In today's 60 second hack to grow your business, we will show you how to set up goals in Google Analytics!
Using Google Analytics to set up goals can help you better understand your visitor flow and what is driving traffic to your website. If your site is e-commerce based, than one obvious goal might be to get visitors to purchase products. If you're a business that offers services, goals are more about leads or form fills.
Each site and business is unique, but think for a minute about what your goals are on your site. When someone completes a goal on your site, we call that a conversion. What actions do you want people to take on your website? Most sites have multiple goals such as phone number clicks, form fills, purchases, downloads etc. All of these can be tracked with Analytics goals.
With goals configured on your site, you can start to track things like conversion rates and total numbers of conversion per month, etc. Goals can also be attributed to things like pay per click (PPC) spend, so you can see how much you spent in paid advertising and how many conversions you received for the investment.
Today we are going to show you how to set up a simple goal of form fill. Google has a variety or resources and tutorials to show you how to set up advanced goals, or ask the team at Foremost Media how to get started!