In today's 60 second hack to grow your business, we will introduce you to Google's new Rising Retail Categories Tool!
With the global pandemic, consumers are changing their shopping behaviors. Because of this, Google has created a new tool that provides a daily snapshot of what people are searching for on Google.
This takes the information a step further than is available in Google Trends. You can search by the top trending categories, by Monthly, Weekly, or Yearly.
When you find the category that is relevant to you, you can then see the top growing queries for that trending topic.
The top growing queries are a treasure trove of information.
You can use this information to inspire your content creation efforts, advertising ideas, or even promotion and product ideas.
Down below you can also see which states have the highest search volume.
The best part is this data is it updates daily. So you can be sure the information is up to date when you are using the data.