This isn’t email marketing from the early 2000s. It integrates email with your website and all of your other marketing efforts. Sure, you can still send email blasts as you expect. But with marketing automation, you’ll have the data available to identify and qualify leads based on their online actions.
This technology lets you determine what stage of the buying process your customers are in, and guide them to the next stage until they become a customer or sales qualified lead. You’ll know their entire history with your company and can track how and when they interact with you.
Even if you are only focused on generating leads for your distributors, you still need a marketing automation platform. By executing an automated distributor workflow can guarantee you stay top of mind with every distributor in your network. This will keep them thinking of your product first instead of a competitor.
Implementing a marketing automation solution will dramatically increase the effectiveness of your current marketing strategies already in place. Although features can vary from platform to platform, below are some of the ways you could put marketing automation to use for your manufacturing company.