and metrics will help identify which emails are resonating with your target audience. Automated marketing allows you to choose from a wide range of text and HTML templates or build your own with a simple drag and drop editor – no coding knowledge required. And managing all of your campaigns is quick, easy and done in one spot.
Landing Pages
- An intuitive drag and drop interface for designing and deploying landing pages without any HTML coding necessary
- Input text, graphics, videos, call-to-action buttons and forms
- Landing pages are published in minutes without the need for any web team support
- The ability for personalization to help increase conversions by enabling personal greetings, pre-filled forms, and more
Social Media
- Save time by publishing your content on all of your social media platforms from one location.
- Analytics to help you better monitor and engage with current social community
- Use competitor insights to benchmark your web traffic, blogs, Facebook, and LinkedIn traffic, tweets, and YouTube views against your competition
Lead Scoring
- Score and prioritize your leads based on a prospect’s identity, web activity, and buying intent, allowing you to quickly assess their sales-readiness
- An integral part of modern lead management
- By clarifying what exactly constitutes a sales lead, companies increase their marketing and sales departments productivity and efficiency
- Focus on both explicit and implicit criteria to identify interest and intent
Workflows
- Plan, automate, monitor, and optimize the complex, multi-step, trigger-based lead nurturing campaigns
- Reduce human error and take the manual labor out of educating a lead from the information gathering to purchasing
- Allows sales reps to stay top-of-mind with prospects over a longer time period
- Provide the right information when the lead needs it with drip programs that are triggered by user interaction
- Develop onboarding campaigns that are completely hands-off and automated to allow for better retention
A/B Testing
- Experiment and test with any aspect of an email, landing page, or form to increase conversions
- Use actual data to measure the alternatives that deliver the best results
CRM Integration
- Salesforce
- Microsoft Dynamics
- NetSuite
- SugarCRM
- Infor
- Custom integrations Available