In today's 60 second hack to grow your business, we will show you how to add an email click as an event in Google Analytics through Google Tag Manager!
- Log into Google Tag Manager and create a new tag
- Label your tag
- Click tag configuration and select Google Analytics- Universal Analytics
- Select "Event" under Track Type
- Label your Event Tracking Parameters
- Add new trigger and label "Email address clicks"
- Select "click- just links" under trigger type
- Select firing on "some link clicks"
- Click URL starts with "mailto:"
- Make sure to save and publish your new tag