Duplicate Manufacturer Product Descriptions: Google’s Take
For manufacturing websites with a plethora of products, it may seem daunting to write separate descriptions for each and every product type, size, material, etc.
However, with Google’s private nature regarding penalties for duplicate content, many businesses with huge inventories were not sure if unique descriptions were necessary. After all, Google has mentioned in the past that they penalize users for duplicate content.
So, what’s the answer?
Luckily, John Mueller, Senior Webmaster Trends Analyst at Google, gave some insight into Google’s algorithm that judges duplicate content in a recent SEO Office Hours chat. Let’s get into his comments and what it means for your manufacturing site.
Duplicate Content Does Not Apply to Individual Products
Mueller’s comments detailed that there in fact is no algorithmic penalty doled out for duplicate content under these circumstances. Here are Mueller’s full comments:
“So there are two aspects here when it comes to duplicate content.
“First of all, you don’t get a penalty for duplicate content.
Posted in: General, Manufacturing Marketing, News, Search Engine Optimization by Colton Mosley on October 12, 2021
Is a Business Directory Right for You? Know and Track Your Options
Put your focus on search engine optimization? Pay to list your business in a large well-known directory? Target new leads through pay-per-click or email marketing campaigns?
You need your business to be noticed, but what direction do you turn? And at what price, for what return on your investment?
If only there were easy answers to all of those questions.
The truth is, the answers to each are as unique as your company. While simply paying for a listing might pay off well for one company, another might generate almost no leads from a registry and find nearly all of its success from Google searches and ad campaigns. And for many companies, the answer is a combination of “all of the above.”
This blog will hopefully help you understand your options and how to determine the best route for you.
What is ThomasNet and is it right for you?
If your business-to-business company has been around 20 years or more, ...
Posted in: General, Manufacturing Marketing, Search Engine Optimization by Eric Schmoldt on August 17, 2021
How Keyword Research Can Help Your Manufacturing Company
So you’re in a manufacturing industry and you understand that search engine optimization (SEO) is important, but you’d like to know more. At Foremost Media, we’re here to help. We can dive as deep into SEO as you and your company want to go.
For now, let’s start with one of the foundational principles of SEO: keyword research.
At its roots, “keyword” sounds simple and straightforward, right? It’s an important (“key”) term (“word”) that a customer or user might think of to describe your company, product, service, or industry.
But there’s much more to keywords than their simple definition.
In a sense, Foremost’s marketing team is in the manufacturing business, as well. Keyword research is the foundation for everything else in our SEO efforts. And so one of our top goals is to help our customers by manufacturing successful keywords that will help drive traffic to their websites and produce leads to new clients.
Let’s take a closer look ...
Posted in: Manufacturing Marketing, Search Engine Optimization by Eric Schmoldt on May 19, 2021
Setting up a shopping feed for Google in NopCommerce
Back in April, Google announced it would be opening up its Google Shopping section to free product listings. This is a gamechanger for ecommerce sites like those who use nopCommerce. Now, anyone can get their products listed on Google Shopping for free with a few simple steps.
Keep in mind, Google controls when your products are triggered based on the information you provide, so it is crucial to have accurate product titles and descriptions. However, you should already be doing this as part of your SEO strategy.
In nopCommerce, you can set up a shopping feed that automatically connects to a Google Merchant Center account that would feed your products to Google so they can be used in Google Shopping. Here’s how to set it up:
Step 1: Set up a merchant center account
A Merchant Center Account is how you share your products with Google. You can use the same account and products for paid ads as well. ...
Posted in: Search Engine Optimization by John Tillotson on November 11, 2020
On Page SEO Techniques: 60 Second Hacks to Grow Your Business
In today's 60 second hack to grow your business, we will give you some tips for on page SEO to help boost your rankings!
5 on page seo techniques:
1. Multi-device functionality- make sure that your website can be accessed across mobile, tablet, and desktop without any issues.
2. Crawl-friendly- search engines need to be able to crawl your website.
3. Keyword focused content- make sure to do proper keyword research and utilize those important keywords when building out a page.
4. Great user experience- site should be easy to use and navigate.
5. Fresh content and optimize for snippets- continue to update your site regularly and refresh content based on search criteria and keyword research.
What are my next Steps?
If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below.
60 Second Hacks to Grow ...
Posted in: 60 Second Hacks to Grow Your Business, Search Engine Optimization by Abby Hughes on May 12, 2020
Title Tags: 60 Second Hacks to Grow Your Business
In today's 60 second hack to grow your business, you'll learn all about title tags!
Title tags live in the head section of each page in your website and essentially tell Google what that page is about. Title tags show in two places. They are the blue clickable links in the search engine results page (SERP), as well as the browser tabs on your website.
It is important to include the most relevant keywords in your title tags so when the search engines crawl your website, they know what your website is about. Having these keywords will help your click through rate (CTR) as well, because users will know what information is on your page.
What are my next Steps?
If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below.
60 Second Hacks ...
Posted in: 60 Second Hacks to Grow Your Business, Search Engine Optimization by Abby Hughes on May 7, 2020
Featured Snippet Optimization: 60 Second Hacks to Grow Your Business
In today's 60 second hack to grow your business, you will learn all about featured snippets!
A featured snippet is the premium content at the top of a search engine results page (SERP), that provides users with direct answers to their questions without having to click through to a link. Featured snippets are a way to prove authority to users which will make them more likely to click through to your site.
If you are already ranked within the top 5 spots for the certain search term, you have a good chance of winning a featured snippet. Formatting content in a list form with rows and bullets and adding an H1 will help increase your chance of getting the featured snippet.
What are my next Steps?
If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with ...
Posted in: 60 Second Hacks to Grow Your Business, Search Engine Optimization by Abby Hughes on May 6, 2020
Broken Links & Backlinks: 60 Second Hacks to Grow Your Business
In today's 60 second hack to grow your business, you will learn about broken links and backlinks!
Broken links can give users and search engines a bad impression about your website and leave a negative impact on your ranking results.
First, find a backlink tool. In this case, we’ll use AHREFS as an example.
Simply enter your url into the platform’s search engine to render your results and generate your report.
Using your broken links report, identify links on different webpages that are broken. Then you can either delete them or update them.
Next, view your broken backlinks report. Once you’ve identified a broken backlink, you have a few options.
The easiest way to fix a broken backlink is to create a redirect to a relevant working page. Or, you can try to recreate the page using the Wayback Machine as a resource.
Once you fix your broken links and backlinks, you should see your organic traffic on Google begin to ...
Posted in: 60 Second Hacks to Grow Your Business, Search Engine Optimization by Abby Hughes on May 5, 2020
60 Second Hacks to Grow Your Business: Updating Content
In today's 60 second hack to grow your business, we will explain the importance of updating content on your website.
Updating old content on your website is a great way to give new SEO life to old blogs and other content. No matter how great the piece of content was when you wrote it, everything becomes dated over time.
Updating old content can also increase your clickthrough rate. When updating content, the date will refresh and change how your content is shown in the search engine. This practice is also key in refreshing your SEO, by giving you a chance to update meta titles, descriptions, and on-page content.
Optimizing old content can provide a great return on investment (ROI). There is so much fresh content coming out today that outranking your competitors with a brand new blog can be extremely difficult. However, taking an old piece of content that already has some SEO equity and giving it ...
Posted in: 60 Second Hacks to Grow Your Business, Search Engine Optimization by Abby Hughes on April 8, 2020
Redesign Time, Start With The Sitemap
So the boss says, “we need a new website!” A chain of events ensues. The “Redesign Committee” is formed and is now responsible for gathering RFPs and examples of work. Then, agreements are made and project managers grab the reins. The process begins, graphic designers create proof of concepts, the marketing staff spins their wheels crafting the perfect content for the new website, that they insist they “are going to get right this time.” Developers take over and voila, the new company website is unveiled. Next thing you know, Google comes crawling and if you are SEO minded, you cross your fingers your ranking goes up.
If Content Is King, How Do You Find It?
Priority #1 on a website is to create engagement for the visitors. We want website users to go beyond one page of content and convert into an interested party, lead or sale. The priority of the website’s owners is to make ...
Posted in: Search Engine Optimization, Web Development by Noah Lamson on April 8, 2020
60 Second Hacks to Grow Your Business: Google Trends
In today's 60 second hack to grow your business, we will show you how to use the Google Trends tool!
Google Trends is a free market research tool that can help identify popular searches and how they are trending over time.
This tool allows you to research any keyword or topic you wish to learn more about, and determine how many people are searching for that term over time. You can also see if search volume for that term or service you offer is growing or decreasing.
Let's take a look at a real-life example of how a company could use Google Trends to grow their business. One of our clients makes tarps, replacement awnings, and canvas covers, etc. Over the years, we've noticed a spike in calls from areas of the country that have been impacted by severe weather. The spike typically occurs 10 days or so after the storm event. By monitoring Google trends, this company can ...
Posted in: 60 Second Hacks to Grow Your Business, Search Engine Optimization by Abby Hughes on April 6, 2020
Manufacturing Marketing in 2020: Trends to Consider
Foremost Media recently surveyed over a thousand marketing professionals in the manufacturing industry to gain their marketing insights. Participants were asked to provide information on marketing efforts that had the highest return on investment (ROI) in 2019, efforts they feel are overrated and what they plan to allocate budget for in 2020.
When it comes to effective marketing for manufacturing companies, 73.91% of participants felt that their efforts were yielding positive results. This leaves 26.09% of marketers still searching for answers.
In 2019, roughly 74% of manufacturing marketers felt that their marketing efforts were effective. Tactics like Search Engine Optimization (SEO), tradeshow marketing, online paid advertising and video marketing were cited as approaches with the highest return on investment or ROI. With a 2020 marketing budget that is roughly the same as last year’s and in many cases higher, it appears that many marketers plan to double down on this approach.
In today’s marketing landscape, SEO isn’t the ...
Posted in: Inbound Marketing, Manufacturing Marketing, Marketing Automation, Search Engine Optimization by Seth Clayton on February 28, 2020
5 Reasons Why You Should Blog For SEO Sake
The rise of blogging came about in the late 1990s when websites like LiveJournal and Blogger made easy-to-use tools for non-technical users to share their thoughts, opinions and passions with simple presses of buttons. Over time, savvy businesses began blogging to demonstrate authoritative knowledge of their products and services. At the same time, well-written company blogs created more website engagement with their customers. When a company writes blog posts, the traffic and time spent on their website goes up and bounce rates have a tendency to drop.
Why is Blogging Important For SEO?
A major benefit search engine optimization (SEO) professionals see from blogging is that it can hypercharge optimization efforts. Blogs provide a site with fresh content, relevant internal links, more pages for other sites to link back to, a natural way to incorporate keywords and when shared on social media, it can create social signals that are evaluated in search engine ranking algorithms.
Let’s take ...
Posted in: Local SEO, Search Engine Optimization by Noah Lamson on December 5, 2019
The Importance of Local SEO & How to Grow a Social Media Following
Having an online presence for your business is extremely important. A study conducted by Market Force found that 81% of consumer’s purchasing decisions are influenced by social media posts. Being active on social media will keep your current followers engaged and will grab the attention of potential followers. Taking advantage of Google My Business, using social media tools, and posting relevant content will increase your followers and help to grow your business.
Google My Business
Google My Business (GMB) is a free service through Google that allows business owners to keep updated information on their business. It is essentially the Yellow Pages of Google. When a business is searched on Google, this is all of the information that shows up about the business. It displays the business name, hours, location, reviews, and photos. GMB is a good place for business owners to start optimizing their local SEO. It is important to fill out all of the ...
Posted in: General, Local SEO, Online Advertising, Search Engine Optimization, Social Media by Abby Hughes on October 22, 2019
That Robocall From Google Is Not Google
Have you received an automated robocall that sounds something like:
“Hi, this is Julie, your local Google Specialist. Your business listing is about to expire … “
I’m not sure what “Julie” says next because I hang up and so should you. These calls are scams to claim or protect your free business listing (and rip you off in the meantime). The operators will claim they are Google representatives. Simply put, Google does not cold call about business listings. In fact, Google doesn’t call you at all unless you request them to.
Anyone can claim their free Google My Business listing. It’s not rocket science.
Robocalls Are Illegal (Mostly)
According to the FTC:
A robocall trying to sell you something is illegal unless a company has your written permission to call you that way. To get your permission, the company has to be clear it’s asking to call you with robocalls and it can’t make you agree to the calls ...
Posted in: Local SEO, Reputation Management, Search Engine Optimization by Noah Lamson on August 6, 2019
Getting The Attention Of The Industrial Buyer
What you need on your website to help them make a buying decision
Industrial buyers are interested in establishing a relationship with a vendor- with your company – and the information you have on your website is the key to helping them make that decision. Their time is valuable and whatever you can do on your website to help them make that decision efficiently is, well, good business practices. Foremost Media can help make sure your website brings the important information to the prospective buyer, efficiently and in a manner that will also make sure your website stays in the top search engine rankings.
Valuable Website Information
Take a look at your website and consider the following recommendations to make it more attractive to a potential buyer. These are listed in no particular order of importance because they all are important!
Associations – Highlight your membership in trade associations. They show you keep up ...
Posted in: Inbound Marketing, Manufacturing Marketing, Search Engine Optimization, Web Development by Foremost Marketing on July 8, 2019
Your site is not ranking like it should on Google? Here's why...
Have you ever gone to Google and typed in a keyword that your business should be ranking for but your site is nowhere to be found? Don’t worry, you’re not alone. Many businesses spend a lot of time and money building an amazing looking website but don’t give much thought to getting traffic to that site. If you could use some help fixing your rankings, keep reading as we walk you through 10 things you can do to rank higher in search results:
Does Google know you exist? If your website is new, it can take time for Google to find and index it. To help speed up this process, it’s important to let Google know you exist. Register your site with Google Search Console and submit your sitemap so Google can easily find all the pages in your website.
Posted in: Online Advertising, Search Engine Optimization by Jon Ballard on June 24, 2019
What is a conversion worth?
When working with clients, I often ask - "what is a conversion worth to you?" The response I get is typically "We don't know." You are probably asking yourself why this is important.
First, let's start by defining a conversion. A conversion is an important action that a user takes on your website, such as downloading a pdf, filling out a contact form or clicking on a phone number or email address to get in touch with a business. These are very important metrics to track. Let's use a "Request for Quote" form as an example. To begin measuring how much a conversion is worth, you need to know the following variables:
How many Request for Quote forms are filled out over the course of a year?
How many of those Request for Quote forms end up as sales?
What was the average dollar amount for each of those sales?
Total Sales from Request a Quote?
How much profit from ...
Posted in: Conversion Rate Optimization, Inbound Marketing, Online Advertising, Search Engine Optimization by John Anderson on June 4, 2019
Best Practices for Manufacturing Websites
Your company’s website acts as an online storefront. It’s your chance to make a great first impression with potential new customers. Having a great website can be the difference between a growing business and spinning your wheels. Our recent post, Five Pillars of an Effective Digital Marketing Campaign for Manufacturers, introduced you to the five most important elements of growing a manufacturing business online. The first, and probably most important, is a mobile-friendly, responsive website.
Today’s buying process is complex, even in the B2B marketplace. Buyers, product developers, engineers, and even marketing staff may have input in the buying process. Designing a manufacturing website that informs and appeals to a range of backgrounds is imperative in 2019 and beyond. Prospective customers are looking for a website that performs well, is easy to navigate, and is loaded with helpful information presented in an easy to digest manner.
Your Website Beyond Web Design
Website performance is vital to getting a ...
Posted in: General, Online Advertising, Search Engine Optimization, Web Development by Jon Ballard on May 7, 2019
5 Pillars of an effective digital marketing campaign for manufacturers
It’s no secret that building a digital marketing campaign for manufacturers or B2B companies is different than marketing for consumer goods. We often hear from clients that say their product isn’t “sexy” or doesn’t translate well to common marketing practices. Many of the same tactics used in B2C marketing are effective for B2B businesses, they just need to be tweaked. A B2B company is still selling to a person or group of people. In the next few weeks we’ll go into more detail on each of these points, but this five pillar plan for finding those people and helping them make a decision to buy from your company is a good start to an effective digital marketing campaign.
MOBILE FRIENDLY, RESPONSIVE WEBSITE
People are becoming more and more dependent on their smartphones. We’re not just talking about checking Facebook. In a 2017 survey by Boston Consulting Group, 60% of B2B buyers said mobile played a significant role in their purchasing ...
Posted in: Conversion Rate Optimization, Manufacturing Marketing, Marketing Automation, Online Advertising, Search Engine Optimization by Jon Ballard on May 7, 2019
What is remarketing and how does it work?
Have you ever been to the Home Depot website to look at a lawn mower and then realized that every ad you see on the internet is about Home Depot and their fine selection of lawn mowers? That’s not a coincidence, it’s remarketing.
Remarketing allows companies to follow you around the web with ads based on your behavior, in hopes that you will come back to their site and complete a purchase or request a quote.
Milwaukee Journal Website with Remarketed Home Depot Advertisement
Google and Bing both have robust remarketing programs, as does Facebook and LinkedIn. Remarketing is also commonly called “retargeting” depending on the platform but is basically the same thing. Each platform requires you to add a tracking code to your website, called a tag or a pixel, to identify what visitors are looking at. It also writes a cookie in their browser that allows you to serve up the ads as your past ...
Posted in: Local SEO, Online Advertising, Search Engine Optimization, Social Media by Jon Ballard on April 26, 2019
Using UTM Parameters to Capture Lead Source
UTM parameters are tags you add to a URL. Marketers use them to be able to track traffic from a wide range of sources such as Facebook, LinkedIn, Twitter, email, display ads, paid ads and more. These specific UTM tags are sent back to Google Analytics and can track stats such as users, sessions, time on site, number of pages, bounce rate, conversions/goals from those campaigns. These metrics help see the effectiveness of the campaigns and which campaigns are driving the most conversions and assisting in the most conversions.
The five UTM parameters that Google Analytics can register are:
Utm_source (google, facebook, linkedin, youtube, pinterest, etc)
Utm_medium (post, pin, cpc etc)
Utm_campaign (name of campaign or specific promotion)
Utm_term (used for text ads to tell you which keyword)
Utm_content (used to differentiate ads)
You might already be using UTM parameters to track your marketing campaigns in Google Analytics, but are you capturing that information when a lead comes into your database ...
Posted in: Conversion Rate Optimization, General, Online Advertising, Search Engine Optimization, Social Media by John Anderson on April 19, 2019
The Importance of Technical SEO
Technical SEO is vital to the success of your website, and we can’t emphasis that enough. Think of it as the spine of your website; without it, your website is just a bunch of fluff and mush that won’t stand up to a good or even a mediocre search engine. You can build your own website, but if no one visits it, or if they don’t spend enough time on it to buy something or get acquainted with your business, it’s like a crack in the concrete that people quickly step over to go somewhere else. At Foremost Media, we recognize the importance of technical SEO. So, whether you are setting up a website on your own, or if you want one set up for you, go to a professional to either review it or build it.
It all adds up
Think of it this way, if you are selling Girl Scout cookies, you are perfectly ...
Posted in: Search Engine Optimization by Noah Lamson on January 25, 2019
6 Online Marketing Articles You Should Read Heading Into 2019
As 2018 comes to a close and you're ramping up your marketing plans for 2019 we wanted to share our top 6 marketing article picks with you of things that should be on your radar for 2019:
14 ranking signals you need to optimize for in 2019
If you're looking to step up your search rankings for 2019 make sure you're looking at these items.
Facebook B2B Advertising Comes of Age
Thanks to its retargeting and similar audiences features, Facebook has become a powerful tool for B2B advertisers seeking new customers who are similar to their existing customer base.
9 Analytics Insights to Help Grow Your Business
Analytics data can go far beyond the number of visits and time on site. Did you know you can tap into your analytics data to find insights into your customers, your marketing, and your business that you can use to grow?
5 Social Media Marketing Trends That Will Dominate 2019
One thing that is constant ...
Posted in: General, Search Engine Optimization by Jon Ballard on December 31, 2018
WHAT ARE UTM PARAMETERS? WHY ARE THEY IMPORTANT? AND HOW DO YOU IMPLEMENT THEM?
Have you ever run a campaign and wondered how effective it was at driving traffic to your website? You did append UTM tags to the links in the campaign, didn’t you? If not, Google Analytics reports will not contain the data you need to measure campaign performance.
That’s why UTM codes (also known as UTM tags or UTM parameters) are so important.
UTM Parameters: What Are They?
UTM parameters are attributes you append to hyperlinks (destination URLs) for marketing campaigns sending traffic to your website. When the link is clicked and the visitor arrives on your site, tags are sent back to your Google Analytics Account and appear in your Analytics metrics.
Here is a sample link we could use when this blog is shared in an email blast; the UTM parameters are appended to the URL): https://www.foremostmedia.com/?utm_source=act-on&utm_medium=email&utm_campaign=october2018newsletter&utm_content=linkclick
Why Use Them?
Failure to append UTM tags to hyperlinks will do more than simply hinder your ability to do effective ...
Posted in: Conversion Rate Optimization, General, Inbound Marketing, Online Advertising, Search Engine Optimization, Social Media by John Anderson on December 3, 2018