In an announcement from its blog on October 24th, Google announced that users can now follow businesses in the Maps app. This will allow followers to see a businesses’ latest news including events, deals, and more. This information will be readily available for users in the “For you” tab. It is unclear when this feature will be available on iOS, but it’s safe to assume it should be active soon.
This is big news for existing businesses as there is now an opportunity to share information with your customers directly without using social media. Users who follow neighborhoods will also receive personalized recommendations based on their preferences. for mobile-first indexing. Though being indexed mobile-first has no ranking advantage, Google strongly encouraged webmasters to make their content mobile-friendly.
Image Courtesy of Google
"Places that are opening soon can create a free Business Profile that will appear to people up to 3 months in advance of opening—letting trendsetters know ahead of time to mark their calendars. The feature is rolling out over the next few weeks and places interested in making sure their coming soon locations are shown on Maps and Search can get started with Google My Business."
As stated above, for all the early-adopters out there, you will now be able to see profiles for businesses before they are even open. According to Google, the opening date will be displayed in orange on the businesses’ profile in Google Maps.
Businesses that are opening soon can create a free Business Profile the same way any Google My Business profile is made – except now trendsetters will know about your business months before it opens.
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More articles about Google Maps and Google My Business:
How Your Business Hours Appear in Google Maps Driving Directions
How to Claim Your Google My Business Listing