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Posted in: 60 Second Hacks to Grow Your Business on April 13, 2020 by Jon Ballard

60 Second Hacks to Grow Your Business: PPC Budget Management

With many businesses scaling back or eliminating their PPC spend completely during this uncertain time, here is a 60 second hack to help manage your PPC budget without eliminating it.

  • Cut back on spending for keywords with low conversion rates
  • Dedicate more spend on keywords with lower CPC's. The number of businesses scaling back/eliminating PPC spend is driving down CPC in many cases - take advantage of this