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60 Second Hacks to Grow Your Business: Optimizing Google Ads by Device Type

In today's 60 second hack to grow your business, we will show you how to optimize your Google Ad campaign by device type.

Optimizing your campaign based on device type is quick and easy to do.

First, you will want to set a large date range. In this case I choose a 360 day period but I recommend at least 30 days worth of data.

Once you are in Google Ads, click on the campaign you want to analyze in the far left column. Then, click devices in the light gray column. From here you can see that computers not only have a higher conversion rate, but also a lower cost per conversion. This helps your ad perform better for the same budget!