It’s pretty exciting once you’ve made the decision to invest in a new website or redesign your current one. But simply having a shiny new website isn’t enough to guarantee success. You still need to figure out how to get your existing customers and prospects to visit your new website.
So how do you make sure you’re getting the right traffic to your website?
Social Media Marketing
Social media marketing is more than simply creating a company Facebook page or Twitter account. It’s about communicating directly with your target demographic on their preferred social media platform in a way they are receptive to. Effective social media marketing helps you create better brand awareness and customer loyalty by providing clients and prospects with content that is relevant to them, establishing your company as an authority in your industry and an indispensable resource for your customers.
Email marketing is a great way to re-engage with your existing customers. Today’s leading B2B manufacturers send emails to promote their new products and sales or inform clients internal changes within the company. Email marketing campaigns provide you with valuable insight into how many of your customers or prospects open your email, visit your website from links in the email and make purchases or request quotes after receiving the email. You can analyze and use this information to create new email marketing campaigns to effectively engage your audience.
Search Engine Optimization (SEO)
Search engines such as Google, Bing and Yahoo are display organic search results in order of how relevant the websites are to the keyword or query the user searched for. In order for your website to rank highly and display on the first on search engine results pages (SERPs), it needs to be optimized. Search Engine Optimization (SEO) ensures your website meets the criteria that today’s search engine require for your website to rank above your competitors for the information and keywords that your customers and prospects search for to find you. SEO will help you capitalize on your organic search traffic and deliver you a better return-on-investment (ROI).
Paid Search Marketing
In addition to organic search results, Google and Bing also offer paid search ads. Paid search ads are displayed above and below organic search results on the SERPs. Paid search marketing enables you target and bid on the keywords and search queries that your customers and prospects are searching for and displays ads that appeal directly to them to choose you over competitors. In this way, paid search marketing drives more traffic to your website from visitors who have the express intent of purchasing or requesting a quote.
But how do you know which online marketing strategy is the most effective?
Our team of online marketing specialists can help you sift through and analyze your website traffic data to determine which online marketing channel, (organic, paid, social media referral, etc.), is your top traffic driver and identify areas of opportunity. Whether you’re seeking to establish an online marketing plan for the first time or are seeking ways to improve upon the effectiveness of your existing online marketing strategy, Foremost Media can help you develop and implement a game plan to increase traffic to your website and achieve your digital marketing goals.
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