You Received a Letter for an ADA Website Compliance Violation: What to do Next
Apex Trial Law continues to disseminate letters to website owners based on ADA compliance violations. Many small businesses without large budgets may be in violation of these accessibility requirements without even knowing it.
If you received a letter from Apex Trial Law or another law firm concerning ADA website compliance, it can be concerning and confusing. However, these lawsuits are getting more and more common. In 2017, 816 ADA Title III lawsuits were filed, but that number jumped to 2,200 cases in just the next year. These lawsuits are only continuing to grow, so don’t feel ashamed if you receive a demand letter — you just need to know how to fix the problem.
First of all, don’t panic. We’ll point out some of the factors that could have caused the delivery of the letter and direct you to a quality resource to optimize your site for ADA compliance with legal assurance.
ADA Compliance Factors
Just like wheelchair ...
Posted in: General, Reputation Management, Web Development by Colton Mosley on October 20, 2021
How to Manage Negative Comments on Facebook
We get it at Foremost Media – you want your business on social media, but you are concerned about negative postings. Maybe you are thinking a Facebook page isn’t worth the trouble.
You may need to re-evaluate that line of thinking. A lot of millennials do their shopping and their sharing on Facebook where their family and friends are paying close attention, and you need to be there.
Comments can get pretty lively on Facebook – even on business pages – but you shouldn’t shy away from that. Debate, conversation and even some disagreements are good because it shows your business audience is engaged. There are ways to control the conversation on Facebook, even if it’s an unhappy customer posting. On the plus side, you have some control over comments on your Facebook versus people expressing their dissatisfaction on some other site that you have no control over. Remember, a slam against your business on a ...
Posted in: Reputation Management, Social Media by Jon Ballard on September 16, 2021
Episode 9: Everything You Need to Know About ADA Website Compliance
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If you have a website, this is a must-listen. Website ADA compliance is a hot topic. Rather than just take our word for it, we brought Michael Davis, J.D. into the conversation to share his expertise. Michael is an attorney at Nowlan & Mouat and specializes in corporate work. Website ADA compliance is something everyone should have on their radar sooner than later. We walk through case studies, frequently asked questions, and best practices to protect your company from lawsuits.
What is ADA compliance when it comes to websites? [3:20}
Why you should be concerned. [7:00]
The impact a non-compliant website can have on your business. [15:00]
Circuit Court Map
Nowlan & Mouat LLP
Steps Your Organization Can Take
Let us help protect you and make your website ADA compliant.
Intro: You're listening to the Foremost Media Marketing Chat Podcast, with Jon Ballard and Evan Facinger.
Evan Facinger: Hey, everyone. Welcome to the Foremost Media Marketing Chat ...
Posted in: Foremost Podcast, Reputation Management, Web Development by on September 18, 2020
That Robocall From Google Is Not Google
Have you received an automated robocall that sounds something like:
“Hi, this is Julie, your local Google Specialist. Your business listing is about to expire … “
I’m not sure what “Julie” says next because I hang up and so should you. These calls are scams to claim or protect your free business listing (and rip you off in the meantime). The operators will claim they are Google representatives. Simply put, Google does not cold call about business listings. In fact, Google doesn’t call you at all unless you request them to.
Anyone can claim their free Google My Business listing. It’s not rocket science.
Robocalls Are Illegal (Mostly)
According to the FTC:
A robocall trying to sell you something is illegal unless a company has your written permission to call you that way. To get your permission, the company has to be clear it’s asking to call you with robocalls and it can’t make you agree to the calls ...
Posted in: Local SEO, Reputation Management, Search Engine Optimization by Noah Lamson on August 6, 2019
3 Online Review DON’Ts (and a few Maybe's)
We’ve given a lot of attention to online reviews recently. We’ve pointed out why they’re important, how to respond to negative ones, and how to generate more of them.
Now, let’s talk about some of the things you should NOT do with online reviews.
Jamie Pitman at BrightLocal researched Google, Yelp, Facebook, Angie’s List, TripAdvisor, BBB, and Yellow Pages, and he assembled a list of Guidelines for the Top Local Review Sites.
We’ve summarized some key takeaways for you to keep in mind as you work on your reviews.
DON’T pay for reviews
Don’t offer cash, prizes, products, or any kind of incentive in exchange for a review. This is a big no-no across the board. All review sites frown on this behavior and they are likely to penalize you for doing it.
DON’T negatively review a competitor or encourage anyone else to do it.
Not only is it against the rules and a conflict of interest, it’s just bad manners. ...
Posted in: Local SEO, Reputation Management by Rose Stricker on November 21, 2018
15 Minutes Away From Better Local Search Visibility
I developed this series of blog posts because I want to help small businesses get more from their website in 15 minutes a month or less of work. If you're like most small business owners, including myself, it can be very difficult to work on your business vs. in your business, but I urge you to consider spending a few minutes each month implementing these tips as they can have a big impact on your business.
So here is this months tip:
Claim Your Google My Business Listing
Google makes it pretty easy to claim and verify your listing. To get started visit: https://www.google.com/business. Make sure you complete the phone or postcard verification process as well.
You're on a roll... don't stop now.
Many local businesses just claim their GMB listing and forget about it. complete all the information Google asks for. Even the part about public parking etc. The more complete your listing the better you ...
Posted in: Local SEO, Online Advertising, Reputation Management, Search Engine Optimization by Jon Ballard on October 19, 2018
Google Reviews - The Best Defense is A Good Offense
No matter how hard you try, sooner or later your business will face a negative online review. Former employees, competitors, or unreasonable customers all have instant access to leave unwarranted feedback about your business. It's time to get proactive about collecting positive online reviews in preparation for drowning out that occasional negative review.
So what is a business owner to do? Go on the offense and generate an avalanche of positive reviews. A good rule of thumb is that it takes about ten positive reviews to offset one negative review. I know this sounds like a lot of work for a B2B business that doesn't generate a lot of reviews organically. But if you follow the steps below, you should be able to get this done in an hour or less, and the return on investment is great!
1. Craft a letter to your personal contacts
Here is one that I used:
“Subject- Need Your Help or Big ...
Posted in: General, Local SEO, Reputation Management, Social Media by Jon Ballard on October 11, 2018
Best practice tips for answering online reviews
Your business or company digital footprint includes your website, social media platforms and – online reviews. At Foremost Media we can make sure your website is awesome; you’re hitting all your social media benchmarks, but we can’t control what other people write about you online.
We can, however, give you the best advice and advise you on the best practices for handling online reviews that may or may not put your business in the best light.
No one is perfect and no matter how hard you try, how long you agonize over the details and your customer service – you’re going to get a bad review on Google, Yelp or Bing or one of the other sites.
It’s our philosophy that you shouldn’t ignore them even though it's tempting. It's similar that person knocking on your door trying to sell you something and you just won’t answer and they’ll eventually go away. That doesn’t happen on the internet. ...
Posted in: General, Local SEO, Online Advertising, Reputation Management by Jon Ballard on April 30, 2018
Local Business SEO Package Unveiled
Every day, more and more people are putting away that big yellow phonebook and turning to local Internet searches in their hometown. According to a recent article published on EntireWeb.com, research has shown that somewhere in the neighborhood of 70% of households do some kind of Internet search for local products and services EVERY SINGLE DAY! What does this mean for your local business? It means you need to be in the right places when people are searching for your business.
Not only do you have to have a good position in local search results, you also need to have a good reputation. This is where Foremost Media's reputation monitoring tool can help you! Combining this tool with a local SEO package makes an unstoppable combination!
"It's a GOOD THING that you're a small business, because that means we can position you to compete against only those businesses within your area, not the national businesses ...
Posted in: Local SEO, Reputation Management by Online Marketing Team on April 13, 2011