Marketing Automation Software for Manufacturing Companies

Not only are distributors increasingly demanding more leads from manufacturers, but the manufacturers themselves are seeing an increase in end users coming to their website and researching, comparing, and making purchase decisions based on the available information. That's where having a marketing automation software comes in.

This isn’t email marketing from the early 2000s. It integrates email with your website and all of your other marketing efforts. Sure, you can still send email blasts as you expect. But with marketing automation, you’ll have the data available to identify and qualify leads based on their online actions. 

This technology lets you determine what stage of the buying process your customers are in, and guide them to the next stage until they become a customer or sales qualified lead. You’ll know their entire history with your company and can track how and when they interact with you.

Even if you are only focused on generating leads for your distributors, you still need a marketing automation platform. By executing an automated distributor workflow can guarantee you stay top of mind with every distributor in your network. This will keep them thinking of your product first instead of a competitor.

Implementing a marketing automation solution will dramatically increase the effectiveness of your current marketing strategies already in place. Although features can vary from platform to platform, below are some of the ways you could put marketing automation to use for your manufacturing company.

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Visitor Identification

This isn't just about being able to see who is coming to your website, it's also about developing a deep understanding of how those users are interacting with your site.
By capturing behavioral information on each visit and integrating with your current CRM, email, social, Google Ads, and standard analytics, you can put together strategic and targeted campaigns with specific prospects or current accounts in mind.
You can even set real-time alerts for when a specific prospect visits a specific page.

Email

With visitor identification research in mind, it's now simple to run personalized email campaigns to segmented lists. From there, integrated analytics and metrics will help identify which emails are resonating with your target audience.Automated marketing allows you to choose from a wide range of text and HTML templates or build your own with a simple drag and drop editor – no coding knowledge required. And managing all of your campaigns is quick, easy and done in one spot.

Landing Pages

  • An intuitive drag and drop interface for designing and deploying landing pages without any HTML coding necessary
  • Input text, graphics, videos, call-to-action buttons and forms
  • Landing pages are published in minutes without the need for any web team support
  • The ability for personalization to help increase conversions by enabling personal greetings, pre-filled forms, and more

Social Media

  • Save time by publishing your content on all of your social media platforms from one location.
  • Analytics to help you better monitor and engage with current social community
  • Use competitor insights to benchmark your web traffic, blogs, Facebook, and LinkedIn traffic, tweets, and YouTube views against your competition

Lead Scoring

  • Score and prioritize your leads based on a prospect’s identity, web activity, and buying intent, allowing you to quickly assess their sales-readiness
  • An integral part of modern lead management
  • By clarifying what exactly constitutes a sales lead, companies increase their marketing and sales departments productivity and efficiency
  • Focus on both explicit and implicit criteria to identify interest and intent

Workflows

  • Plan, automate, monitor, and optimize the complex, multi-step, trigger-based lead nurturing campaigns
  • Reduce human error and take the manual labor out of educating a lead from the information gathering to purchasing
  • Allows sales reps to stay top-of-mind with prospects over a longer time period
  • Provide the right information when the lead needs it with drip programs that are triggered by user interaction
  • Develop onboarding campaigns that are completely hands-off and automated to allow for better retention

A/B Testing

  • Experiment and test with any aspect of an email, landing page, or form to increase conversions
  • Use actual data to measure the alternatives that deliver the best results

CRM Integration

  • Salesforce
  • Microsoft Dynamics
  • NetSuite
  • SugarCRM
  • Infor
  • Custom integrations Available

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Workflows

  • Plan, automate, monitor and optimize complex, multi-step, trigger-based lead nurturing campaigns.
  • Reduce human error and take the manual labor out of educating a lead from the information gathering stage of the buying process all the way through purchasing.
  • Allow sales reps to stay top-of-mind with prospects over a longer period of time automatically.
  • Provide the right information when the lead needs it with drip programs that are triggered by user interaction.
  • Develop onboarding campaigns that are completely hands-off and automated to allow for better retention.
  • Easily stay top-of-mind with distributors seamlessly with automated workflows.

LeadHooks

  • A powerful application for conversion, consisting of pop-up tabs and includes built-in analytics.
  • Offers the flexibility to serve up and display different promotional offers and web assets across multiple pages to website visitors.
  • Display dynamic and personalized custom content based on target segment, geography and website behavior history.

Lead Scoring

  • An integral part of any modern lead management solution
  • Score and prioritize your leads based on a prospect's identity, web activity and buying intent, allowing you to quickly assess their sales readiness.
  • Clarify what exactly constitutes a high quality sales lead to increase the productivity and efficiency of marketing and sales departments.
  • Identify interest and intent by focusing on both explicit and implicit data.

CRM Integration Seamlessly integrates with

  • Salesforce
  • Microsoft Dynamics
  • NetSuite
  • SugarCRM
  • Zoho
  • Give your sales team valuable insights to help them close more deals.