In today's 60 second hack to grow your business, we will show you how to add an email click as an event in Google Analytics through Google Tag Manager!

  • Log into Google Tag Manager and create a new tag
  • Label your tag
  • Click tag configuration and select Google Analytics- Universal Analytics
  • Select "Event" under Track Type
  • Label your Event Tracking Parameters
  • Add new trigger and label "Email address clicks"
  • Select "click- just links" under trigger type
  • Select firing on "some link clicks"
  • Click URL starts with "mailto:"
  • Make sure to save and publish your new tag
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