Duplicate Manufacturer Product Descriptions: Google’s Take
For manufacturing websites with a plethora of products, it may seem daunting to write separate descriptions for each and every product type, size, material, etc.
However, with Google’s private nature regarding penalties for duplicate content, many businesses with huge inventories were not sure if unique descriptions were necessary. After all, Google has mentioned in the past that they penalize users for duplicate content.
So, what’s the answer?
Luckily, John Mueller, Senior Webmaster Trends Analyst at Google, gave some insight into Google’s algorithm that judges duplicate content in a recent SEO Office Hours chat. Let’s get into his comments and what it means for your manufacturing site.
Duplicate Content Does Not Apply to Individual Products
Mueller’s comments detailed that there in fact is no algorithmic penalty doled out for duplicate content under these circumstances. Here are Mueller’s full comments:
“So there are two aspects here when it comes to duplicate content.
“First of all, you don’t get a penalty for duplicate content.
Posted in: General, Manufacturing Marketing, News, Search Engine Optimization by Colton Mosley on October 12, 2021
Apple’s Mail Privacy Protection is Coming: How to Prepare
In early June, Apple announced a variety of privacy protections that will be available for iOS 15 updates this fall. Among those protections is the Mail Privacy Protection (MPP) function that is causing email marketers to worry.
Mail Privacy Protection is an opt-in feature of iOS 15 that allows users to hide their IP address and privately load the content of any email they receive through the Apple Mail app.
Doesn’t seem so bad, does it? A little privacy never hurt an email marketer, right?
Wrong, unfortunately. Email senders capture open data through an “open pixel” that is within the content of the email. If a user opens this content privately, marketers will be unable to determine when, or even if, it happened. Every email you send to Apple Mail will appear as “opened,” and location and open time will not be available.
But think about it, a 100% open rate! An email marketer’s wildest dream! Your ...
Posted in: Email Marketing, General, News by Colton Mosley on September 16, 2021
Foremost Media Offers Free Hosting Services to Local Small Businesses and Nonprofits
Friday, March 20th, 2020
For Immediate Release
Effective immediately, Foremost Media, Inc. is offering free migration and hosting services for 3 months to small businesses and nonprofits located in Rock County that have been impacted by COVID-19.
Janesville, WI - As Rock County continues to work together during the COVID-19 pandemic, Foremost Media, a Janesville website development and online marketing agency, is committed to doing its part. Foremost Media is offering free migration and website hosting services for 3 months to consumer reliant small businesses and nonprofits.
Jon Ballard, Foremost Media’s CEO, stated: “While we know it isn’t a huge cost, it will be one less bill the local businesses will need to worry about during this crisis”.
Rock County businesses are already beginning to see the impact of the COVID-19 crisis, and there is not an end in sight. The free hosting option will include but is not limited to, restaurants, bars, gyms, libraries, performance centers, religious organizations, and ...
Posted in: News, Website Hosting by Abby Hughes on March 20, 2020
What is the California Consumer Privacy Act?
The buzz about the California Consumer Privacy Act (CCPA) is on the rise, and businesses must be informed about the new law and what they need to do to prepare for it. Is it news to you? Don’t worry, you aren’t alone. It was widely believed this bill wouldn’t end up passing, but here we are. The law will go into effect on January 1, 2020. It can affect your business, even if it is not located in California.
Keep in mind that this information is for discussion purposes only. The team at Foremost Media, Inc. are not qualified to provide legal advice of any kind. They are not an authority on the interpretation of the CCPA or any other rule or regulation. To understand how the CCPA or any other law impacts your business, you should seek independent advice or qualified legal counsel.
With the disclaimer out of the way, let’s dive into the details.
What is the California ...
Posted in: News by Abby Hughes on December 2, 2019
Second Annual DNN Awards Announced
(Janesville, Wis) Foremost Media has announced the second annual DNN Awards, a website design competition. DNN Awards was created for the DNN community to showcase the best websites each year that are powered by the DNN Platform. We aim to recognize their excellence in user experience and their innovation in applying DNN features and capabilities. This competition offers entrants a fantastic opportunity to showcase their talents among their peers and receive feedback from industry experts.
There is no fee or limit to how many sites can enter. This competition is open to all organizations and individuals involved in designing and developing DNN desktop and mobile websites. One winner will be chosen from each category, B2B, B2C, eCommerce, Gov/Non-profit, Self-Promotion, and Service Industry.
This year, DNN Awards is changing from a Facebook contest to an official juried awards competition. The competition will feature an expert panel of judges who have extensive experience in designing and/or developing DNN ...
Posted in: News by Seth Clayton on November 13, 2019
Return of Marketing Leader Brings Huge Upside
Mama, I’m comin’ home! (Sorry for the Ozzy Osbourne reference, we couldn’t help ourselves). Director of Sales and Marketing, Evan Facinger, has returned to Foremost Media at a time when the future couldn’t be brighter.
Facinger was a key piece of the Foremost Media team for over four years before founding his own consulting firm. However, the exciting direction of the business and the chance to work with an expanded team was an alluring sell.
Facinger, a forward-thinking marketing leader and speaker, brings over 10 years of industry experience. His return to the team is a huge value-add for clients looking to beef up their digital marketing strategies, including industry leading Amazon marketing services.
“It’s rare to find such a talented group of marketers, developers and project managers under one roof. I am looking forward to working with everybody again,” said Facinger.
Evan Facinger will be speaking at PubCon Pro Las Vegas 2019, October 8-10. If you plan ...
Posted in: News by Foremost Marketing on September 30, 2019
Foremost Media Accepting College Scholarship Applications
Annual award supports U.S. students pursuing a degree in Marketing or Web Development
Janesville, Wis – Foremost Media, Inc., a website design and development company in Janesville, WI, is accepting applications for the Annual Foremost Media Scholarship Award. This new $500 scholarship will be awarded each year to one student pursuing or intending to pursue an undergraduate degree in Marketing or Web Development. High school seniors and current college students are invited to apply online now through May 1st, 2019 at www.foremostmedia.com/scholarship.
The Foremost Media Scholarship is open to high school seniors intending to attend classes at an accredited university, technical or trade school and to students already attending an accredited university, tech or trade school. Students must be pursuing a degree in Marketing or Web Development and must be a U.S. citizen. The scholarship will be awarded Aug 1, 2019.
Like many small businesses, Foremost Media is constantly looking for well-trained employees to fill job openings. ...
Posted in: News by Rose Stricker on April 2, 2019
Speech will help local organizations generate business using the internet
(Janesville, Wis) Jon Ballard, owner of Foremost Media, Inc., will speak during the Milton Area Chamber of Commerce General Membership Meeting at Frederick’s Supper Club at 188 Merchant Row in Milton, WI on Wednesday, September 19th at 5:30-7:30pm. Ballard’s presentation will feature “Ten Tips Your Local Business Can Do Today to Generate More Business Using the Web”.
The goal of Ballard’s speech is to give local businesses actionable tips to help grow their business using Local Search Marketing. Local search marketing can benefit any business with a physical location that meets face to face with its customers at that location. The principles apply equally well to stand-alone businesses and to chain locations. Local search marketing is a service provided by Ballard’s company located in Janesville.
“At Foremost Media, we see first hand how the use of local search marketing increases the website traffic for our clients,” says Ballard. “I’ll be talking about strategies that are simple ...
Posted in: News by Rose Stricker on August 9, 2018
Foremost Media, Inc. Wins 2018 Muse Creative Awards
Foremost Media, Inc.
207 N. Academy Street, #200
Janesville, WI 53548
Jon Ballard, President
Monday, April 30, 2018
FOR IMMEDIATE RELEASE
Foremost Media, Inc. Wins 2018 Muse Creative Awards
(Janesville, Wis) Out of more than 2,000 submissions from 40 countries, Foremost Media, Inc. has won a Rose Gold recognition in the 2018 Muse Creative Awards competition. The winning work was created for Stateline YMCA of Beloit.
“It is such an honor for us here at Foremost Media to have won an award from such a prestigious international awards competition. At Foremost Media we are lucky and blessed to work with a team of professionals that love what they do, creating the best digital experience we can for each of our clients”, said Stephen Cardwell, Art Director, “that is why we take great pride in accepting this award recognizing the tremendous accomplishment by our team in creating the Stateline YMCA website experience.”
The Muse Creative Awards is an international competition for creative ...
Posted in: News by Rose Stricker on April 30, 2018
Foremost Media Hosts Technology Trends in Downtown Janesville Event
Foremost Media to Host Technology Trends in Downtown Janesville Event Three local CEOs present emerging trends and ideas to benefit southern Wisconsin industry Janesville, Wis. – Foremost Media, Inc., a Janesville website development company, is hosting an event titled “Technology Trends in Downtown Janesville” along with SHINE Medical Technologies, N1 Critical Technologies, and the City of Janesville. The event, part of Wisconsin Startup Week, is scheduled for Wednesday, November 8, 2017 from 1:00pm - 3:00pm CST at the Foremost Media office at 207 N. Academy Street, Suite 200, Janesville, Wisconsin. The event is free and open to the public.Participants will join Gale Price, Economic Development Director at the City of Janesville, to hear about technology trends in Downtown Janesville. Presentations will be made by CEOs of local tech companies, Foremost Media, Shine Medical Technologies and N1 Critical Technologies.Foremost Media's CEO, Jon Ballard is one of the presenters. “This is an exciting time to ...
Posted in: News by Rose Stricker on October 27, 2017
Foremost Media, Inc. Website Design Wins Award of Distinction
Monday, July 31, 2017
For Immediate Release
Foremost Media, Inc. Website Design Wins Award of Distinction
Entries are judged by the Academy of Interactive and Visual Arts to evaluate distinction in creative work
Janesville, Wis. - Foremost Media, Inc., a Janesville website development company, won an Award of Distinction in the category of Self Promotion in the 23rd Annual Communicator Awards. With over 6,000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.
Foremost Media Art Director, Stephen Cardwell submitted www.foremostmedia.com as an entry in the category of Self Promotion. “We worked hard to create a website for ourselves that shows our clients and potential clients the many wonderful and cool things they can do with their own websites. Leading edge features and functionality along with a well branded and attractive design is what I believe set us ...
Posted in: News by Rose Stricker on August 9, 2017
Ransomware Attack – Windows Patch
As you may already be aware, on May 12, 2017 a new strain of the Ransom.CryptXXX (WannaCry) began spreading widely impacting a large number of organizations around the world and particularly in Europe.
Rest assured that the Foremost Media team works endlessly to perform regular maintenance and updates- including regular windows updates that help prevent our systems from being infected and this attack has NOT effected the Foremost Media hosting network.
Due to the severity of the exploit, an update we highly recommend that you review your systems especially if your running software on your PC's is past it's life-cycle (like Windows XP.) If you are unsure if you are patched we strongly recommend you contact your IT support team. You can also verify that you have received the update here https://technet.microsoft.com/en-us/library/security/ms17-010.aspx. If you have yet to install the Microsoft fix—MS17-010— you should do so immediately.
In addition to the patch mentioned above please be extremely suspicious ...
Posted in: News by Tony Reynolds on May 15, 2017
Foremost Media Online Marketing Specialist Wins First Ever UW-Whitewater Award
Janesville, Wis. – The University of Wisconsin - Whitewater Communication Department held an award ceremony on Sunday, April 23, 2017 to recognize Award of Excellence recipients. The department awarded its first ever “Excellence Award for Non-Traditional Students” to Rose Stricker, UW-Whitewater senior and online marketing specialist at Foremost Media, Inc. in Janesville.
The “Excellence Award for Non-Traditional Students” was created by the UW-W Communication Department to recognize scholastic achievement of students who return to college after an extended absence. UW-Whitewater faculty nominated students for the award and Dr. Kathy Brady, Communication Department chair, made the final selection along with Jim Disrude, Communication Department Director of Advising.
Brady explained to the audience on Sunday that non-traditional students are valuable assets for UW-W teachers. Stricker attended Brady’s course in Persuasion. “Rose brought a wealth of knowledge and experience from her employment to the classroom,” Brady said.
Jon Ballard, Foremost Media President, values the work ethic of employees like Stricker ...
Posted in: News by Online Marketing Team on April 24, 2017
Foremost Media Launches New Website
Foremost Media Launches New Website
Updated online presence showcases customizable website features and functionality
Janesville, Wis. – Foremost Media, Inc., a Janesville website development company, launched its redesigned website this week. The updated version of www.foremostmedia.com reflects new company logo and branding colors, and it serves as a professional showpiece to demonstrate website features to current and prospective clients.
In addition to new graphics and logo, the just-launched website has an updated client portfolio that features several industry categories of current projects completed by Foremost Media. There are over 70 projects on display that serve as starting places for new clients to glean ideas for new development or redesign projects.
The new website’s improved navigation is based on recommendations from the Foremost Media Online Marketing department. Team members gathered user habits from Google Analytics and determined the layout of the navigation links based on the order that users look for content. Art Director, Stephen ...
Posted in: News by Online Marketing Team on July 12, 2016
Foremost Media Launches New Website for BCI Burke
New website features product catalog display module for distributors
Janesville, Wis - Foremost Media, Inc., a Janesville website development company, has launched a new website for playground equipment manufacturer, BCI Burke. The new website (https://www.bciburke.com/) features a product catalog module for distributors that displays real-time updates and an interactive product picker helps customers visualize completed play structures.
Each product on the website includes a photo of the component placed in actual parks and school yards or a digital rendition of the product. Product pages for complete playground structures have an interactive feature that allows visitors to choose from different components and colors and instantly view those options in place. Being able to swap out individual pieces and color schemes helps streamline the customized design process for both the customer and the manufacturer.
Jon Ballard, President of Foremost Media, explains how the product catalog module benefits companies like BCI Burke. "BCI Burke sells through a network ...
Posted in: News by Aaron Jach on June 3, 2016
Foremost Media Places In Top International Award – 2016 Summit Creative Award
Janesville, Wis - Out of more than 5,000 submissions from 21 countries, Foremost Media is named a Silver winner in the 2016 Summit Creative Award® competition for its creative website design for WEA Trust (https://www.weatrust.com/).
The Summit Creative Award (SCA) recognizes and celebrates the creative achievements of small and medium-sized advertising agencies worldwide with annual billings under $30 million. Entries in 20 major categories are judged against a stringent set of standards. During its blind judging, (entering company names withheld), the Board of Judges search for and identify innovative and creative concepts, strong executions and user experience, and the ability to communicate and persuade. Winners were selected in a wide-range of categories from print and broadcast, to online advertising and social media.
"WEA Trust was a fun project to work on,” says Foremost Media’s Lead Graphic Designer, Adam Zellmer. “We got the opportunity to use some new and modern design techniques. The feature landing video and ...
Posted in: News by Rose Stricker on June 2, 2016
Foremost Media Launches JobsInRockCounty.com
March 14, 2016 (Janesville, WI) - Foremost Media, Inc., recently launched JobsInRockCounty.com. The website will serve as Rock County's one-stop job information portal for area employers seeking a more comprehensive online resource to strengthen their talent recruitment and retention efforts.
Jobs in Rock County features a fresh, modern look designed to meet the needs of Human Resources (HR) professionals, third party recruiters, and prospective job seekers.
The website includes:
An easy-to-use job posting interface
Online job board
Options for Social Media sharing
Fully customizable, automated applicant communication
Pre-qualified candidate sharing mechanisms
Inspire Rock County integration
Community and workforce information
JobsInRockCounty.com is a free talent recruitment and matchmaking tool for employers in Rock County and the Stateline area. Foremost Media developed this custom job portal for Rock County 5.0, a public/private economic development initiative that is advancing ...
Posted in: News by Jon Ballard on March 14, 2016
Foremost Media, Inc. Wins Silver Addy Awards For Two Website Designs
Janesville website development company earns accolades in first tier of national advertising competition.
February 29, 2016 - Janesville, Wis - Foremost Media, Inc., a website development company in Janesville, Wisconsin, won two Silver Awards in the 2016 American Advertising Awards (ADDYs) competition which was held Saturday, February 27 in Madison. Foremost Media won in the categories of Online/Interactive Websites-Consumer and Website-Microsites.
The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising. The Madison competition represents regional market talent in the first of a 3-tier national competition.
Stephen Cardwell, Art Director at Foremost Media, Inc. says, "The ADDYs are particularly special to us because we are competing against local talent, and we’re being acknowledged by our peers as one of the best in our industry.” On the entries, Cardwell remarks, "The Academy of Cosmetology (http://www.cosmetologycareer.net/) one of our winners, is an attractive, edgy, user friendly experience. Our other winner, the ...
Posted in: News by Rose Stricker on March 1, 2016
Foremost Media, Inc. Places in Top International Award – 2015 Summit Creative Award
June 3, 2015 Janesville, WI – Out of more than 5,000 submissions from 24 countries, Foremost Media, Inc. is a Bronze winner in the B2B Product Website Category for MEC Inc. and Silver winner in the Travel/Tourism/Nature Website Category for its creative work for Rock County Tourism Council in the 2015 Summit Creative Award® competition.
“I couldn’t be more proud of the Foremost Media Team. Two awards from an international design contest for two of our clients based here in Wisconsin is incredible. Each year we continue to do new and amazing work. Congratulations everyone!” said Stephen Cardwell, Art Director of Foremost Media, Inc.
The Summit Creative Award (SCA) recognizes and celebrates the creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 21st year, the SCA has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor.
Posted in: News by Jon Ballard on June 4, 2015
Foremost Media, Inc. Takes Home Silver Addy Award In The Category Of Websites Consumer Services
Foremost Media, Inc. takes home Silver Addy Award in the category of Websites Consumer Services - 2015 American Advertising Awards
February 20, 2015 Madison, WI - Foremost Media, Inc. is a Silver Award winner in the 2015 American Advertising Awards (ADDYs) competition for their work with the Tallman Tours Website, Rock County Historical Society.
"It is always great when a client loves the website we have created for them, but there is another level of pride when a company is recognized by their peers for excellent work and creativity,” said Stephen Cardwell, Art Director, Foremost Media, Inc.
The 2015 American Advertising Awards competition evolved through a need to recognize and celebrate originality, innovation and those who are industry leaders pushing the bounds of creative excellence in all forms of advertising.
The American Advertising Federation-Madison is dedicated to the development of the advertising, marketing and communications community in the greater Madison area. Its members represent a wide range ...
Posted in: News by Jon Ballard on February 27, 2015
B2B Tips For Twitter
In order to have a legitimate online presence, you need to have a social media strategy in place. One of the most popular social platforms is Twitter. They are reported to have over 115 million users every month! How can you make sure your business is getting the most out of this monster social network?
For starters, schedule out Tweets, and do not be afraid to share control of the account. Assign a few employees to regularly post on Twitter. This gives your followers various perspectives, as well as guarantees your account to remain fresh and active.
Search for business phrases industry specific to you and join in on conversations. This is a great way to grow your brand and potentially join in on industry events as well. The more recognized your name, the more you are seen as an authority in your field.
Twitter is also a great place to learn about your customers. Look for ...
Posted in: News by Aaron Jach on May 2, 2014
Foremost Media Now Offering Translation Services
JANESVILLE, WI - Companies interested in advancing their products or services into Spanish-speaking markets can go to a local firm for help.
Foremost Media Inc., a full-service web design and web optimization company, is now offering translation services to assist large and small companies who want to gain exposure and increase their reach into Latin American markets.
"There are language and graphic constraints if you just try and do a 'straight' translation from one language to another," explains Jon Ballard, chief executive officer of Foremost.
With automated translation services offered by the major search engines, it's easy for businesses to lose control of their message. "Recently we discovered that an automated translation service had turned a client's safety seal cap manufacturing business into a whale hunting company," Ballard says. "Unless you speak the language, you really have no idea what you are presenting to a foreign audience."
Foremost can make sure your website makes 'graphic' sense as well ...
Posted in: News by Tina Lenz-Mandt on March 7, 2013
Usa Datacenter Incident Report
Start time: February 22, 2013, 8:50 AM CST (GMT-6:00)
Conclusion: February 22, 2013, 10:05 AM CST (GMT-6:00)
Duration: ~75 minutes
Type: Regional, affecting multiple datacenters throughout the Midwest USA
This information has been provided by the regional service provider serving the affected datacenters.
Multiple regional datacenters throughout the Midwest US were temporarily unavailable, either partially or completely, to each other and to the internet. This included one of the Foremost Media datacenters in Nebraska. Internal servers and other hardware were not affected and neither data nor security were ever at risk.
A regional Core switch servicing the Midwest United States experienced a hardware failure. Due to the nature of the failure (concurrent supervisor card failure) the redundant hardware member did not immediately failover as designed.
The failed hardware was physically removed from the system and the redundant Core switch was rebooted, immediately restoring all connectivity. Spare hardware will be installed to return the Core switches to ...
Posted in: News by Jon Ballard on February 23, 2013
PlayStar Launches New Website
PlayStar Launches New Website
PlayStar, a leader in outdoor recreational products has announced the release of a newly designed website www.playstarinc.biz. The new .biz will allow consumers the opportunity to buy directly from PlayStar Inc. when a local retail outlet is not conveniently located. All three of PlayStar's products are available on the new website, which features residential play sets for kids, boat docks, and backyard storage buildings. PlayStar is the only manufacturer that allows you to choose a playsets that best fits your lifestyle, Build It Yourself, Ready to Assemble, and Factory Built. Over 40 different wooden swing sets are available along with a complete line of popular swingset components from swings and slides to climbers, rides, play set accessories, brackets and tarps. PlayStar's dock offering include the Original Floating Dock as well as the revolutionary Premium Dock System which weighs less than 170 lbs ...
Posted in: News by Online Marketing Team on June 15, 2009
Glimmers Of Hope In Janesville By Bob Bach
The Janesville area has the highest unemployment rate in Wisconsin; 13.5 percent. That's nearly triple what it was a year ago. The figure has been fueled by General Motors' decision to close its auto plant there. Some people appear to be leaving town as jobs evaporate, according to U-Haul Incorporated. Its records show that nearly 25 percent more people left Janesville than moved there during the first three months of 2009.
WUWM'S Bob Bach asked a few local businesses what they're noticing, and their observations about residents are not as glum.
Josh Rofburg is manager of South Side True Value Hardware in Janesville. The store isn't far from the sprawling GM plant, the longtime industrial goliath that now sits shuttered and silent. Rofburg says more than half his customers worked at the factory, or one of the satellite industries whose fortunes were linked to GM's. Rofburg says oftentimes former autoworkers rub elbows at his store, and ...
Posted in: News by Online Marketing Team on May 8, 2009